Salesforce Administrator / CRM Specialist

SALESFORCE ADMINISTRATOR / CRM SPECIALIST - CLIENTE FINALE - MILANO - 45K

Duties and responsibilities

The candidate will have the following responsibilities:

• Propose and manage activities to maximize the customers value
• Develop and execution of fan engagement and customer loyalty strategy
• Map and develop customer journey and customer base segmentation to engage customers and maximize revenues, integrating all digital and off line channels
• Define and monitor CRM KPIs through reports, monitoring results and goals
• Build a strong knowledge of customer behaviour/needs through quantitative and qualitative analysis
• Support data enrichment identifying and managing activities and campaigns
• Implement and optimize the use of CRM (Salesforce) with fan reporting and analysis, providing support to the various company areas (Sales, Partnership Management, Ticketing, Marketing)
• Create targets for sending communications (DEM) through the use of Salesforce Marketing Cloud
• Manage and support marketing campaigns coordinating the various internal and external suppliers (legal part, technical part, analytical part)
• Manage lead generation, lead acquisition and digital campaigns

Qualifications

• Bachelor's or Specialist Degree in Economics, Statistics, Management Engineering
• Experience in Marketing roles with a focus on CRM management of at least 3 years (Salesforce background is preferred)
• Proactivity, creativity and dynamism
• Excellent communication skills
• Strong interest for the sport/media/entertainment industry
• Good knowledge of English

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Mason Frank International is the leading global provider of high-caliber permanent and freelance Salesforce professionals across all stages of the CRM lifecycle, from discovery to post-implementation. Since 2010 we've established an exceptional reputation for connecting top Salesforce professionals with excellent opportunities in the market.