Your guide to Salesforce events in 2023



Our guide to Salesforce events in 2023 will keep you up to date on the latest conferences, conventions and user groups in the Salesforce community.

As a Salesforce professional, attending events is a fantastic way to learn more about the world’s number one CRM product, as well as network with fellow professionals to discover new opportunities and ways to increase your proficiency in the technology. However, it’s important you learn about them with enough time to make a business case for attending, or to secure the budget yourself, to ensure you get maximum value for money.

Read on to find out what the year ahead has in store for Salesforce professionals. Got an event of your own to add to the list? Send us an email or reach out to us on social media.

In our independent Salesforce Careers and Hiring Guide, 77% of respondents are planning on attending Salesforce events in the coming year. CLICK HERE FOR MORE INFO...

The Mason Frank Careers and Hiring Guide provides a unique insight into the Salesforce Ohana. Complete the form below and receive your PDF report in seconds.

Fill your Salesforce events calendar with the following items, or consider attending a Salesforce user group…

Salesforce events USA / The Americas

Salesforce events UK

Salesforce events Europe

Salesforce events Australia and Asia

But first, let’s answer a few of the most burning questions…

What are the Salesforce events in San Francisco, California?

Anyone familiar with Salesforce will have heard of Dreamforce, the technology’s flagship event, which takes place annually in San Francisco. But with San Fran being such a hotbed for tech talent, events tend to pop up around the year, organized by the many Salesforce user groups in California.

What are the Salesforce events in London, England?

The Salesforce user base across the UK is forever increasing, and London is the epicentre of that, with Salesforce tower standing 230 metres above the nation’s capital. There tend to be two big Salesforce events in London each year: Salesforce World Tour London, and London’s Calling, both of which are detailed later in this article.

What are the Salesforce events in Chicago, Illinois?

The only official Salesforce event in Chicago that has been confirmed thus far is Salesforce Connections in June at the McCormick Place West Building. You can register for that event now.

Is there a comprehensive Salesforce events calendar?

With Salesforce having such a large community of users, new events are organized and announced all the time, and so it’s difficult to produce a conclusive Salesforce events calendar. Rest assured, we’ll try to keep this article up to date and list the newest events as soon as we learn of them!

London’s Calling 2023

London, England

June 9, 2023

The Brewery, 52 Chiswell St

Register here

London’s Calling was the first community-led Salesforce event in Europe, and will continue its tradition in 2023 with another exciting educational event. Over 700 Salesforce professionals attended in 2022, enjoying sessions catered specifically to Salesforce Admins and Developers, with platform experts leading these workshops throughout the day.

One of the event’s core organizers, Kerry Townsend, has likened the event to TED talks, where a community comes together and listens to people who have ideas worth sharing. With this format, users are often inspired by the success of other professionals, and can enjoy an environment where knowledge sharing is casual and conversational—perfect for those looking to advance their Salesforce career but are unsure where to start.

The 2023 event also features the option to purchase a ‘pay it forward’ ticket, allowing those who wouldn’t usually be able to afford to attend, the chance to enjoy the event.


Education Summit 2023

Dallas, Texas

April 10–12, 2023

Register your interest for the event

Education Summit will help equip your students, staff, and alumni throughout their educational journey, giving them an epic adventure that they’ll remember forever.

During this event you’ll hear from speakers that will help you discover new frontiers in education technology, as well as offering the chance to connect with educators from across the globe.

Not only that, but a range of curated sessions and workshops will give you the opportunity for hands-on learning—from recruitment and admissions, to to learner success and developing alumni relations, Education Summit contains something for everyone using Salesforce in the learning sector.

PhillyForce 2023

City Winery, Philadelphia

May 8, 2023

Having started life in 2015, the annual PhillyForce conference is set to be one of the most engaging events of 2023 for Salesforce Developers. Building upon the success and glowing reputation of previous years, this conference is packed full of presentations and workshops delivered by experienced members of the Salesforce community.

Taking place at City Winery on Filbert Street, Philadelphia, the event traditionally welcomes attendance from a range of user groups such as the Philadelphia Trailblazer Group, the Women in Tech Developers Group and the Philadelphia Nonprofit Group, providing a fantastic opportunity to link up with like-minded individuals.

Dreamin’ in Color

Raleigh, North Carolina

June 14–16, 2023

Save the date for Dreamin’ in Color

Dreamin’ in Colour is a conferenced aimed towards new or existing Black Salesforce professionals, giving a platform to discuss how to succeed, overcome obstacles and how to grow successful careers and businesses within the Salesforce ecosystem.

It’s open to all who support the development of Black Salesforce professionals and entrepreneurs, so whether you want to discuss your own experiences, learn how to be a better ally, or get hints and tips from more than 50 sessions across two days, it’s an event that should be on your calendar.

Salesforce Connections 2023

Chicago, Illinois

June 7-8

Save the date for Connections 2023

Connections is an event that promotes customer centricity on the Salesforce platform. Taking place in Chicago, Illinois (as well as on Salesforce+), Connections features workshops designed to help Salesforce users create personalized customer experiences at every point of the consumer lifecycle, and deliver exceptional customer service that encourages resolutions at the first point of contact.

