Demand Generation Senior Manager

Full-Time | Remote option (US-based, Bay Area preferred)

We are seeking a highly experienced Demand Generation Senior Manager to lead and scale multi-channel marketing programs that drive qualified pipeline growth and support overall revenue objectives.

This role will be responsible for building and executing data-driven demand generation strategies, leveraging modern marketing technologies, automation platforms, and AI-driven workflows to improve targeting, personalization, efficiency, and conversion performance.

You will partner closely with Sales, Content, and Marketing leadership to design integrated campaigns that generate high-quality leads and accelerate opportunities through the funnel.

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Key Responsibilities

Demand Generation Strategy & Execution

• Develop and execute targeted demand generation programs aligned to revenue and growth objectives
• Define target industries, buyer personas, and audience segmentation strategies
• Build scalable marketing workflows incorporating AI/ML and generative AI for lead generation and personalization
• Execute multi-channel campaigns across:
  • Content syndication (whitepapers, case studies, webinars, ebooks)
  • Email marketing, drip campaigns, and nurture streams
  • SEO and SEM initiatives
  • Paid and organic social media
  • Events, webinars, and industry conferences
  • Account-Based Marketing (ABM) programs
• Align closely with Sales on MQL/SQL definitions and lead qualification processes
• Design and optimize lead scoring and nurturing models to improve funnel velocity

Campaign Management & Optimization

• Oversee end-to-end campaign execution, testing, and optimization
• Develop compelling messaging aligned to target audience needs and pain points
• Manage campaign budgets with a focus on ROI and efficient spend allocation
• Implement A/B testing and performance optimization strategies to improve conversion rates
• Ensure compliance with marketing and data privacy best practices

Performance Measurement & Reporting

• Define and track KPIs including lead volume, lead quality, conversion rates, CPL, and ROI
• Use marketing automation and analytics platforms to monitor campaign performance
• Deliver regular reporting and insights to Marketing and Sales leadership
• Translate data insights into actionable improvements for ongoing campaigns

Cross-Functional Collaboration

• Partner with Sales to ensure seamless lead handoff and pipeline alignment
• Work with Content teams to develop high-impact, conversion-focused assets
• Collaborate with Brand and Communications to ensure message consistency
• Communicate campaign strategy, performance, and insights across stakeholders

Technology & Tools

• Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Leverage CRM systems (e.g., Salesforce, Dynamics 365) for lead and pipeline management
• Stay current with AI/ML applications in marketing and demand generation
• Evaluate and recommend new tools to improve marketing effectiveness

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Qualifications

• Bachelor's degree in Marketing, Business, or related field preferred
• 8+ years of experience in demand generation or B2B marketing
• Proven success delivering multi-channel demand generation programs that drive measurable pipeline and revenue impact
• Strong understanding of modern marketing automation, CRM systems, and digital marketing best practices
• Highly analytical with ability to translate data into actionable insights
• Experience with campaign management, lead nurturing, and performance reporting tools
• Excellent written and verbal communication skills
• Strong project management and ability to manage multiple initiatives simultaneously
• Comfortable working in fast-paced, cross-functional, and global team environments
• Proactive, results-driven mindset with strong ownership of outcomes

We are seeking an experienced Salesforce Developer to enhance and maintain our Salesforce.com platform. This role is pivotal in optimising system performance and driving user engagement across various teams. You will have the opportunity to contribute to critical projects that impact our overall operational effectiveness in a fully remote setup.

* 3-5 years of OmniStudio Development experience
* Strong experience with PSS
* Stong understanding of the nuances between Vlocity's Managed Services and Core solutions
* Advanced OmniScript logic and DataRaptor optimization
* Ability to work collaboratively with stakeholders and lead junior developers

This is a remote position that offers a flexible working arrangement. Core benefits include professional development opportunities and a supportive work culture. Consider applying if you want to play a significant role in shaping our Salesforce initiatives.

