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    CRM Manager

    England, London

    • £40,000 to £55,000 GBP
    • Marketing Automation Role
    • Seniority: Mid-level

    Job description



    CRM Manager (Salesforce Marketing Cloud) - London - Hybrid


    Sector: Purpose‑Driven Organisation with a Strong Mission


    About the Organisation

    We are a long‑established, values‑led organisation with a strong mission and a meaningful social purpose. Our group operates several well‑known consumer brands and is entering a new phase of growth, with increasing demand for highly personalised, data‑driven engagement. As we expand, we are investing heavily in CRM, automation, and customer experience to better serve the people who rely on us.

    About the Role

    We're looking for an experienced CRM Manager specialising in Salesforce Marketing Cloud to join our growing marketing and customer experience function.

    In this role, you'll be the in‑house expert responsible for planning, building, optimising, and reporting on all CRM and marketing automation activity. You'll work across multiple brands and collaborate closely with Marketing, Enquiries, and Operations to deliver seamless journeys, personalised campaigns, and measurable performance improvements.

    This is a hands‑on role suited to someone who blends technical CRM expertise with strategic thinking and data‑driven decision‑making.

    Key Responsibilities

    Platform Ownership & CRM Execution
    • Take full responsibility for how the organisation uses Salesforce Marketing Cloud across its brand portfolio, ensuring the platform is configured, maintained, and continually improved. Construct multi‑step communication flows-across email, SMS, and app‑based channels-using Marketing Cloud's automation and journey‑building tools. Experiment with variations in content, timing, and targeting to refine performance over time.


    Audience Structure & Data Stewardship
    • Shape how customer data is organised by defining segmentation rules, audience groupings, and contact structures to support personalised outreach. Oversee data hygiene processes, ensure compliance with data‑privacy standards, and maintain correct handling of permissions and opt‑outs. Investigate and remedy inconsistencies in data feeds or connections between systems (e.g., tracking systems, websites, CRM).


    Insight, Reporting & Measurement
    • Produce and maintain dashboards showing engagement, conversion patterns, retention metrics, and other CRM‑led performance indicators. Translate CRM activity into insights that help commercial and marketing teams make informed decisions. Review ongoing campaign trends and propose continual improvements.


    Candidate Requirements

    Experience & Technical Background
    • A minimum of 3 years working directly with Salesforce Marketing Cloud, with hands‑on ownership of builds and campaigns. Practical familiarity with core Marketing Cloud modules such as automation features, messaging tools, advertising connections, and analytics interfaces. Experience connecting Marketing Cloud to other digital systems (for example: CRMs, content platforms, call‑tracking tools, or similar environments).


    Data Knowledge & Compliance
    • Strong understanding of how to manage customer data responsibly, including segmentation logic, consent handling, and GDPR‑aligned processes. Comfortable reviewing, cleaning, and validating datasets using spreadsheet tools or analytics platforms.


    Communication & Collaboration
    • Able to explain technical CRM setups to colleagues without technical backgrounds. Confident working across multiple teams to gather requirements, clarify workflows, and support operational delivery.


    If you would like to know more, feel free to reach out via the contact information below:


    Email:
    a.adesanya1@masonfrank.com

    Marketing Automation / Demand Generation Specialist

    USA, California, San Francisco

    • $140,000 to $160,000 USD
    • Consultants Role
    • Skills: Salesforce
    • Seniority: Senior

    Job description

    Role Overview



    We are seeking an experienced Marketing Automation / Demand Generation Specialist for a flexible hybrid role focused on driving scalable, data-driven marketing programs.

    In this position, you will partner closely with cross-functional teams to design and execute campaigns that improve lead quality, accelerate pipeline, and enhance overall marketing performance. This role offers the opportunity to make a meaningful impact while working in a collaborative, growth-oriented environment.

    Key Skills



    • Strong proficiency with enterprise marketing automation tools.


    • Deep understanding of lead and demand generation best practices.


    • Ability to analyze campaign performance and continuously optimize results.


    • Clear, effective communication with a collaborative, problem-solving mindset.


    • Proven ability to manage projects and deliver initiatives on time.

    Why Consider This Role



    • Hybrid work flexibility.


    • Comprehensive benefits package.


    • Inclusive, supportive team culture.


    • Opportunity to influence and scale modern marketing programs.


    • Qualified candidates who are passionate about marketing technology and performance-driven strategy are encouraged to apply.

    Required Skills & Experience



    • 8+ years of experience designing, planning, and executing large-scale marketing automation programs within a B2B environment.


    • Proven expertise across multiple enterprise-level marketing automation platforms, including advanced functionality, integrations, and optimization.


    • Strong understanding of the full customer lifecycle-from awareness through retention-and how automation supports each stage.


