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Equality, Diversity, and Inclusion

Demographics

Respondent, employment, and industry demographics

Who are our respondents, and where are they from?

Nationality

Americas

48%
6%
2%

Europe

7%
5%
5%
2%
9%

Africa and Asia

9%
3%

Australasia

4%
1%

Americas

48%
6%
2%

Europe

7%
5%
5%
2%
9%

Africa and Asia

9%
3%

Australasia

4%
1%

Gender Identity

63%
32%
1%
1%
4%

Age

18 - 24 years old

3%
25 - 29 years old

16%
30 - 34 years old

26%
35 - 39 years old

18%
40 - 44 years old

14%
45 - 49 years old

9%
50 - 54 years old

6%
55 - 59 years old

5%
60+ years old

2%
*These results were taken from those respondents that specified their age.

Ethnicity

White or Caucasian 54%
Asian 21%
Hispanic or Latino 6%
Black, African, or Caribbean 3%
Mixed race or multiracial 2%
Middle Eastern or North African 1%
Arab 1%
Native American or Native Alaskan 1%
Another ethnic group 2%

9% of respondents prefer not to specify their ethnicity.

Do you have a disability, or are you neurodivergent?

85%
8%
7%

Education level

Some high school, no diploma, GCSEs, or equivalent 0%
High school graduate, diploma, A-level, or equivalent 4%
Some college credit, no degree 5%
Trade/technical/vocational training or qualification 2%
Associate degree 4%
Bachelor's degree 49%
Master's degree 34%
Doctorate or professional degree 2%

1% of respondents prefer not to specify their educational attainment.

Of those that continued with further education and went on to undertake a degree, the main fields of study were:
Information Technology 35%
Business Administration 25%
Computer Science 21%
Management 16%
Software Engineering 15%
Engineering 10%
Mathematics 7%
Economics 7%
English 5%
Languages 5%
Psychology 5%

Tenure

Respondents have stayed for an average of four years in each role throughout their career.

Years of experience

On average, respondents have 10 years' experience in the technology industry in total, and 7 years' experience working with Salesforce in a commercial environment.

Overall work experience in the tech industry

On average, respondents have 10 years’ experience in the technology industry in total.

Let’s examine that in more detail:
0-5 years 34%
6-10 years 28%
11-15 years 15%
16-20 years 11%
21-25 years 7%
26-30 years 3%
31+ years 2%

Working experience with Salesforce in a commercial environment

On average, our respondents have 7 years’ experience working with Salesforce in a commercial environment.

Let’s delve into that further:
0-2 years 19%
3-5 years 29%
6-8 years 23%
9-11 years 14%
12-14 years 8%
15+ years 7%

Continue to read more about the types of organizations our respondents come from

Employment status of respondents

Permanent – full-time

80%
Permanent – part-time

2%
Freelance/Contractor

9%
Unemployed

7%
On a sabbatical/career break

2%

What are respondents' professional levels?

Entry-level/Junior 8%
Intermediate or experienced level 27%
Senior experienced level 35%
Manager/Senior Manager 22%
Director/C-level 7%
Owner 1%

Employer type

End user (i.e., a Salesforce customer) 51%
Salesforce Partner/Solution Provider/Consultancy 41%
Salesforce ISV (Independent Software Vendor) 2%
I work for Salesforce 5%

Which industries are represented?

IT services, Software, and Technology 27%
Consultancy/Agency 14%
Financial Services 5%
Banking 4%
Health and Life Sciences 4%
Not for Profit/Charity 4%
Professional Services 4%
Education 4%
Manufacturing 3%
Other 31%
‘Other’ responses include e-commerce, telecommunications, and insurance.

What is the size of the organizations taking part?

0 %

Self-employed

0 %

1-10 employees

0 %

11-50 employees

51-200 employees 17%
201-500 employees 12%
501-1,000 employees 9%
1,001-5,000 employees 12%
5,001-10,000 employees 7%
More than 10,000 employees 22%
Not sure 4%

What are the business models of the organizations represented?

13%
3%
23%
18%
42%
1%

What are the business models of the organizations represented?

13%
3%
23%
18%
42%
1%

Our key findings report contains highlights from this year’s Careers and Hiring Guide, plus our salary tables allow you to compare your salary or benchmark your teams’ salaries no matter their role in the Salesforce ecosystem.

Our key findings report contains highlights from this year’s Careers and Hiring Guide, plus our salary tables allow you to compare your salary or benchmark your teams’ salaries no matter their role in the Salesforce ecosystem.

Download the key findings report