Job Title: Salesforce Developer
Location: Irvine, CA (Hybrid - 2 days onsite per week)
Job Type: Full-Time

Company Description:

A well-established financial services organization is seeking a Salesforce Developer to join their growing technology team. The company has a strong reputation in its industry and is investing heavily in expanding its Salesforce capabilities.

This is an exciting opportunity to join a team that values collaboration, innovation, and continuous improvement. The organization offers a competitive compensation package including comprehensive medical, dental, and vision benefits, company-paid life insurance, retirement benefits with employer match, and additional employee programs.

The company is expanding its Salesforce footprint and looking for someone who wants to play a key role in building and enhancing the platform while partnering with business stakeholders to deliver impactful solutions.

Role Description:

The organization is seeking an experienced Salesforce Developer to join a fast-paced development team. In this role, you will help design, develop, configure, test, implement, and support Salesforce solutions, integrations, and applications.

This position will serve as a key technical contributor and will work closely with developers, business leaders, product owners, and end users. The ideal candidate will have the opportunity to help build Salesforce capabilities from the ground up, establish best practices, and contribute to the long-term technical strategy of the platform.

Responsibilities:

• Perform Salesforce configuration, customization, and development activities.
• Design, develop, test, and deploy solutions using Apex, Lightning Web Components (LWC), Flows, and Visualforce.
• Build and maintain integrations between Salesforce and internal/external applications using APIs and established integration patterns.
• Support platform stability, enhancements, troubleshooting, and production issue resolution.
• Assist with application planning, deployments, upgrades, and new Salesforce releases.
• Partner with stakeholders to gather requirements, recommend solutions, and translate business needs into scalable technical implementations.
• Lead technical design discussions and contribute to Salesforce architecture decisions.
• Develop and maintain technical documentation, coding standards, testing processes, and deployment procedures.
• Support ongoing improvements to Salesforce functionality, user experience, and system performance.

Qualifications:

• Bachelor's degree in Computer Science, Information Technology, Engineering, or equivalent professional experience.
• 4+ years of Salesforce Development experience including:
  • Apex development and triggers
  • Lightning Web Components (LWC)
  • Flows and automation
  • Visualforce
  • Lightning Component Framework
  • Reports and dashboards
  • Workflow rules and approval processes
• Salesforce Developer certification preferred.
• Strong understanding of Salesforce architecture, platform capabilities, and best practices.
• Experience designing and implementing Salesforce integrations using REST APIs and integration patterns.
• Strong problem-solving skills with excellent attention to detail and organization.
• Ability to work onsite in Irvine, CA two days per week.
• Experience with Git version control and Salesforce CLI preferred.
• Experience with JavaScript and Jest testing for LWC development preferred.
• Experience building AI-powered or conversational solutions using LLM technologies, including prompt design and tool/function calling.
• Broad software engineering experience with the ability to design scalable solutions.

MuleSoft Architect & Team Lead

Position Summary

The MuleSoft Architect & Team Lead will be responsible for designing, developing, maintaining, securing, and optimizing MuleSoft Anypoint Platform solutions across a complex integration environment. This role will focus on building scalable integrations between Salesforce and enterprise systems, supporting API-based connectivity, secure file transfers, and reliable data exchange processes.

This is a hands-on technical leadership role responsible for defining integration strategy, establishing best practices, supporting platform governance, and providing technical direction to MuleSoft engineers. The ideal candidate will have a strong background in MuleSoft architecture, Salesforce integrations, API management, and enterprise integration patterns.

Position Responsibilities

Responsibilities may include, but are not limited to:

