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    Salesforce Administrator

    England, Greater Manchester, Manchester

    • £45,000 to £50,000 GBP
    • System Administrators Role
    • Skills: Salesforce
    • Seniority: Mid-level

    Job description



    We are hiring for:

    As our Salesforce lead, you'll be the in‑house specialist, the person people turn to for insight, innovation, and solutions. You'll refine how we work, build intelligent automations, and use Salesforce technologies to make our teams more connected and efficient. It's an excellent opportunity for someone proactive and technically confident.

    This role reports directly to the Chief Operating Officer and will operate with a high degree of independence and accountability. The Salesforce Administrator will have no direct reports but will work collaboratively across departments to support and influence how Salesforce is used throughout the business.

    This is a hybrid role and will typically be based in Greater Manchester. However, it may occasionally require travel to other locations as necessary to fulfil the duties and responsibilities of the position.

    Key responsibilities
    • Take ownership of the Salesforce Sales Cloud platform, ensuring it runs efficiently and continues to evolve in line with business needs.
    • Design, refine, and enhance automations, flows, and process functionality to improve efficiency and user experience.
    • Shape and deliver the Salesforce roadmap, driving ongoing improvements and innovation across the system.
    • Oversee integrations with external tools and third‑party applications to ensure seamless connectivity and data flow.
    • Safeguard the quality, accuracy, and security of business data within Salesforce.
    • Act as the Salesforce advocate, supporting users, gathering feedback, and delivering training to help teams get the most from the platform.
    • Introduce and implement new capabilities and solutions that contribute to better business performance.
    • Research, test, and guide the rollout of emerging Salesforce technologies, including Agentforce, Data Cloud and Shield.
    • Partner closely with teams across Sales, Operations, Technical and Leadership to ensure Salesforce aligns with company goals and supports strategic growth.
    • To always dress and act in a professional manner.
    • Represent the company professionally in all interactions, leading by example and adhering to safe working practices.
    • Participate constructively in the Annual Staff Review process and undertake any other reasonable tasks as required.


    Experience and Knowledge Requirements
    • Need to be eligible for security clearance in the UK.
    • Confident working independently to manage and develop a Salesforce environment, from everyday admin tasks to more advanced configuration.
    • Proactive and self‑motivated, with the ability to take ownership of Salesforce strategy, innovation and continuous improvement.
    • Strong technical knowledge of Salesforce Sales Cloud and related tools, with proven experience delivering system enhancements, process improvement and automation.
    • Skilled in building and optimising Flows, automations, dashboards and reports to drive efficiency, insight and productivity.
    • Clear and confident communicator, capable of translating complex business requirements into practical Salesforce solutions.
    • Solid background as a Salesforce Administrator, ideally gained over three or more years in a similar role.
    • Salesforce Administrator or Advanced Administrator certification preferable.
    • Awareness or experience of AI‑powered Salesforce technologies, including Agentforce and Data Cloud.
    • Strong attention to detail, data accuracy and document standards.

    CRM Manager

    England, London

    • £40,000 to £55,000 GBP
    • Marketing Automation Role
    • Seniority: Mid-level

    Job description



    CRM Manager (Salesforce Marketing Cloud) - London - Hybrid


    Sector: Purpose‑Driven Organisation with a Strong Mission


    About the Organisation

    We are a long‑established, values‑led organisation with a strong mission and a meaningful social purpose. Our group operates several well‑known consumer brands and is entering a new phase of growth, with increasing demand for highly personalised, data‑driven engagement. As we expand, we are investing heavily in CRM, automation, and customer experience to better serve the people who rely on us.

    About the Role

    We're looking for an experienced CRM Manager specialising in Salesforce Marketing Cloud to join our growing marketing and customer experience function.

    In this role, you'll be the in‑house expert responsible for planning, building, optimising, and reporting on all CRM and marketing automation activity. You'll work across multiple brands and collaborate closely with Marketing, Enquiries, and Operations to deliver seamless journeys, personalised campaigns, and measurable performance improvements.

    This is a hands‑on role suited to someone who blends technical CRM expertise with strategic thinking and data‑driven decision‑making.

    Key Responsibilities

    Platform Ownership & CRM Execution
    • Take full responsibility for how the organisation uses Salesforce Marketing Cloud across its brand portfolio, ensuring the platform is configured, maintained, and continually improved. Construct multi‑step communication flows-across email, SMS, and app‑based channels-using Marketing Cloud's automation and journey‑building tools. Experiment with variations in content, timing, and targeting to refine performance over time.


