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CRM Marketing Specialist - Salesforce Marketing Cloud



Join a leading organization in their industry as a CRM Marketing Specialist! This role involves crafting and executing automated CRM email marketing campaigns using Salesforce Marketing Cloud. Collaborate closely with an Agile/Change Lead to enhance campaign performance and build digital assets such as landing pages and forms.



Key Responsibilities:

• Develop and execute automated email campaigns within a B2C framework using platforms like Salesforce Marketing Cloud
• working with CRM and Digital teams across Regions and countries
• Build and optimize digital assets such as landing pages, forms, and email templates.
• Utilize Salesforce to support campaign tracking and data management.

Key Skills & Experience:

• Proven experience using Salesforce Marketing Cloud within a professional setting.
• Strong proficiency in executing automated CRM campaigns
• Hands-on experience with tracking/analysing campaign performance data in Salesforce
• Skilled in creating and managing digital marketing assets.

About the Company:

This organization is a leader in its field, known for valuing and investing in its marketing team. With the recent addition of a Senior Marketing Manager, this is an exciting time to join their journey and make a significant impact.



How to Apply:

If this opportunity aligns with your skills and career aspirations, we'd love to hear from you!

• Email: a.adesanya1@masonfrank.com
• Telephone: 020 3148 4636

Submit your CV today or reach out via email or phone to learn more about this role.

Marketing Cloud Administrator -

We are seeking a Marketing Cloud Administrator with expertise in Journey Builder and MobileConnect to help design, execute, and optimize marketing campaigns. In this role, you will collaborate with cross-functional teams to develop targeted customer engagement strategies, leveraging the full capabilities of Salesforce Marketing Cloud.

Key Responsibilities:

• Build and manage marketing journeys and automation workflows in Journey Builder to enhance customer engagement.
• Develop multi-channel campaigns using MobileConnect (SMS, MMS, push notifications) to reach audiences effectively.
• Use AMPscript for personalized content and dynamic messaging.
• Configure Data Extensions, Automation Studio, and Content Builder to ensure accurate segmentation and campaign execution.
• Implement and manage MobileConnect keywords, shortcodes, and subscription processes for compliance and user preferences.
• Analyze campaign performance through A/B testing and reporting, optimizing strategies for better engagement and ROI.
• Collaborate with internal teams to integrate Marketing Cloud with other platforms and data sources.
• Provide training and guidance to marketing teams on best practices for Journey Builder and MobileConnect.
• Stay up to date on industry trends, platform enhancements, and data privacy regulations to ensure compliance.

Required Qualifications:

• Salesforce Marketing Cloud Administrator Certification.
• 3 to 5 years of experience in marketing operations, campaign management, or a related field, with a strong focus on Salesforce Marketing Cloud.

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Additional certifications such as Marketing Cloud Developer, Marketing Cloud Email Specialist, or Marketing Cloud Account Engagement Specialist.

Required Skills:

• Strong proficiency in Journey Builder and MobileConnect within Salesforce Marketing Cloud.
• Experience with Data Extensions, Automation Studio, Content Builder, and Email Studio.

Job Title: Salesforce Marketing Cloud Consultant

Location: Remote in CO, OR, CA and TX

Job Type: Full time

Job Description:

We are seeking a Salesforce Marketing Cloud Consultant to join our team and help businesses optimize their digital marketing strategies. This role requires expertise in Salesforce Marketing Cloud (SFMC), with a strong background in consulting and implementation. The ideal candidate will have hands-on experience designing, developing, and deploying marketing automation solutions to drive customer engagement and business growth.

Key Responsibilities:

• Work closely with clients to understand their marketing automation needs and provide strategic guidance on Salesforce Marketing Cloud solutions.
• Design, implement, and optimize Marketing Cloud solutions including Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Advertising Studio.
• Develop and execute personalized marketing campaigns using AMPscript, SQL, and APIs.
• Configure and manage data extensions, segmentation, and audience targeting for personalized customer engagement.
• Integrate Marketing Cloud with Salesforce CRM and other third-party applications.
• Conduct training sessions and provide ongoing support to clients on SFMC best practices.
• Collaborate with stakeholders to measure campaign performance and optimize marketing automation workflows.