    • Highly analytical mindset with the ability to interpret performance data, identify trends, and translate insights into action.


    • Experience working with CRM systems and a solid grasp of automation-to-CRM integration best practices.


    • Excellent communication and presentation skills, with the ability to explain complex concepts to both technical and non-technical audiences.


    • Demonstrated success collaborating within fast-paced, cross-functional teams.


    • Strong project management skills with the ability to manage competing priorities and deadlines.

    Preferred Qualifications



    • Experience supporting account-based marketing (ABM) strategies.


    • Familiarity with intent data and its application in campaign targeting and optimization.


    • Relevant marketing technology certifications.


    • Hands-on experience with experimentation, A/B testing, and conversion rate optimization (CRO).


    • Basic knowledge of HTML/CSS for email and landing page customization.

    Marketing & Demand Generation Specialist (Salesforce Partner)

    USA, Texas, Dallas

    • $110,000 to $120,000 USD
    • Sales Role
    • Skills: Salesforce Marketing Cloud Journey Builder++
    • Seniority: Mid-level

    Job description

    Marketing & Demand Generation Manager (Salesforce Consulting)



    We're seeking a marketing-focused professional to lead demand generation initiatives and work closely with sales to drive qualified pipeline. This is a hands-on role focused on execution, optimization, and strong alignment with revenue teams.

    Role Overview



    You will plan, execute, and optimize marketing programs that support inbound and outbound sales efforts. Success in this role means generating sales-ready leads, maintaining clean data in Salesforce, and partnering closely with sales on targeting, messaging, and follow-up.

    Key Responsibilities



    • Execute marketing campaigns to generate qualified leads and support pipeline growth


    • Partner closely with sales and SDR teams to align on target accounts, messaging, and follow-up strategy


    • Manage outbound and inbound initiatives, including email campaigns, ABM plays, and content-driven programs


    • Build and maintain targeted account and contact lists using Apollo, Lusha, and LinkedIn Sales Navigator


    • Configure and manage Salesforce Account Engagement (Pardot), including engagement programs, automation rules, and lead nurturing


    • Own lead lifecycle management, scoring, grading, and data quality within Salesforce


    • Track and report on campaign performance, lead conversion, and marketing ROI using Salesforce dashboards and reports

    Tools & Systems



    • Salesforce CRM


    • Salesforce Account Engagement (Pardot)


    • Apollo, Lusha, LinkedIn Sales Navigator


    • Email and marketing automation tools

    Qualifications



    • 3-6 years of experience in B2B marketing or demand generation


    • Prior experience at a Salesforce Partner, Salesforce consulting firm, or Salesforce ISV is strongly preferred


    • Strong understanding of sales and marketing alignment in a services or SaaS environment


    • Hands-on experience managing campaigns and lead flows within Salesforce


    • Data-driven mindset with comfort owning performance metrics


    • Salesforce Certified Marketing Cloud Account Engagement Specialist is a plus

    Location & Compensation



    • Remote or hybrid


    • Base salary: $100,000-$120,000, depending on experience

    Remote nCino Development Lead | $165,000+

    USA, Colorado, Denver

    • $130,000 to $170,000 USD
    • Developers Role
    • Skills: nCino, Salesforce
    • Seniority: Mid-level

    Job description





    Role Summary
    Lead the technical design and delivery of enhancements to the commercial lending platform (nCino), partnering with business and IT teams to execute scalable, secure solutions in a regulated banking environment.

    Key Responsibilities
    • Lead end‑to‑end technical delivery for nCino enhancements, including configuration, custom development, integrations, security, vendor coordination, and production migration.
    • Serve as technical authority during discovery and refinement, advising on feasibility, risks, and solution design.
    • Mentor and support junior developers through task breakdown, code reviews, training, and escalation support.
    • Own complex, business‑critical development work and establish standards for code quality, architecture, and best practices.
    • Provide level‑of‑effort estimates and make final technical decisions when implementation tradeoffs arise.
    • Partner with product owners to manage backlog health, address technical debt, and participate in Agile ceremonies.
    • Troubleshoot and resolve advanced platform issues; track vendor releases and evolving platform capabilities.
    • Ensure compliance with internal policies, regulatory requirements, and security standards.


    Qualifications
    • Bachelor's degree in Computer Science, Information Systems, Business, or related field (or equivalent experience).
    • 8+ years of software development and/or business application administration experience.
    • 3+ years administering nCino
    • 1+ year in a lead or supervisory role.
    • Experience owning product roadmaps, releases, risk management, and full SDLC delivery.
    • Strong ability to communicate technical concepts to business and executive stakeholders.


