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• Develop and execute automated email campaigns within a B2C framework using platforms like Salesforce Marketing Cloud
• working with CRM and Digital teams across Regions and countries
• Build and optimize digital assets such as landing pages, forms, and email templates.
• Utilize Salesforce to support campaign tracking and data management.

• Proven experience using Salesforce Marketing Cloud within a professional setting.
• Strong proficiency in executing automated CRM campaigns
• Hands-on experience with tracking/analysing campaign performance data in Salesforce
• Skilled in creating and managing digital marketing assets.

• Email: a.adesanya1@masonfrank.com
• Telephone: 020 3148 4636

Key Responsibilities:

• Build and manage marketing journeys and automation workflows in Journey Builder to enhance customer engagement.
• Develop multi-channel campaigns using MobileConnect (SMS, MMS, push notifications) to reach audiences effectively.
• Use AMPscript for personalized content and dynamic messaging.
• Configure Data Extensions, Automation Studio, and Content Builder to ensure accurate segmentation and campaign execution.
• Implement and manage MobileConnect keywords, shortcodes, and subscription processes for compliance and user preferences.
• Analyze campaign performance through A/B testing and reporting, optimizing strategies for better engagement and ROI.
• Collaborate with internal teams to integrate Marketing Cloud with other platforms and data sources.
• Provide training and guidance to marketing teams on best practices for Journey Builder and MobileConnect.
• Stay up to date on industry trends, platform enhancements, and data privacy regulations to ensure compliance.

Required Qualifications:

• Salesforce Marketing Cloud Administrator Certification.
• 3 to 5 years of experience in marketing operations, campaign management, or a related field, with a strong focus on Salesforce Marketing Cloud.

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Additional certifications such as Marketing Cloud Developer, Marketing Cloud Email Specialist, or Marketing Cloud Account Engagement Specialist.

Required Skills:

• Strong proficiency in Journey Builder and MobileConnect within Salesforce Marketing Cloud.
• Experience with Data Extensions, Automation Studio, Content Builder, and Email Studio.

Job Description:

Key Responsibilities:

• Work closely with clients to understand their marketing automation needs and provide strategic guidance on Salesforce Marketing Cloud solutions.
• Design, implement, and optimize Marketing Cloud solutions including Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Advertising Studio.
• Develop and execute personalized marketing campaigns using AMPscript, SQL, and APIs.
• Configure and manage data extensions, segmentation, and audience targeting for personalized customer engagement.
• Integrate Marketing Cloud with Salesforce CRM and other third-party applications.
• Conduct training sessions and provide ongoing support to clients on SFMC best practices.
• Collaborate with stakeholders to measure campaign performance and optimize marketing automation workflows.

Qualifications & Requirements:

• Salesforce Marketing Cloud Certification (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant, or similar).
• 3+ years of experience in Salesforce Marketing Cloud, with hands-on expertise in campaign management, automation, and personalization.
• 2+ years of consulting experience, working with clients to deliver scalable marketing automation solutions.
• Strong understanding of AMPscript, SQL, HTML/CSS, and JavaScript for email and web personalization.
• Experience integrating Salesforce Marketing Cloud with Salesforce CRM and external systems via APIs and connectors.
• Ability to analyze campaign performance and provide actionable insights.
• Excellent communication and stakeholder management skills.

Nice-to-Have Skills:

• Experience with Customer Data Platform (CDP) and Datorama.
• Knowledge of AI-powered marketing automation and personalization strategies.
• Understanding of GDPR, CAN-SPAM, and other data privacy regulations.

Salesforce Solution Architect

• Architect and design scalable Salesforce solutions that align with business objectives and best practices.
• Lead requirement gathering and analysis sessions with stakeholders to translate business needs into technical solutions.
• Provide technical leadership on Salesforce implementations, ensuring system integrity, security, and performance optimization.
• Oversee and guide the design, configuration, and integration of Salesforce components, including workflows, automation (Flow, Process Builder), custom objects, and dashboards.
• Identify opportunities for automation, optimization, and digital transformation within the Salesforce ecosystem.
• Manage multiple projects in a fast-paced, deadline-driven environment, ensuring alignment with business goals.
• Collaborate with developers, administrators, and business users to ensure seamless Salesforce adoption and utilization.

