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Marketing Automation Specialist

The Day To Day

• Manage the HubSpot platform day-to-day, including workflows, automation, data structure, and integrations
• Build and optimise automated journeys across marketing, sales, and CRM
• Ensure the system is set up for both technical best practice and effective campaign execution
• Monitor performance and identify opportunities for optimisation
• Provide guidance and recommendations on how teams can use HubSpot more effectively
• Troubleshoot technical issues and maintain platform hygiene and data quality
• Stay up to date on new HubSpot features and suggest improvements proactively

Key Skills:

• Strong hands-on experience with HubSpot automation, workflows, CRM setup, and technical configuration
• Understanding of how HubSpot supports creative and commercial journey design
• Confident in analysing performance data and translating insights into improvements
• Ability to explain technical concepts simply to non-technical stakeholders
• Proactive, curious, and keen to drive continuous optimisation

• Strong hands-on expertise with major Marketing Automation or CRM platforms (HubSpot, Marketo, Salesforce, etc.)
• Proven experience delivering MarTech solutions from discovery through to deployment
• Strong client-facing communication, with the ability to simplify complex technical concepts
• Solid project planning, risk management, and delivery governance skills
• Background in consultancy, agency, or digital transformation environments

The Opportunity

Key Responsibilities

• Develop and champion a comprehensive marketing automation strategy aligned with overall business objectives, sales goals, and customer lifecycle stages.
• Identify opportunities to leverage marketing automation for lead generation, lead nurturing, customer acquisition, retention, cross-selling, and upsell initiatives.
• Design complex multi-channel customer journeys and workflows that optimize conversion rates and enhance the customer experience.
• Conduct thorough market research and competitive analysis to identify technology trends and business best practices in marketing automation.
• Work closely with sales, product, and client success teams to ensure seamless integration of marketing automation programs with other business functions.

• Lead the design and architecture of scalable and robust marketing automation programs, including email campaigns, landing pages, forms, workflows, segmentation, and personalization.
• Oversee the technical implementation and configuration of marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua) to ensure best performance and data integrity.
• Establish and maintain data synchronization processes between the marketing automation platform and CRM (e.g., Salesforce), CMS, and other related platforms to ensure a unified view of customer interactions and journeys.
• Develop A/B testing strategies and frameworks to continuously optimize campaign performance and enhance user experience.
• Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) across all marketing automation activities.

• Define key performance indicators (KPIs) and metrics for all marketing automation programs.
• Develop and present regular reports and dashboards on program performance, providing actionable insights and recommendations for optimization.
• Conduct in-depth analysis of campaign data to identify trends, opportunities, and areas for improvement.
• Proactively identify and troubleshoot issues related to data, platform functionality, and campaign execution.

• Act as a subject matter expert in marketing automation, providing guidance and training to junior team members and cross-functional teams.
• Stay abreast of emerging technologies and industry best practices in marketing automation and related fields.
• Contribute to the development of marketing automation best practices and playbooks for the organization.

Required Skills & Experience

• 8+ years of experience in designing, planning, and strategically executing marketing automation programs, preferably within a professional services or B2B technology company.
• Proven expertise with at least two major marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua), including advanced features and integrations.
• Deep understanding of the entire customer lifecycle, from awareness to advocacy, and how marketing automation can support each stage.
• Strong analytical skills with the ability to interpret data, identify trends, and derive actionable insights.
• Experience with CRM systems (e.g., Salesforce) and a solid understanding of CRM integration best practices.
• Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex concepts to both technical and non-technical audiences.
• Demonstrated ability to work collaboratively in a fast-paced, dynamic environment.
• Strong project management skills with the ability to manage multiple priorities and deadlines effectively.

Preferred Qualifications

• Experience with account-based marketing (ABM) strategies and their integration with marketing automation.
• Familiarity with intent data platforms and their application in marketing automation.
• Certifications in relevant marketing automation platforms.
• Experience with A/B testing and conversion rate optimization (CRO) tools.
• Understanding of HTML/CSS for email and landing page customization.

Marketing Automation Consultant

What You'll Do

• Facilitate initial technical discussions to understand client objectives and translate them into clear documentation.
• Work alongside internal and client‑side teams to outline solution approaches that follow platform‑specific best practice.
• Convert high‑level plans into structured technical documents that developers or technical teams can follow.
• Coordinate the rollout of new systems or enhancements, supporting data transfers and guiding users through new features and processes.
• Explore both established and emerging tools to enhance delivery quality and broaden service capabilities.

Skills & Experience Needed

• Strong familiarity with the Salesforce ecosystem in products like Pardot/MCAE, Marketing Cloud Engagement, and Data Cloud; relevant certifications are highly beneficial.
• Experience working with tools that support lead capture, qualification, analytics, or reporting.
• Ability to oversee full solution lifecycles, from early discovery through to go‑live and user enablement.
• Solid project coordination capabilities, including handling timelines, risks, and stakeholder communication.
• Background in consulting or client‑facing technical work, with an interest in improving how organisations use their marketing technologies.