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Marketing automation Specialist - HubSpot



Are you someone who loves turning complex processes into seamless automated journeys? We're looking for a HubSpot Automation Specialist to take ownership of our HubSpot platform and elevate how we deliver marketing, sales, and customer experience operations.

This is the ideal role for someone who blends technical expertise with creative thinking - someone who not only understands how HubSpot functions, but who enjoys crafting solutions that make the entire organisation more efficient and effective.

The Role

As our HubSpot Automation Specialist, you'll be the go‑to expert responsible for the operational management, development, and continuous optimisation of our HubSpot environment.

Working closely with marketing, sales, IT, and wider teams, you will ensure the system is configured correctly, used intelligently, and consistently improved through data‑driven insight.

This role suits someone who enjoys problem‑solving, building smart automations, and refining user journeys to support business growth.

Key Responsibilities

• Manage day‑to‑day HubSpot operations, including workflows, automations, CRM customisation, integrations, and data structure.
• Design, build, and refine automated journeys across marketing, sales, and customer engagement.
• Ensure the platform supports both solid technical foundations and creative campaign execution.
• Monitor workflow, campaign, and funnel performance to highlight opportunities for optimisation.
• Provide teams with clear, actionable recommendations for improving HubSpot usage.
• Troubleshoot system issues and maintain high standards of data quality and compliance.
• Stay current with new HubSpot features and best practices, proactively introducing enhancements.

What We're Looking For

• Hands‑on experience working with HubSpot in a technical or automation‑focused role.
• Strong understanding of how HubSpot supports marketing activity and customer journeys.
• Ability to analyse data and turn performance insights into practical improvements.
• Confident communicator able to explain technical concepts to non‑technical stakeholders.
• Proactive mindset with a natural drive for optimisation and continuous improvement.

Nice to Have

• HubSpot certifications.
• Experience working with marketing or sales teams, ideally in a B2B environment.
• Understanding of reporting, attribution, and funnel performance analysis.

Why Join Us?

• Play a key role in shaping and evolving our entire HubSpot ecosystem.
• Work at the intersection of creativity and automation, influencing how teams operate.
• Collaborative and supportive team based in Newcastle upon Tyne.
• Opportunities to develop your skills as the platform - and the business - continues to grow.

Salesforce Product Owner - Inhouse

Mason Frank International ist ein auf Salesforce spezialisiertes Personalvermittlungsunternehmen. Unser Kunde sucht derzeit eine:n Inhouse Salesforce Product Owner in Luzern.

Deine Aufgaben
- Strategische Weiterentwicklung und Betrieb der CRM-Landschaft (Salesforce Marketing Cloud und Sales Cloud)
- Umsetzung des CRMs durch Anforderungsmanagement, Priorisierung und Projektsteuerung in Zusammenarbeit mit mehreren Fachabteilungen und der IT
- Optimierung von Geschäftsprozessen im Bereich Vertrieb und Marketing, inkl. Automatisierungen und Customer Journeys
- Fachliche Beratung bei technischen Integrationen und Schnittstellen-Management
- Sicherung der Datenqualität sowie Durchführung von Tests, Schulungen und Organisationsentwicklung

Dein Profil
- Hochschulabschluss in Wirtschaft, Informatik oder verwandten Fachrichtungen
- Kommunikationsstark, teamorientiert, sicheres Stakeholder-Management
- Analytische und strategische Denkweise
- Mehrjährige Erfahrung mit Salesforce Marketing Cloud und/oder Salesforce Sales Cloud

Hinweis: Wir freuen uns über Bewerbungen von Schweizer oder EU-Bürger:innen sowie von Personen mit gültiger Schweizer Arbeitsbewilligung.
Wenn du an dieser Position interessiert bist und mehr erfahren möchtest, melde dich gerne bei mir.

CRM Marketing Spezialist* (Hybrid), Bern

Ein Kunde von uns in Bern baut sein Marketingteam aus und sucht einen CRM Marketing Specialist.

Verantwortungsbereich:
- Planung, Erstellung und Optimierung von CRM-Kampagnen
- Durchführung von A/B-Tests sowie laufende Optimierung basierend auf Performance-Daten
- Ausarbeitung von Kundensegmenten und Loyalitätsprogrammen
- Erstellung von Promotion- und Landingpages, inklusive Textbearbeitung und CMS-Integration
- Betreuung von Schlüsselkundinnen und -kunden
- Erstellung und Verwaltung von Cross-Selling-Erlebnissen
- Kampagnenberichterstattung mit kommerzieller Analyse
- Aufbau und Optimierung automatisierter Kundenjourneys und personalisierter Kampagnen
- Enge Zusammenarbeit mit verschiedenen internen und externen Teams

Gewünschtes Profil:
- Erfahrung mit Customer Relation Management oder Marketing
- Gute Kenntnisse im Umgang mit CRM-Plattformen und verschiedenen Marketingkanälen (E-Mail, SMS, Push Benachrichtigungen)
- Gutes Verständnis von CRM-Strategien und -Praktiken
- Kombination aus kreativer Denkweise und technischem Verständnis für datengetriebene Marketingprozesse
- Sehr gute Arbeitsorganisation und Kundenorientierung
- Sicherer Umgang mit Datenanalysen und KPI-Auswertungen
- Hohe Kommunikationsfähigkeit und professionelle Kundeninteraktion
- Einwandfreie Deutschkenntnisse, weitere Sprachen von Vorteil
- Flexibilität bei Arbeitszeiten

Hinweis: Wir freuen uns über Bewerbungen von Schweizer oder EU-Bürger:innen sowie von Personen mit gültiger Schweizer Arbeitsbewilligung.
Wenn du an dieser Position interessiert bist und mehr erfahren möchtest, melde dich gerne bei mir.