    Preferred Experience
    • Cloud‑based commercial lending platforms, workflow/BPM tools, and regulated environments.
    • Agile / Scrum / SDLC methodologies and tools (Azure DevOps, Jira, etc.).
    • Apex, Java, or similar web development languages.
    • Commercial lending operations and vendor‑led development teams.


    Certifications
    • nCino and/or Salesforce Administrator (required or within 6 months of hire).
    • Advanced Salesforce Administrator, nCino Platform Developer, or nCino Commercial Banking certifications (preferred).

    Senior Salesforce Software Engineer

    USA, New York

    • $145,000 to $170,000 USD
    • Developers Role
    • Skills: APEX, Triggers, HTML, .NET, VisualForce, CSS, JavaScript, Angular
    • Seniority: Senior

    Job description



    Our client is seeking a Salesforce Developer to be a key contributor. This hybrid role offers the flexibility of working in the office three days a week, providing an excellent opportunity to collaborate on impactful projects in New York, NY.

    **Key Responsibilities:**
    - Develop and implement custom Salesforce solutions tailored to business needs.
    - Collaborate with cross-functional teams to enhance user experience across the Salesforce platform.
    - Utilize best practices in Salesforce development to ensure quality and efficiency.
    - Conduct testing and troubleshooting to resolve technical issues quickly.
    - Provide ongoing support and maintenance for Salesforce applications to enhance functionality.

    **Required Skills:**
    - 5 years of hands-on Salesforce development experience coding with Visualforce, Apex, triggers, HTML, CSS, JavaScript (jQuery) and other SFDC components.
    - 3 years of experience of Salesforce Object design, SOQL, and SOSL
    - 3 years of hands-on engineering experience in Java, .Net and/or python
    - Ability to use out-of-the-box Salesforce functionality as well as building a custom solution on top of the framework's building blocks.
    - Experience with Salesforce Deployment tools experience.
    - Experienced working with SQL.
    - Familiarity with REST APIs.
    - Excellent communication skills and a team player.
    - Experience authoring and designing a web-based API is a plus.
    - Angular and TypeScript knowledge is a plus
    - Familiarity with Application hosting (Docker) is a plus

    If you are passionate about driving innovation and have the skills to excel in this role, we encourage you to apply. Join a purpose-driven team and contribute to transformative projects while enjoying comprehensive benefits, including medical insurance and dental plans.

    Salesforce Service Cloud Administrator (Hybrid, London)

    England, London

    • £55,000 to £60,000 GBP
    • System Administrators Role
    • Skills: Salesforce, service cloud, omnichannel, Einstein bot, salesforce admin, administrator, salesforce certified, service cloud admin
    • Seniority: Mid-level

    Job description





    Role: Salesforce Administrator - Service Cloud Specialist
    Location: Hybrid (London-based)
    Salary: £60,000 + benefits

    About the Role:
    We are seeking a highly skilled Salesforce Administrator with a strong focus on Service Cloud to join our team. This is a fantastic opportunity to work on cutting-edge Salesforce solutions and play a key role in optimising customer service operations.

    Key Responsibilities:
    • Administer and maintain Salesforce Service Cloud environments
    • Configure and manage Einstein Bots for automated customer interactions
    • Implement and optimise Omnichannel routing for seamless service delivery
    • Collaborate with stakeholders to gather requirements and deliver tailored solutions
    • Ensure data integrity, security, and compliance within Salesforce
    • Provide user training and support for Salesforce functionality


    Requirements:
    • Proven experience as a Salesforce Administrator
    • Strong expertise in Service Cloud
    • Hands-on experience with Einstein Bots
    • Knowledge of Omnichannel features and best practices
    • Salesforce Administrator certification (preferred)
    • Excellent communication and problem-solving skills


    What We Offer:
    • Competitive salary: £60,000 + benefits
    • Hybrid working model (London-based)
    • Opportunity to work with a forward-thinking team and innovative technology




    Salesforce Marketing Strategist

    USA, California, Irvine

    • $115,000 to $135,000 USD
    • Marketing Automation Role
    • Skills: Salesforce
    • Seniority: Senior

    Job description

    Marketing Strategist



    Confidential Mortgage Lender - Irvine, CA (Hybrid)
    Full-Time

    Marketing Strategist



    Location: Hybrid - Irvine, CA
    Employment Type: Full-Time

    Company Overview



    We are an established, nationally operating mortgage lender offering a broad range of residential lending products, including both forward and reverse mortgage solutions. The organization operates within a highly regulated environment and emphasizes operational excellence, long-term growth, and internal career development.

    Our teams value collaboration, accountability, and continuous improvement, working cross-functionally to deliver compliant, scalable marketing and customer acquisition strategies.

