Job Title: Campaign Performance AnalystSalary: USD 130,000 Headquarters: California, United States Work Model: Onsite Work Location: IrvineCompany Overview: Join our team at Mason Frank International, a leading IT Recruitment Company specializing in niche roles within the financial sector. We're currently partnering with our client, a prominent End User in the Broker, Exchange, Intermediary, and Capital Market domain, to find a talented Campaign Performance Analyst to join their team in Irvine, California.
Role Overview: As a Campaign Performance Analyst, you'll play a crucial role in optimizing and analyzing marketing campaigns to drive business growth and enhance customer engagement. Leveraging your expertise in data analysis and campaign optimization, you'll collaborate with cross-functional teams to identify opportunities, implement strategies, and measure performance across various marketing channels.
Key Responsibilities:- Analyze campaign performance metrics and provide actionable insights to optimize marketing strategies and drive ROI.
- Develop and implement tracking mechanisms to monitor campaign effectiveness and identify areas for improvement.
- Collaborate with marketing teams to define key performance indicators (KPIs) and develop dashboards for reporting.
- Utilize advanced analytics techniques to uncover trends, patterns, and opportunities for campaign optimization.
- Conduct A/B testing and multivariate analysis to enhance campaign targeting, messaging, and creative elements.
- Work closely with stakeholders to understand business objectives and translate them into measurable marketing goals.
- Stay updated on industry trends and best practices in campaign management, analytics, and optimization.
- Provide recommendations for process improvements and automation to streamline campaign operations.
Required Skills:- Proficiency in data analysis tools such as SQL, Python, or R.
- Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
- Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
- Excellent communication skills with the ability to present findings and recommendations to stakeholders.
- Detail-oriented mindset with a focus on accuracy and precision in data analysis.
- Proven track record of optimizing marketing campaigns and driving measurable results.
- Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field.
Other Details: This is a fantastic opportunity to join a dynamic team at the forefront of the financial services industry. We offer a competitive salary of USD 130,000 along with comprehensive benefits and opportunities for professional growth.
To apply, please send your resume and cover letter to
j.kenney@masonfrank.com. Join us in shaping the future of marketing in the financial sector!
Mason Frank International is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
