Marketing Performance Analyst

Marketing Performance Analyst
Location: Hybrid (London-based)
Employment Type: Permanent



We are working with an organisation who are looking for a Performance Analyst to join their digital team. This role is key to helping them understand and optimise the return on investment (ROI) of our marketing campaigns. You'll work with data from their website, Pardot, and Salesforce to deliver insights that shape strategy and drive performance. You'll collaborate closely with campaign managers and sales teams to ensure their marketing efforts are data-informed and aligned with business goals.



Key Responsibilities


* Collect and integrate data from website analytics, Pardot, and Salesforce
* Measure ROI and track key marketing KPIs such as lead generation and conversion rates
* Build and maintain dashboards and reports for a range of stakeholders
* Generate insights to improve campaign performance and marketing ROI
* Collaborate with campaign managers and sales teams to align goals and data
* Support teams with training and data quality in Pardot and Salesforce
* Drive innovation in reporting and automation
* Conduct ad-hoc analysis for business needs



Feel free to email me at j.young@masonfrank.com.