• Lead and collaborate with distributed development teams, including offshore engineering resources and internal stakeholders
• Define integration architecture, technical standards, and long-term MuleSoft platform roadmap
• Design, develop, and support MuleSoft integrations utilizing APIs, sFTP, EDI, RPA, and other enterprise integration patterns
• Lead quality assurance efforts, lifecycle testing, deployment processes, and CI/CD implementation
• Manage MuleSoft Anypoint Platform administration, configuration, monitoring, and optimization
• Establish and maintain integration governance, security standards, and operational best practices
• Configure and support Salesforce integrations, including Connected Apps, OAuth settings, Named Credentials, and API configurations
• Manage security components including certificates, secrets, access controls, and environment configurations
• Oversee secure file transfer processes, including sFTP endpoints, user access, SSH keys, and folder-level permissions
• Implement and maintain automation, monitoring, error handling, retention, and archival processes
• Troubleshoot integration issues involving authentication, connectivity, performance, API limits, and data exchange failures
• Perform root cause analysis and implement solutions to improve reliability and scalability
• Develop and maintain technical documentation, architecture diagrams, runbooks, and integration standards
• Partner with business and technical stakeholders to deliver scalable integration solutions

Required Skills & Experience

• 4+ years of hands-on experience with MuleSoft Anypoint Platform administration and development
• Strong experience designing and supporting Salesforce integrations
• Experience with API design, security, authentication, and management
• Practical experience managing secure file transfers, including sFTP, SSH keys, and access controls
• Strong understanding of cloud networking concepts including VPCs, VPNs, routing, and firewall configurations
• Experience with Git, CI/CD pipelines, and modern deployment practices
• Experience with MuleSoft runtime operations, monitoring, and troubleshooting
• Knowledge of integration governance, documentation, and enterprise architecture best practices
• Strong problem-solving skills with the ability to diagnose complex technical issues
• Excellent communication skills with the ability to collaborate across technical and business teams

Preferred Skills & Experience

• MuleSoft Platform Architect or MuleSoft Administrator certification
• Salesforce Administrator or Platform App Builder certification
• Experience with Databricks, dbt, or modern data platforms
• Experience leading or mentoring MuleSoft engineering teams

Lead Salesforce Administrator / Business Systems Analyst

We are seeking a highly capable Lead Salesforce Administrator / Business Systems Analyst to take ownership of a growing Salesforce environment and drive both strategic and hands-on platform optimization. This role sits at the intersection of business analysis, system design, and user experience, with a strong emphasis on improving usability, scalability, and overall platform performance.

This individual will act as a key partner to business stakeholders, leading initiatives that enhance system functionality, streamline processes, and deliver a seamless, intuitive user experience.

Key Responsibilities


Partner with stakeholders to gather, analyze, and translate business requirements into scalable Salesforce solutions
Own end-to-end system optimization efforts, including workflow automation, process improvement, and operational enhancements
Serve as the primary liaison between business teams and technical resources, ensuring alignment on priorities and delivery
Oversee and coordinate User Acceptance Testing (UAT), including test planning, execution, and stakeholder validation
Collaborate with engineering and integration teams to support enhancements in a connected systems environment, ensuring data integrity and system efficiency
Drive ongoing platform enhancements through structured backlog management, prioritization, and delivery tracking
Facilitate regular stakeholder engagement, providing updates, gathering feedback, and aligning initiatives with broader business objectives
Provide guidance and mentorship to junior team members and contribute to best practices across the Salesforce function

Required Experience & Technical Skills

Proven experience leading Salesforce Administration efforts within a complex, evolving environment
Strong expertise in Salesforce Lightning Experience with a focus on UI/UX optimization
Hands-on experience with declarative tools including Flow, validation rules, and automation frameworks
Working knowledge of programmatic capabilities such as Apex, Visualforce, or Lightning Web Components is a plus
Experience supporting integrations and working within API-driven architectures
Strong reporting and analytics experience, with exposure to BI tools preferred

Ideal Candidate Profile

Hybrid skill set combining business analysis, system design, and hands-on Salesforce administration
Demonstrated ability to lead discovery sessions and manage cross-functional stakeholder relationships
Strong communication skills with the ability to translate business needs into technical solutions and vice versa
Proven track record of driving platform adoption, process improvement, and user experience enhancements
Experience operating in a lead or senior capacity, with the ability to influence direction and mentor others

This is an opportunity to take a leadership role in shaping the direction of a Salesforce platform, driving meaningful improvements in both system capability and user experience.

