Insights for employers
Movement in the ecosystem
Motivations for switching employment types
One of the great things about working with Salesforce is the scope of opportunities available to those with the right skills. From working in-house with a Salesforce customer to consulting with clients to freelancing (or even working for Salesforce itself!) there’s an option to suit every Salesforce professional, no matter what their professional ambition or how they like to work.
So what exactly motivates Salesforce talent to change lanes and take on a different type of work? It’s a particularly useful question for organizations looking to hire permanent team members; knowing what attracts contractors into full-time, in-house roles can significantly broaden the pool of available talent.
Motivation to move from a permanent role to freelancing
Higher earning potential
Flexibility in lifestyle
Chance to work on different projects
| Being your own boss | 33% |
| Exposure to the latest technology | 29% |
| Ability to claim expenses against tax | 22% |
| Not sure | 2% |
| Other | 2% |
Those respondents who would move to freelancing for the higher earning potential would want, on average, a 39% increase in their earnings to make the switch.
Why aren't professionals considering contract working?
The 43% of Salesforce professionals who would not consider working as a freelancer cited reasons including:
Motivation to move from freelancing to a permanent role
Over a third (36%) of freelancers that responded to the survey would consider switching to a permanent role in the coming year.
The top 10 factors most likely to attract a contractor to a permanent role include:
67%
56%
52%
| A generous benefits package | 52% |
| A stable income | 48% |
| Career progression opportunities | 44% |
| The new company’s values and culture align to my own | 41% |
| To avoid the breaks between contracts | 41% |
| Flexible/agile working | 33% |
| A senior role with more responsibilities | 33% |
Why wouldn't freelancers consider a permanent role?
Of the 36% of contractors who would not consider undertaking a permanent role in the coming year, their reasons include:
With more than a third of the freelancers we surveyed open to moving to a permanent role in the next 12 months, employers looking for full-time team members would benefit from developing a hiring strategy that targets contractors and focuses on selling the aspects of a perm role that most appeal to freelancing professionals.
The biggest draw for those currently contracting is stability and security in their role (67%), so be sure to highlight the ongoing success and future prospects of your business as a feature of your employer brand.
Offering flexible and remote working options will also help attract contractors. Given that the majority of contractors are able to set their own schedules and work from anywhere, it makes sense that 56% of them would be interested in a permanent position that offered remote working. When looking to convert contractors to perm roles, highlight your flexible working options and give candidates confidence that they won’t have to completely sacrifice autonomy for stability.
Relocation
Are professionals looking to relocate or emigrate for work?
- Yes, to another country
30%
- Yes, but within the same country as I currently live
17%
- No
38%
- Not sure
15%
Top 10 reasons driving the desire to emigrate
Improved quality of life
To experience a different culture
Improved salary
| New career opportunities | 45% |
| To pursue new experiences | 42% |
| To develop/progress professionally | 40% |
| Climate/weather | 35% |
| Better work-life balance | 34% |
| Access to better standard of living | 32% |
| Access to better job opportunities | 31% |
Reasons for relocating
Our key findings report contains highlights from this year’s Careers and Hiring Guide, plus our salary tables allow you to compare your salary or benchmark your teams’ salaries no matter their role in the Salesforce ecosystem.
Our key findings report contains highlights from this year’s Careers and Hiring Guide, plus our salary tables allow you to compare your salary or benchmark your teams’ salaries no matter their role in the Salesforce ecosystem.
