Ref: ms831

Marketing Automation Specialist

USA, Georgia

Job description

Marketing Automation Specialist



We are seeking an energetic, passionate and highly motivated candidate that will help take email marketing to the next level. This position will support our Industry groups across ABM to create, execute, and optimize marketing programs in Marketo..

The marketing automation specialist is responsible for design, quality assurance (QA), execution, maintenance and reporting for automated marketing programs and email distribution. This role is tactically focused on the execution of sophisticated, targeted campaigns and nurtures in the marketing automation platform (MAP), Marketo.

This position will support the various business units by testing, refining, and troubleshooting new and existing marketing programs as well as help develop and interpret reporting & analytics to understand program effectiveness and ROI. This includes developing various forms and landing pages in support of these programs. Lastly, assist in completing various data and operational initiatives in Marketo with the goal of ensuring enterprise data quality & integrity.

* Assists in the technical conceptualization of demand creation, nurturing and scoring program strategy
* Creates emails, landing pages, forms and reports within the MAP, including templates for consistency within the marketing function
* Creates nurturing and scoring programs to support the marketing organization
* Documents MAP processes, programs and procedures
* Monitors and reports on effectiveness metrics related to tactics and programs managed by the MAP and related applications
* Standardizes, cleanses and uploads contact lists into the MAP
* Develop programs targeting both prospects and existing clients across various channels with the goal of driving conversions, opportunities and bookings
* Test, measure and optimize messaging, assets, programs, segments, tactics, etc. on an ongoing basis
* Edit, proof-read, and launch targeted email marketing campaigns
* Create, modify and test professional-looking HTML email and landing page templates, ensuring cross-browser and mobile compatibility
* Assist with data management tasks designed to increase program, tactic, and reporting effectiveness