We are seeking a Sr. Salesforce Product Owner with a focus on Salesforce.com to enhance business processes and drive system implementation. This role is vital for understanding and translating business needs into effective solutions, ultimately ensuring our platforms support strategic objectives. You will collaborate with various stakeholders, enabling clear communication and aligned goals.

* Proven experience with Salesforce.com and its features
* Experience with at lead one of the following Salesforce Clouds: Sales, Service, Marketing
* Experience in gathering and defining business requirements
* Knowledge of Agile methodologies and project management principles
* Excellent communication skills for stakeholder engagement

This remote position offers a collaborative work environment that prioritizes flexibility and continuous improvement. If you are ready to make an impact through effective analysis and solutions in Salesforce.com, we would love to hear from you.

We are seeking a remote Product Manager with a focus on Salesforce.com to enhance business processes and drive system implementation. This role is vital for understanding and translating business needs into effective solutions, ultimately ensuring our platforms support strategic objectives. You will collaborate with various stakeholders, enabling clear communication and aligned goals.

* Proven experience with Salesforce.com and its features
* Strong ability to analyze data and provide actionable insights
* Experience in gathering and defining business requirements
* Knowledge of Agile methodologies and project management principles
* Excellent communication skills for stakeholder engagement

This remote position offers a collaborative work environment that prioritizes flexibility and continuous improvement. If you are ready to make an impact through effective analysis and solutions in Salesforce.com, we would love to hear from you.

Senior Salesforce Administrator / Business Systems Analyst

We are seeking a highly capable Salesforce Administrator / Business Systems Analyst to join a growing team and play a pivotal role in enhancing both the usability and functional performance of the Salesforce platform. This position sits at the intersection of business analysis, system optimization, and user experience design, supporting a moderately complex and evolving Salesforce environment.

This individual will serve as a strategic partner to business stakeholders, driving continuous improvement initiatives, optimizing workflows, and ensuring the platform delivers a seamless and intuitive end-user experience.

Key Responsibilities

• Lead end-to-end UI/UX optimization initiatives across Salesforce, with a focus on improving usability, adoption, and overall user satisfaction
• Conduct detailed discovery sessions with cross-functional stakeholders to gather, analyze, and document business requirements
• Translate business needs into scalable Salesforce solutions, acting as a liaison between business users and technical teams
• Own and enhance core system processes, including workflow automation, collections queues, and user-driven operational procedures
• Partner with engineering and integration teams to support enhancements within an API-driven ecosystem, ensuring data integrity and efficient system interoperability
• Drive and coordinate User Acceptance Testing (UAT), including test planning, execution oversight, and stakeholder alignment
• Facilitate regular stakeholder meetings, providing updates, gathering feedback, and aligning priorities with leadership
• Manage delivery workflows through tools such as ClickUp (or similar platforms), ensuring effective tracking, prioritization, and execution of system enhancements

System Environment

• Salesforce Sales Cloud (current), with planned expansion into Service Cloud
• Approximately 100 active users across the platform
• Moderately complex environment with ongoing transformation and enhancement initiatives

Required Experience & Technical Skills

• Proven experience as a Salesforce Administrator within a dynamic, multi-user environment
• Strong understanding of UI/UX best practices within Salesforce Lightning Experience
• Hands-on experience with declarative Salesforce tools (Flows, Process Builder, validation rules, etc.)
• Exposure to Visualforce and/or Lightning Web Components (LWC) is highly desirable
• Experience working within API-heavy ecosystems, supporting integrations and data flows
• Familiarity with reporting and analytics tools such as Power BI or similar platforms

Ideal Candidate Profile

• Hybrid background combining Business Systems Analysis and hands-on Salesforce Administration
• Demonstrated experience leading discovery sessions and managing stakeholder relationships across multiple business units
• Prior experience within financial services, leasing, or financing environments strongly preferred
• Strong communication skills with the ability to translate technical concepts into business language
• Experience mentoring junior team members or contributing to team leadership initiatives is a plus

This is an opportunity for a proactive and strategic Salesforce professional to make a meaningful impact by shaping both the user experience and system capabilities within a growing organization.