Marketo Specialist - Remote - £400/Day (Outside IR35)
This innovative organisation is looking to strengthen its marketing automation capability by bringing in an experienced Marketo Specialist to elevate the performance and sophistication of its digital marketing operations. This role will focus on building high‑impact campaigns, optimising existing workflows, and enhancing automation processes across the marketing estate.

As a key member of the marketing team, you'll work hands‑on with advanced marketing automation tools-driving campaign effectiveness, improving data quality, and contributing to the long‑term marketing strategy. You'll have the opportunity to shape best practices, collaborate closely with CRM and data teams, and play a pivotal role in refining how marketing performance is measured and scaled.

Key Skills & Experience:

• Strong proficiency across marketing automation platforms, particularly Marketo
• Analytical mindset with the ability to track, measure, and improve campaign performance
• Skilled in creating targeted and engaging marketing content
• Experience with data management and CRM integration
• Excellent communication skills and a cooperative approach

Email - a.adesanya1@masonfrank.com

Job Description:

We are seeking a skilled professional who possesses:


- Strong experience in Marketo and marketing automation strategies
- Proficient analytical skills to interpret data and optimise campaigns
- Excellent communication abilities to convey complex ideas clearly
- A proactive approach to problem-solving and project management
- Adaptability in a busy, ever-evolving work environment



This is a unique opportunity for individuals who are passionate about marketing technology and looking to make a significant impact. The position offers flexible working arrangements, recognition of achievements, and the chance to contribute to impactful projects from anywhere.

If you meet the qualifications and are excited about leveraging your skills in a meaningful way, we invite you to apply for this position. Your expertise could shape the future of marketing automation.

We are seeking a highly skilled Technical Salesforce Marketing Consultant to lead the roll out, optimisation, and long‑term ownership of our marketing automation ecosystem. This is a hands‑on technical role suited to someone who thrives on building scalable systems, solving complex data challenges, and enabling marketing teams to deliver personalised, automated customer journeys.

You will be responsible for implementing a new marketing automation platform (Salesforce Marketing Cloud), integrating it across the business, and ensuring it becomes a core driver of customer engagement. This is a rare opportunity to take full ownership of an end‑to‑end automation function from day one.

Key Responsibilities

• 
  
  Lead the end‑to‑end implementation of a new Salesforce based marketing automation system.
• 
  
  Architect, build, and maintain automated customer journeys, lifecycle campaigns, and triggered communications.
• 
  
  Integrate marketing automation with Salesforce CRM, internal systems, and third‑party tools.
• 
  
  Own data flows, segmentation logic, and audience management, ensuring accuracy and compliance.
• 
  
  Develop and maintain technical documentation, data schemes, and automation frameworks.
• 
  
  Partner with marketing, sales, and customer service teams to translate business needs into technical solutions.
• 
  
  Monitor system performance, troubleshoot issues, and continuously optimise automation workflows.
• 
  
  Ensure compliance with GDPR and industry specific regulations relevant to the housing sector.
• 
  
  Provide training, support, and best‑practice guidance to internal teams.
• 
  
  Act as the technical authority for all marketing automation related decisions.

Required Skills & Experience

• 
  
  Proven experience implementing and managing Salesforce Marketing Cloud.
• 
  
  Strong understanding of Salesforce CRM, data models, and API integrations.
• 
  
  Hands on experience with:
  • 
    
    SQL for segmentation and data manipulation
  • 
    
    HTML/CSS for email template development
  • 
    
    Journey Builder / Automation Studio (or equivalents)
  • 
    
    Data extensions, contact models, and audience segmentation
• 
  
  Ability to design and deliver complex, multi step automated journeys.
• 
  
  Experience working with large data sets and ensuring data quality.
• 
  
  Strong problem solving skills and the ability to translate business requirements into technical solutions.
• 
  
  Excellent communication skills and the confidence to act as the technical lead for marketing automation.

Job Description




Role & Responsibilities

• Lead the end to end setup and management of Salesforce Marketing Cloud across multiple different business functions.
• Build and optimise customer journeys using Journey Builder, Automation Studio, Email Studio, Mobile Studio, and other SFMC modules.
• Deliver highly targeted, automated marketing campaigns that support customer engagement, retention, and conversion goals
• Develop personalised and dynamic content using AMPscript, HTML/CSS, and segmentation logic
• Monitor performance metrics, generate insights, and deliver recommendations for continuous improvement.
• Provide technical guidance on platform utilisation, best practices, governance, and optimisation opportunities.
• Ensure compliance with GDPR and data‑handling best practices.

Skills & Qualifications

• Proven experience working with Salesforce Marketing Cloud in a hands‑on technical capacity.
• Ability to oversee full end‑to‑end lifecycle from requirements gathering to deployment and analysis.
• Experience with AMPscript, SQL, HTML, and data manipulation within SFMC
• Comfortable working in a hybrid environment and delivering outputs independently.
• Salesforce certifications are desirable