Marketing Automation / Demand Generation Specialist

Role Overview

We are seeking an experienced Marketing Automation / Demand Generation Specialist for a flexible hybrid role focused on driving scalable, data-driven marketing programs.

In this position, you will partner closely with cross-functional teams to design and execute campaigns that improve lead quality, accelerate pipeline, and enhance overall marketing performance. This role offers the opportunity to make a meaningful impact while working in a collaborative, growth-oriented environment.

Key Skills

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  Strong proficiency with enterprise marketing automation tools.
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  Deep understanding of lead and demand generation best practices.
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  Ability to analyze campaign performance and continuously optimize results.
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  Clear, effective communication with a collaborative, problem-solving mindset.
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  Proven ability to manage projects and deliver initiatives on time.

Why Consider This Role

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  Hybrid work flexibility.
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  Comprehensive benefits package.
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  Inclusive, supportive team culture.
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  Opportunity to influence and scale modern marketing programs.
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  Qualified candidates who are passionate about marketing technology and performance-driven strategy are encouraged to apply.

Required Skills & Experience

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  8+ years of experience designing, planning, and executing large-scale marketing automation programs within a B2B environment.
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  Proven expertise across multiple enterprise-level marketing automation platforms, including advanced functionality, integrations, and optimization.
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  Strong understanding of the full customer lifecycle-from awareness through retention-and how automation supports each stage.
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  Highly analytical mindset with the ability to interpret performance data, identify trends, and translate insights into action.
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  Experience working with CRM systems and a solid grasp of automation-to-CRM integration best practices.
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  Excellent communication and presentation skills, with the ability to explain complex concepts to both technical and non-technical audiences.
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  Demonstrated success collaborating within fast-paced, cross-functional teams.
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  Strong project management skills with the ability to manage competing priorities and deadlines.

Preferred Qualifications

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  Experience supporting account-based marketing (ABM) strategies.
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  Familiarity with intent data and its application in campaign targeting and optimization.
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  Relevant marketing technology certifications.
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  Hands-on experience with experimentation, A/B testing, and conversion rate optimization (CRO).
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  Basic knowledge of HTML/CSS for email and landing page customization.