Qualifications & Requirements:

• Salesforce Marketing Cloud Certification (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant, or similar).
• 3+ years of experience in Salesforce Marketing Cloud, with hands-on expertise in campaign management, automation, and personalization.
• 2+ years of consulting experience, working with clients to deliver scalable marketing automation solutions.
• Strong understanding of AMPscript, SQL, HTML/CSS, and JavaScript for email and web personalization.
• Experience integrating Salesforce Marketing Cloud with Salesforce CRM and external systems via APIs and connectors.
• Ability to analyze campaign performance and provide actionable insights.
• Excellent communication and stakeholder management skills.

Nice-to-Have Skills:

• Experience with Customer Data Platform (CDP) and Datorama.
• Knowledge of AI-powered marketing automation and personalization strategies.
• Understanding of GDPR, CAN-SPAM, and other data privacy regulations.

As a Salesforce Business Analyst, I bring a wealth of experience focusing on Sales Cloud, Marketing Cloud, and Service Cloud. My strengths lie in effectively gathering, documenting, and validating business requirements while collaborating closely with stakeholders. I excel at strategic thinking to pinpoint areas for automation, optimization, and digital transformation within Salesforce. Moreover, I have a proven track record of managing multiple projects in fast-paced, deadline-oriented environments.

Responsibilities:

Drive businesses towards operational efficiency through Salesforce utilization.
Work closely with stakeholders to collect requirements, analyze challenges, and translate them into data-informed Salesforce solutions.
Specialize in process analysis, requirement gathering, and Salesforce solution design to achieve tangible business enhancements.
Demonstrate success in managing project-based initiatives and leveraging Salesforce for process improvement.
Lead the evaluation of current business processes, identify inefficiencies, and propose Salesforce-driven enhancements.
Spearhead the design of Salesforce workflows, reports, dashboards, page layouts, custom objects, and automation features like Flow and Process Builder.

Salesforce Solution Architect

📍 Location: Hybrid - Detroit, MI
💼 Employment Type: Full-Time

About the Role:



Our client is looking for an experienced Salesforce Solution Architect to join their team in a hybrid role based in Detroit, MI. This position is ideal for a strategic thinker with expertise in Sales Cloud, Marketing Cloud, and Service Cloud, who can drive digital transformation and business process optimization using Salesforce.

Key Responsibilities:

• Architect and design scalable Salesforce solutions that align with business objectives and best practices.
• Lead requirement gathering and analysis sessions with stakeholders to translate business needs into technical solutions.
• Provide technical leadership on Salesforce implementations, ensuring system integrity, security, and performance optimization.
• Oversee and guide the design, configuration, and integration of Salesforce components, including workflows, automation (Flow, Process Builder), custom objects, and dashboards.
• Identify opportunities for automation, optimization, and digital transformation within the Salesforce ecosystem.
• Manage multiple projects in a fast-paced, deadline-driven environment, ensuring alignment with business goals.
• Collaborate with developers, administrators, and business users to ensure seamless Salesforce adoption and utilization.

Qualifications:

• Proven experience as a Salesforce Solution Architect, with expertise in Sales Cloud, Marketing Cloud, and Service Cloud.
• Strong ability to gather, document, and analyze business requirements while aligning them with technical solutions.
• Deep understanding of Salesforce best practices, integration patterns, and data architecture.
• Experience with process automation, custom development, and system integrations.
• Ability to lead Salesforce implementations and enhancements, ensuring scalability and performance.
• Strong project management skills with experience handling multiple initiatives in a dynamic environment.

Experience as a Salesforce Business Analyst, with a strong focus on Sales Cloud, Marketing Cloud and Service Cloud
Excellent skills in eliciting, documenting, and validating business requirements with stakeholders
Ability to think strategically and identify opportunities for automation, optimization, and digital transformation using Salesforce
Experience managing multiple projects and working in a fast-paced, deadline-driven environment

Responsibilities
In this role, you will be responsible for guiding businesses in leveraging Salesforce to improve their processes and operational efficiency
You will collaborate closely with stakeholders to gather and document requirements, analyze business challenges, and translate these into data-driven Salesforce solutions
The role demands expertise in process analysis, requirement gathering, and Salesforce solution design/configuration, with an emphasis on achieving measurable business improvements
Proven track record of managing project-based work and business improvement initiatives, using Salesforce as a tool for driving process transformation
Lead efforts to analyze existing business processes, identify inefficiencies, and recommend improvements by leveraging Salesforce
Lead the design of Salesforce workflows, reports, dashboards, page layouts, custom objects, and automation tools like Flow and Process Builder

We are looking for an experienced Senior Salesforce Administrator to oversee and optimize our Salesforce platform, ensuring seamless functionality and user adoption. This role involves collaboration with key stakeholders to implement best practices, streamline processes, and enhance system performance. The ideal candidate will provide technical support, maintain data integrity, and lead ongoing improvements to maximize platform effectiveness.