• Proven experience as a Salesforce Solution Architect, with expertise in Sales Cloud, Marketing Cloud, and Service Cloud.
• Strong ability to gather, document, and analyze business requirements while aligning them with technical solutions.
• Deep understanding of Salesforce best practices, integration patterns, and data architecture.
• Experience with process automation, custom development, and system integrations.
• Ability to lead Salesforce implementations and enhancements, ensuring scalability and performance.
• Strong project management skills with experience handling multiple initiatives in a dynamic environment.

Key Responsibilities

• 
  
  Administer Salesforce, including user management, security settings, workflows, and integrations.
• 
  
  Customize and configure platform features to optimize functionality and efficiency.
• 
  
  Partner with teams to gather requirements and implement scalable solutions.
• 
  
  Develop automation processes to enhance business workflows.
• 
  
  Provide technical support, troubleshooting, and issue resolution.
• 
  
  Oversee system upgrades and ensure smooth deployments.
• 
  
  Facilitate integration between Salesforce and other business applications.
• 
  
  Stay current with Salesforce best practices and recommend platform enhancements.
• 
  
  Create user documentation and support training efforts.
• 
  
  Ensure system security and compliance with industry standards.

Qualifications

• 
  
  Bachelor's degree in Computer Science, Information Systems, or related field.
• 
  
  Proven experience as a Salesforce Administrator with a strong track record of implementation and optimization.
• 
  
  Salesforce Administrator certification preferred, with additional certifications being a plus.
• 
  
  Deep understanding of Salesforce architecture, automation tools, and customization capabilities.
• 
  
  Strong analytical skills to translate complex business processes into efficient Salesforce solutions.
• 
  
  Excellent communication and collaboration skills.
• 
  
  Ability to work independently and manage multiple priorities effectively.

Salesforce Application Manager - Global Role | Belgium

Salesforce Developer - Full-Time | Hybrid | Chicago, IL

• Demonstrate a strong understanding of the Salesforce platform, including integrations, security, and user management.
• Collaborate with cross-functional teams to ensure smooth data flow between Salesforce and other systems, supporting business processes and identifying areas for improvement.
• Work closely with finance, sales, marketing, and product teams to optimize workflows and system functionality.
• Manage timelines and maintain functional and technical documentation to support business requirements.
• Oversee user roles, profiles, permission sets, and security settings to ensure compliance and prevent data risks.
• Develop and maintain complex Flows, Validation Rules, and automation to drive operational efficiencies.
• Design and implement custom solutions using Apex, LWC, Aura Components, Visualforce, REST API, and other Salesforce development tools.
• Conduct testing, debugging, and user acceptance processes to ensure seamless deployment of new features and enhancements.
• Stay updated on new Salesforce features and integrations, providing recommendations for continuous improvement.
• Apply best practices to align Salesforce with business objectives and enhance system performance.
• Document system architecture and maintain data governance standards to ensure data quality.
• Analyze business requirements and propose scalable technical solutions that align with long-term strategy.

• Bachelor's degree in Computer Science, Software Engineering, or a related field, or equivalent professional experience.
• 5+ years of progressive experience in Salesforce development across various Salesforce clouds (Sales, Marketing, Service, and Platform).
• Proficient with Apex, LWC, Aura Components, Visualforce, SQL, SOQL, GitHub, and JavaScript.
• Strong analytical skills to design and implement solutions that meet business needs and requirements.
• Well-rounded in both functional and technical aspects of CRM engagements.
• Ability to problem-solve, foster innovative ideas, and thrive in a dynamic, entrepreneurial environment.

• Company growing too fast, need to hire more hands on leaders to help with all of the growth.
• Were 350 people and 70b AUM 3 years ago, now are 1050 people and 250b AUM.
• Institutional fundraising and private wealth, so will be with the institutional fundraising mainly.
• Great communication skills are imperative, need to work with users like most others.
• Someone who started their career in the technical track, but is now a hands on leader.
• Will be able to work with fundraising and be able to sell people for their business.
• BDC fundraising is part of the institutional team also here.
• Will be building out apps. AI apps, Salesforce apps, data warehouse apps
• Part of the role is managing the Salesforce vendor
• Person needs to be able to build data warehouses and bizapps.
• A good technical manager who has built applications.
• Need to know agile development practices
• Want to have more attention on some of the businesses that are brining in a lot of money to the firm
• If they can still code, that's great, but at a bare minimum they need to have come up from the development side of things. Application development.
• Management aspect- likely managing 3 people right now in NYC, plus the 3-5 people off-shore and the vendor. Plus other consultants also.