    Audience Structure & Data Stewardship
    • Shape how customer data is organised by defining segmentation rules, audience groupings, and contact structures to support personalised outreach. Oversee data hygiene processes, ensure compliance with data‑privacy standards, and maintain correct handling of permissions and opt‑outs. Investigate and remedy inconsistencies in data feeds or connections between systems (e.g., tracking systems, websites, CRM).


    Insight, Reporting & Measurement
    • Produce and maintain dashboards showing engagement, conversion patterns, retention metrics, and other CRM‑led performance indicators. Translate CRM activity into insights that help commercial and marketing teams make informed decisions. Review ongoing campaign trends and propose continual improvements.


    Candidate Requirements

    Experience & Technical Background
    • A minimum of 3 years working directly with Salesforce Marketing Cloud, with hands‑on ownership of builds and campaigns. Practical familiarity with core Marketing Cloud modules such as automation features, messaging tools, advertising connections, and analytics interfaces. Experience connecting Marketing Cloud to other digital systems (for example: CRMs, content platforms, call‑tracking tools, or similar environments).


    Data Knowledge & Compliance
    • Strong understanding of how to manage customer data responsibly, including segmentation logic, consent handling, and GDPR‑aligned processes. Comfortable reviewing, cleaning, and validating datasets using spreadsheet tools or analytics platforms.


    Communication & Collaboration
    • Able to explain technical CRM setups to colleagues without technical backgrounds. Confident working across multiple teams to gather requirements, clarify workflows, and support operational delivery.


    If you would like to know more, feel free to reach out via the contact information below:


    Email:
    a.adesanya1@masonfrank.com

    Senior Marketing Automation Strategist | $140,000+ | Remote

    USA, California, San Francisco

    • $140,000 to $160,000 USD
    • Marketing Automation Role
    • Skills: Hubspot, Marketo, Salesforce Marketing Cloud, Pardot
    • Seniority: Mid-level

    Job description



    The Opportunity



    We are seeking a highly experienced and strategic Senior Marketing Automation Strategist to join a growing marketing team. This critical role will be responsible for the end-to-end design, planning, strategic advising, and execution of marketing automation programs-significantly contributing to lead generation, nurturing, and customer engagement initiatives for customers, prospects, and internal teams.

    The ideal candidate will have a proven track record of leveraging marketing automation platforms to drive measurable business results within a high-energy professional services or B2B tech environment.

    Key Responsibilities



    Strategy & Vision (40%)
    • Develop and champion a comprehensive marketing automation strategy aligned with overall business objectives, sales goals, and customer lifecycle stages.
    • Identify opportunities to leverage marketing automation for lead generation, lead nurturing, customer acquisition, retention, cross-selling, and upsell initiatives.
    • Design complex multi-channel customer journeys and workflows that optimize conversion rates and enhance the customer experience.
    • Conduct thorough market research and competitive analysis to identify technology trends and business best practices in marketing automation.
    • Work closely with sales, product, and client success teams to ensure seamless integration of marketing automation programs with other business functions.


    Program Design & Implementation (30%)
    • Lead the design and architecture of scalable and robust marketing automation programs, including email campaigns, landing pages, forms, workflows, segmentation, and personalization.
    • Oversee the technical implementation and configuration of marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua) to ensure best performance and data integrity.
    • Establish and maintain data synchronization processes between the marketing automation platform and CRM (e.g., Salesforce), CMS, and other related platforms to ensure a unified view of customer interactions and journeys.
    • Develop A/B testing strategies and frameworks to continuously optimize campaign performance and enhance user experience.
    • Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) across all marketing automation activities.


    Performance Measurement & Optimization (20%)
    • Define key performance indicators (KPIs) and metrics for all marketing automation programs.
    • Develop and present regular reports and dashboards on program performance, providing actionable insights and recommendations for optimization.
    • Conduct in-depth analysis of campaign data to identify trends, opportunities, and areas for improvement.
    • Proactively identify and troubleshoot issues related to data, platform functionality, and campaign execution.


    Leadership & Mentorship (10%)
    • Act as a subject matter expert in marketing automation, providing guidance and training to junior team members and cross-functional teams.
    • Stay abreast of emerging technologies and industry best practices in marketing automation and related fields.
    • Contribute to the development of marketing automation best practices and playbooks for the organization.

    Required Skills & Experience

    • 8+ years of experience in designing, planning, and strategically executing marketing automation programs, preferably within a professional services or B2B technology company.
    • Proven expertise with at least two major marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua), including advanced features and integrations.
    • Deep understanding of the entire customer lifecycle, from awareness to advocacy, and how marketing automation can support each stage.
    • Strong analytical skills with the ability to interpret data, identify trends, and derive actionable insights.
    • Experience with CRM systems (e.g., Salesforce) and a solid understanding of CRM integration best practices.
    • Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex concepts to both technical and non-technical audiences.
    • Demonstrated ability to work collaboratively in a fast-paced, dynamic environment.
    • Strong project management skills with the ability to manage multiple priorities and deadlines effectively.

