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Top 10 Salesforce products, apps, and connectors that candidates are experienced with

Salesforce professionals tell us these are the products, apps and connectors they have experience with—if you want to stay competitive in the market, these are the skill sets you’ll most likely need. Unsurprisingly, Salesforce Sales Cloud is once again the most widely used product.
0 %

Salesforce Sales Cloud
0 %

Salesforce Service Cloud
0 %

Salesforce Chatter
Salesforce Experience Cloud (formerly Salesforce Community Cloud) 51%
Salesforce Platform (formerly Force.com) 44%
Slack 43%
Salesforce Marketing Cloud 34%
Salesforce Einstein 27%
Tableau CRM/Salesforce Analytics (formerly Salesforce Einstein Analytics) 22%
Salesforce Essentials 21%
The three products that our respondents had the least amount of experience with are:
The three products that our respondents had the least amount of experience with are:

3%

3%

1%

With fewer professionals understanding these products, if you are one of the select few that uses them, you can set yourself apart from other candidates.

Expert Insight

Expert Insight

With AI set to emerge as a skill in hot demand, we catch up with Keir Bowden, winner of the Outstanding Contribution to the Salesforce Community (UK) category at this year’s Digital Revolution Awards, to find out more about how candidates can get ahead of the competition in building their experience and expertise around Salesforce’s exciting AI offerings.

Cross-training

Almost two-fifths (37%) of those surveyed have cross-trained into Salesforce, having previously worked with a competitor product.

Most common competitor products used before Salesforce

1. Microsoft Dynamics 365

34%
2. HubSpot

24%
3. SAP

23%
4. Zoho CRM

15%
5.NetSuite

14%

Is a degree necessary for a career in Salesforce?

33%
58%
9%

Expert Insight

Stuart Mills is a dedicated Trailblazer with a 17-year tenure in the Salesforce Ecosystem. His expertise lies in cultivating diverse, skilled teams and driving innovative strategies. Recently, he was the Vice President of Trailhead & Ecosystem for Europe, the Middle East, and Africa at Salesforce.

Expert Insight

The importance of ‘power skills’ in the changing world of Salesforce

In tech, we often talk about the importance of soft skills, but the terminology I would use is power skills: durable skills that are robust enough to carry you through evolving technologies or priority changes.

And I use the word power because these are the things that make a huge difference. I see these skills as the biggest priorities in Salesforce today.

Learning something technical like Salesforce is often the easiest thing to do—learning how to use it effectively is where power skills come in.

Power skills like continual learning, agility, critical decision-making, and resilience are vital in a world where technology like generative AI is changing everything.

With Salesforce, for example, we can save about 50% of developer time. That means the role of a developer could well change dramatically, and while there will always be a need for people who can develop technologies and software, you also need to develop yourself to be able to take advantage of AI tools.

In the next five to 10 years, this is all going to accelerate. The amount of job displacement that will happen will be huge, and it will, unfortunately, lead to far too many redundancies if people do not invest in their professional development now.

Expand to keep reading more from Stuart Mills

No one really knows what technology is going to look like tomorrow, so adaptability is critical. Security for specific roles is at its lowest level in some time. Slowly and surely, our jobs are changing and evolving, but you can get ahead of that by being able to adapt to change and continually learn new skills.

Applying that learning and understanding its impact through critical decision-making is another skill we all need and is often the difference between a project succeeding or failing. We often point to the lack of technical disciplines in a team, but most of the time the reason a project doesn’t work is because people make poor decisions. Making good choices requires good design skills.

The final really important power skill is resilience. We all think we’re resilient, but I see the difference between people who’ve dealt with adversity, stress, and challenges in their lives and how they apply that resilience to their work.

Being technically qualified is only half the battle towards true Salesforce excellence, which makes these power skills so important to possess.

If you’d like to read more from Stuart, then visit our blog.

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Our key findings report contains highlights from this year’s Careers and Hiring Guide, plus our salary tables allow you to compare your salary or benchmark your teams’ salaries no matter their role in the Salesforce ecosystem.

Our key findings report contains highlights from this year’s Careers and Hiring Guide, plus our salary tables allow you to compare your salary or benchmark your teams’ salaries no matter their role in the Salesforce ecosystem.

Download the key findings report