• Home
  • MASON FRANK’S CAREERS AND HIRING GUIDE

MASON FRANK’S CAREERS AND HIRING GUIDE
2022-23
The ultimate resource for the latest career insights, hiring trends, and salaries in the Salesforce universe.


WELCOME FROM OUR CMO

Let me introduce you to this year’s jampacked Careers and Hiring Guide and explain why it’s a must-read publication for every Salesforce professional and hiring manager.

Kashif Naqshbandi Signature
Kashif Naqshbandi
Chief Marketing Officer
OUR 2022-23 KEY FINDINGS
In the aftermath of the COVID pandemic, the digital skills gap is gathering pace, resulting in a chronic shortage of tech specialists worldwide. Featuring exclusive insights and commentary from our roundtable discussion – we assess the reality of the skills gap for organizations that utilize Salesforce and look at how we can bridge this gap from the frontline.
Professional development lies at the heart of the Salesforce community, and in this edition, we profile the most popular Salesforce certifications and uncover their impact on your earning potential. Our findings also spotlight Trailhead badges, cross-training opportunities across Salesforce apps and products, and how candidates can ensure their resumes land top of the pile.
Finding – and keeping – top Salesforce talent can be fiercely competitive. Candidates now expect greater workplace flexibility and a culture that prioritizes their wellbeing and happiness. We delve into major staffing challenges faced by organizations and identify the forward-thinking work perks most likely to entice job seekers into a new role.
What does diversity, equity, and inclusion (DEI) look like in the Salesforce ecosystem? And how can we level up our workforce to create opportunities for all? Our guide explores the latest innovations and developments in the DEI space and what we can do to embody Salesforce’s vision to change the world for the better and empower everyone to succeed.


FOREWORD

Don Lynch
SVP Global Cloud Solution Alliances, Salesforce
Don Lynch/don-lynch
When I graduated with a degree in computer science some 35 years ago, back in the days before the internet, the industry was very different to what we see today. I’ve also seen a lot in that time, going from writing software in a cube to now overseeing the way Salesforce scales the capacity and capability of our global delivery ecosystem for one of the world’s leading cloud platforms.

Even the change from when I joined Salesforce nine years ago is quite breathtaking. We had 10,000 employees and three products back then—we’re now at 85,000 people working across 40 different products. We haven’t just reached every bold target set, we’ve exceeded them. The growth and the change at Salesforce is astronomical, and it’s absolutely exciting to be a part of and makes me motivated to come into work each day.

That’s not to say that our community is without its challenges. The demand for Salesforce products from our customers is phenomenal, but it also leaves the difficult task of finding an increased number of credentialed specialists who can maximize its potential for their employers. There’s no denying that hiring and retaining skilled professionals is perhaps the biggest test for Salesforce Partners and end-user customers around the world right now.


ARE YOU A JOB SEEKER OR HIRING MANAGER?
Here’s why you should read our guide


Top tips and insights to ensure you ace your job hunt and land your dream role.


Industry trends to help you excel in your current role and fulfill your professional ambitions.


View our regional salary tables for the latest market rates across key Salesforce roles.


How to attract top Salesforce professionals and position your business as the employer of choice.

ABOUT OUR DATA
This publication is based on over 150,000 data points, including self-reported survey information from over 1,100 Salesforce professionals worldwide between February and June 2022. Respondents span a range of industries, come from diverse personal and professional backgrounds, and cover a mix of professionals and hiring managers.

We’ve validated every survey response using robust statistical analysis and automated data validation rules to be included in the final results. Any data that didn’t pass our validation rules and statistical analysis or were deemed questionable, incomplete, or duplicate were removed so that the results published are meaningful and accurate.