    Preferred Qualifications

    • Experience with account-based marketing (ABM) strategies and their integration with marketing automation.
    • Familiarity with intent data platforms and their application in marketing automation.
    • Certifications in relevant marketing automation platforms.
    • Experience with A/B testing and conversion rate optimization (CRO) tools.
    • Understanding of HTML/CSS for email and landing page customization.


    Salesforce Administrator

    England, Greater Manchester, Manchester

    • £50,000 to £55,000 GBP
    • System Administrators Role
    • Skills: Salesforce
    • Seniority: Mid-level

    Job description

    Job Title: Salesforce Administrator



    Location: Manchester (Hybrid - 3 days per week in the office)
    Salary: £50,000 - £55,000 per annum + Benefits
    Employment Type: Permanent

    Overview



    An established end customer based in Manchester is looking for an experienced Salesforce Administrator to take ownership of their Salesforce platform and support a user base of approximately 70 users. The organisation uses Sales Cloud as its core CRM alongside other Salesforce products and is continuing to invest in the platform to support business growth.

    This role is ideal for a hands-on administrator who enjoys working closely with stakeholders, improving system adoption, and driving continuous improvement across Salesforce.

    Key Responsibilities



    • Act as the primary Salesforce Administrator for a 70-user environment


    • Manage and maintain Salesforce Sales Cloud and other Salesforce products


    • Configure and support:


      • Users, profiles, roles, permission sets, and security settings


      • Custom objects, fields, page layouts, record types, validation rules, and flows


    • Provide day-to-day user support, including troubleshooting issues and managing requests


    • Work closely with sales and wider business teams to gather requirements and translate them into Salesforce solutions


    • Support system enhancements, releases, and ongoing platform improvements


    • Maintain data quality, including data imports, cleansing, and reporting


    • Create and maintain reports and dashboards to support business insight


    • Manage integrations with third-party systems where required


    • Ensure best practices are followed around documentation, change management, and platform governance

    Required Skills & Experience



    • Proven experience as a Salesforce Administrator in a commercial environment


    • Strong hands-on experience with Sales Cloud


    • Experience supporting a multi-user Salesforce org (circa 50+ users preferred)


    • Good understanding of Salesforce configuration (no/low-code)


    • Experience with automation tools such as Flow


    • Strong stakeholder management and communication skills


    • Ability to work independently and take ownership of the Salesforce platform

    Benefits



    • Salary of £50,000 - £55,000 depending on experience


    • Hybrid working model (3 days per week in the Manchester office)


    • Competitive benefits package


    • Opportunity to own and shape the Salesforce platform within an end-customer environment

    Director, CRM & Sales Systems

    USA, New York

    • $165,000 to $185,000 USD
    • Consultants Role
    • Skills: Administration, Salesforce, B2B, Pardot, Marketo, HubSpot
    • Seniority: Senior

    Job description



    Job Title: Director, CRM & Sales Systems

    Position Overview

    The Director, CRM & Sales Systems will oversee the strategy, development, and day-to-day management of the organization's sales technology ecosystem. This includes ownership of the Salesforce platform and other tools that support distribution, enablement, and operational effectiveness. The role is accountable for establishing a long-term vision for CRM capabilities, ensuring strong adoption, optimizing processes, improving data quality, and enabling reporting and analytics to support business growth.

    This leader will collaborate closely with teams across Sales, Relationship Management, Technology, Marketing, and Finance to understand business needs, refine workflows, and guide enhancements from concept through execution.

    Key Responsibilities:
    - Oversee the development and implementation of sales enablement platforms.
    - Collaborate with cross-functional teams to optimize the Salesforce ecosystem.
    - Analyze data to provide insights that improve sales operations and efficiencies.
    - Lead training programs to equip sales personnel with essential tools and knowledge.
    - Stay updated on industry trends to drive innovative solutions within the team.

    Ideal candidates will possess strong skills in Sales Operations and Salesforce, demonstrating their ability to enhance productivity and foster collaboration.

    In addition to a competitive salary, the role offers a comprehensive benefits package, including a 401(K) match, reduced-priced shares, medical and dental insurance, and pension contributions.

    If you are passionate about sales enablement and thrive in an onsite collaborative environment, we encourage you to apply for this exciting opportunity.

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