Business Product Owner - Salesforce

Business Product Owner - Salesforce

Overview
We are seeking a Business Product Owner to lead the strategy, prioritization, and value realization of a Salesforce CRM platform. This role serves as the primary business owner of CRM, responsible for ensuring the platform drives measurable outcomes across revenue enablement, operational efficiency, and user adoption.

You will act as the key decision-maker for prioritization and trade-offs, partnering closely with business stakeholders and technical teams to align CRM capabilities with strategic objectives and deliver tangible business impact.

Key Responsibilities

• Own CRM business outcomes, with accountability for value realization and measurable impact
• Define and execute a CRM product roadmap aligned to strategic business priorities
• Establish KPIs and success metrics; continuously monitor performance to guide decisions
• Manage and prioritize the product backlog based on ROI, business value, and alignment
• Make day-to-day prioritization and trade-off decisions across enhancements and initiatives
• Partner with delivery teams to support sprint planning, releases, and execution readiness
• Lead governance and prioritization forums to ensure transparency and consistency
• Act as the primary liaison between business stakeholders and technical teams
• Collaborate across business units and regions to align needs and drive cross-functional outcomes
• Identify opportunities to improve processes, increase efficiency, and maximize CRM ROI
• Ensure CRM supports end-to-end business processes across integrated systems (ERP, data, marketing tools)
• Evaluate cross-platform dependencies and impacts when making roadmap decisions
• Support a scalable, globally aligned CRM ecosystem with strong data integrity
• Partner with enablement teams to drive adoption, communication, and successful rollouts

Qualifications

• Bachelor's degree in Business, Technology, or related field
• 7+ years of experience in CRM, product ownership, or business operations
• Hands-on experience with Salesforce CRM
• Proven ability to manage backlogs and prioritize work tied to business outcomes
• Strong stakeholder management across both business and technical teams
• Experience working in cross-functional and global environments

Preferred Experience

• Experience in a product-led or business-driven governance model
• Familiarity with Agile methodologies and product delivery cycles
• Exposure to CRM integrations (ERP, data platforms, marketing automation)
• Background supporting sales, service, or customer experience teams
• Strong analytical and performance management capabilities

Work Environment

• Hybrid schedule: 3 days onsite, 2 days remote

Compensation & Benefits

• Base salary range: $102,900 - $137,637 (dependent on experience and location)
• Performance-based bonus eligibility
• Comprehensive benefits package including:
  • Medical, dental, and vision coverage
  • 401(k) with employer match
  • Paid time off and holidays
  • Disability coverage (short- and long-term)
  • Health savings options
  • Tuition reimbursement and professional development support
  • Onsite amenities and wellness offerings

This is an opportunity to take true ownership of a high-impact CRM product, influence strategy, and drive measurable business results in a collaborative, cross-functional environment.