Key Responsibilities

• 
  
  Administer Salesforce, including user management, security settings, workflows, and integrations.
• 
  
  Customize and configure platform features to optimize functionality and efficiency.
• 
  
  Partner with teams to gather requirements and implement scalable solutions.
• 
  
  Develop automation processes to enhance business workflows.
• 
  
  Provide technical support, troubleshooting, and issue resolution.
• 
  
  Oversee system upgrades and ensure smooth deployments.
• 
  
  Facilitate integration between Salesforce and other business applications.
• 
  
  Stay current with Salesforce best practices and recommend platform enhancements.
• 
  
  Create user documentation and support training efforts.
• 
  
  Ensure system security and compliance with industry standards.

Qualifications

• 
  
  Bachelor's degree in Computer Science, Information Systems, or related field.
• 
  
  Proven experience as a Salesforce Administrator with a strong track record of implementation and optimization.
• 
  
  Salesforce Administrator certification preferred, with additional certifications being a plus.
• 
  
  Deep understanding of Salesforce architecture, automation tools, and customization capabilities.
• 
  
  Strong analytical skills to translate complex business processes into efficient Salesforce solutions.
• 
  
  Excellent communication and collaboration skills.
• 
  
  Ability to work independently and manage multiple priorities effectively.

Salesforce Developer - Full-Time | Hybrid | Chicago, IL

Key Responsibilities

• Demonstrate a strong understanding of the Salesforce platform, including integrations, security, and user management.
• Collaborate with cross-functional teams to ensure smooth data flow between Salesforce and other systems, supporting business processes and identifying areas for improvement.
• Work closely with finance, sales, marketing, and product teams to optimize workflows and system functionality.
• Manage timelines and maintain functional and technical documentation to support business requirements.
• Oversee user roles, profiles, permission sets, and security settings to ensure compliance and prevent data risks.
• Develop and maintain complex Flows, Validation Rules, and automation to drive operational efficiencies.
• Design and implement custom solutions using Apex, LWC, Aura Components, Visualforce, REST API, and other Salesforce development tools.
• Conduct testing, debugging, and user acceptance processes to ensure seamless deployment of new features and enhancements.
• Stay updated on new Salesforce features and integrations, providing recommendations for continuous improvement.
• Apply best practices to align Salesforce with business objectives and enhance system performance.
• Document system architecture and maintain data governance standards to ensure data quality.
• Analyze business requirements and propose scalable technical solutions that align with long-term strategy.

Education & Experience

• Bachelor's degree in Computer Science, Software Engineering, or a related field, or equivalent professional experience.
• 5+ years of progressive experience in Salesforce development across various Salesforce clouds (Sales, Marketing, Service, and Platform).
• Proficient with Apex, LWC, Aura Components, Visualforce, SQL, SOQL, GitHub, and JavaScript.
• Strong analytical skills to design and implement solutions that meet business needs and requirements.
• Well-rounded in both functional and technical aspects of CRM engagements.
• Ability to problem-solve, foster innovative ideas, and thrive in a dynamic, entrepreneurial environment.

Senior Salesforce Developer role- Insurance business

Are you a seasoned Salesforce Developer looking to make a significant impact in the insurance industry? Mason Frank have partnered with a leading insurance firm dedicated to providing exceptional service and innovative solutions to their clients.

Location: London, hybrid

Responsibilities:

• Design, develop, and implement customized Salesforce solutions to meet business requirements.
• Collaborate with cross-functional teams to integrate Salesforce with other systems.
• Lead the development and maintenance of Salesforce applications, ensuring high performance and reliability.
• Provide technical guidance and mentorship to junior developers.
• Stay updated with the latest Salesforce technologies and best practices.

Requirements:

• Proven experience as a Salesforce Developer, with a strong understanding of Salesforce architecture and APIs.
• Proficiency in Apex, Visualforce, Lightning Components, and other Salesforce development tools.
• Experience with data migration, integration, and automation within Salesforce.
• Excellent problem-solving skills and the ability to work independently and as part of a team.
• Strong communication skills and the ability to translate business requirements into technical solutions.

Why Join Us?

• Base salary range £70,000 to £80,000 and comprehensive benefits package.
• Opportunity to work on challenging and impactful projects.
• Supportive and collaborative work environment.
• Continuous learning and professional development opportunities.