Marketing professionals will gain insight into harnessing data and cross-channel engagement to connect with customers in new and innovative ways. Meanwhile, the commerce and retail elements of the event will teach users how AI can revolutionize the customer journey and unify selling channels.

Connections boasts over 250 breakout sessions and demonstrations over the two-day event, plus an epic concert to let your hair down during your time in the windy city, meaning you should register ASAP to avoid disappointment.

Dreamforce 2023

San Francisco, California

September 12-14, 2023

Save the date for the biggest Salesforce event of the year.

Ask anyone who has ever used Salesforce technology and they’ll tell you that Dreamforce is the event around which the full ecosystem revolves. With new products, strategic partnerships, and platform updates announced at Salesforce’s flagship event, it’s no wonder why so much of the Ohana flocks to San Francisco each year to discover the latest innovations and releases.

At Dreamforce 2022, Salesforce announced Genie in a major revamp of Salesforce CDP, as well as a huge upgrade of Slack that allows for better workflow management plus much, much more. The company has a habit of reserving its big announcements for the technology convention—no stranger to pageantry, Salesforce really makes the most of the big stage, and big reveals are usually sandwiched between live performances and celebrity keynotes.

Dreamforce isn’t just about what Salesforce brings to the table, however. It’s a community event that is just as valuable for learning more about customer success and networking as it is for gaining insights directly from the horse’s mouth. Whether that’s grabbing a breakfast with your peers, partying with network connections, or learning the latest updates and views on the community from industry leaders, there’s something for everyone at Dreamforce.

Read our full Dreamforce 2022 guide to recap what went down in San Fran last time out.

QCon London

Queen Elizabeth II Centre, London

March 27-29, 2023

Register here

QCon is a haven for development professionals, and its London event in May presents the opportunity for experienced Salesforce Developers and Architects to gather perspective on where their role sits within the current and future landscape of technology.


Are you considering new opportunities? Why not register today so we can approach you with exciting and relevant job openings. No commitment, no obligations!

Salesforce World Tour 2023

1st March 2023 – Salesforce World Tour Sydney

16th May 2023 – Salesforce World Tour Paris – Save the date

29th June – Salesforce World Tour London – Save the date

November 28th-29th – Salesforce World Tour Tokyo – Save the date

As the name suggests, Salesforce likes to take its events on the road. Salesforce World Tour is a mainstay in the company’s events calendar, taking place in countries all over the world. With World Tour, you can get a taste of Salesforce’s famous hospitality without having to visit San Francisco; they bring the show to your doorstep.

Dates and venues for the many Salesforce World Tour events have not all yet been finalized, but you can save the date for your chosen location, with World Tour Essentials events also scheduled to take place in Dubai, Barcelona, Stockholm, and Madrid.

These events will give you a chance to rub shoulders with Trailblazers in your region, finding out the latest innovations and sharing knowledge on how to drive success through Salesforce.

Salesforce user groups

Another great way to connect with the Salesforce community and learn about events in your area is to join a user group. With Salesforce promoting a strong community culture, there are user groups covering location, product, industry, and even diversity inclusion groups. Here is a selection of Salesforce user groups that you may benefit from joining:

Product Salesforce user groups

The value of interacting with likeminded individuals, who use the same Salesforce products and tools as you, cannot be underestimated. Joining a product-oriented user group is a great way to learn new tips and tricks, while having a community resource to learn about product developments and consult if you encounter any technical issues on the Salesforce platform.

– Sales Cloud user groups

Marketing Cloud user group

Community Cloud user group

Service Cloud user group

Industry Salesforce user groups

Salesforce is an extremely diverse technology, and you’d be surprised how the use of CRM changes from industry to industry. Joining an industry-oriented user group is a great way to find out which bespoke solutions or ISVs are being utilized by other professionals in your industry, and how you can optimize your CRM in ways specific to your organization.

Communications and media user group

Environment user group

Financial services user group

Healthcare user group

Manufacturing user group

Regional Salesforce user groups

Whether it’s learning about events in your area or simply having points of reference that make more sense to you as a regional native, joining a location-based user group is a fantastic way to get involved in the Salesforce community without having to fly across the world. Check out the user groups below to see if you can find one in your area.

United States

Salesforce user groups in Arizona

Salesforce user groups in California

Salesforce user groups in Florida

Salesforce user groups in Illinois

Salesforce user groups in New York (NYC)

Given the overwhelming number of Salesforce users in New York, Salesforce User Groups in this region are not listed publicly by Salesforce. However, you should be able to access these groups through your Lightning dashboard.

Salesforce user groups in Texas

Salesforce user groups in Washington



United Kingdom








Diversity and inclusion Salesforce user groups

Salesforce promotes four core equality pillars: equal rights, equal pay, equal education, and equal opportunity. The company encourages diversity inclusion groups to help make these ideals a reality, and there are all kinds of groups available for those looking for fair representation. Here is a selection of the most-prominent groups.

Diversity in tech user group

Women in tech user group

Salesforce moms user group

We will be updating our guide as new events are announced. Know of an event or an exciting user group we’ve missed from our list? Let us know in the comments below, on social media, or send us an email.