    Role Overview



    We are seeking a Marketing Strategist to lead and evolve our digital marketing efforts across SEO, Online Reputation Management (ORM), and marketing automation, with Salesforce CRM serving as the core platform.

    This role is ideal for a strategic, hands-on marketer who performs well in structured, enterprise environments while maintaining an ownership mindset. You will identify opportunities, modernize processes, and drive performance while ensuring alignment with regulatory, brand, and operational requirements.

    You will be responsible for setting strategy, managing execution, and leading internal resources and external partners to deliver measurable, sustainable results.

    Key Responsibilities



    Strategy & Leadership



    • Own the strategic roadmap for SEO, ORM, and marketing automation initiatives


    • Identify opportunities to improve performance, efficiency, and scalability


    • Translate business goals into clear priorities, KPIs, and execution plans


    • Lead, mentor, and manage internal team members and external partners


    SEO Strategy



    • Develop and oversee enterprise-level SEO strategy, including technical, on-page, off-page, and content initiatives


    • Conduct keyword and competitive research aligned with borrower intent


    • Improve organic visibility through site optimization, content strategy, and governance


    • Monitor search algorithm changes and industry trends; recommend data-driven optimizations


    • Own SEO reporting, insights, and continuous improvement


    Online Reputation Management (ORM)



    • Lead ORM strategy to protect and strengthen brand credibility at scale


    • Establish structured monitoring, response, and review-generation processes


    • Ensure ORM initiatives align with compliance, governance, and brand standards


    • Address reputational risks through ethical, sustainable visibility strategies


    Marketing Automation & Salesforce CRM



    • Serve as the marketing owner of marketing automation platforms and processes


    • Ensure data integrity, reporting accuracy, and lifecycle visibility within Salesforce


    • Design, build, and optimize automation workflows integrated with CRM


    • Evaluate, select, and manage marketing automation tools as business needs evolve


    • Create scalable frameworks for segmentation, nurturing, and performance tracking


    Mortgage Industry & Compliance



    • Apply working knowledge of mortgage products, borrower journeys, and regulations


    • Ensure all marketing strategy and execution meets regulatory and compliance standards


    • Balance innovation with risk management and operational discipline

    Required Qualifications



    • 5+ years of experience in digital marketing strategy


    • Proven expertise in SEO, ORM, and marketing automation


    • Strong hands-on experience with Salesforce CRM


    • Experience integrating marketing automation platforms with Salesforce


    • Mortgage or financial services industry experience (required)


    • Experience managing internal team members and/or external partners


    • Analytical, structured, and metrics-driven mindset


    • Comfortable operating in regulated, enterprise environments

    Compensation & Benefits



    • Salary Range: $110,000 - $135,000 annually


    • Comprehensive benefits package, including:


      • Accrued vacation based on tenure


      • Paid sick time


      • Paid holidays plus a floating personal or cultural day


      • Multiple medical plan options (PPO and HDHP)


      • Dental and vision coverage


      • Company-paid life insurance


      • 401(k) with employer match


      • Optional benefits (FSA, pet insurance, additional life coverage)


      • Legal assistance programs


      • Employee lending benefits

    new

    Salesforce Developer

    England, London, City of London

    • £70,000 to £75,000 GBP
    • Developers Role
    • Skills: Salesforce
    • Seniority: Mid-level

    Job description



    Salesforce Developer

    London | Hybrid (2 days → moving to 3 days) | Up to £75,000 + 10% Bonus

    Join a household name in the UK digital space that operates one of the nation's most visited consumer platforms. As a data-driven powerhouse, our client is scaling their engineering team to redefine how millions of end-users interact with digital services. You will join a cross-functional Agile squad, building innovative, high-availability solutions that directly impact a massive national audience.

    The Role
    • Customisation & Coding: Lead programmatic development with a heavy focus on LWC and Apex.
    • Integration's: Own complex projects involving external applications, REST/SOAP APIs, and web services.
    • Collaboration: Partner with Designers and Product Managers to turn user insights into technical reality.
    • Innovation: Explore AI and automation technologies to stay ahead of the Salesforce ecosystem curve.


    What You'll Need
    • Tech Stack: High proficiency in Apex, LWC (life cycle hooks, LDS), SOQL, and JavaScript.
    • Integration's: Experience with connected apps, Apex callouts, and outbound messaging.
    • DevOps: Familiarity with SFDX/CLI and GIT for source control is a major plus.
    • Certifications: Platform Developer I or II is preferred, but solid real-world experience is key.
    • Mindset: Commercially driven, resilient, and excited by a busy "product-led" environment.


    Key Benefits
    • Salary: Up to £75,000 + 10% bonus.
    • Location: Hybrid London office (starting at 2 days, moving to 3).


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