Salesforce Marketing Analyst

About the role
A professional services organization is seeking a Salesforce Marketing Analyst to help drive firm-wide marketing objectives through the effective use of marketing technology, data integration, and analytics.

This role will work closely with senior marketing leadership and a centralized marketing team to maximize the use of Salesforce Account Engagement (Pardot), ZoomInfo, and related platforms across digital campaigns, webinars, podcasts, customer journey mapping, and ROI analysis.

By partnering with internal stakeholders and external vendors, the Marketing Analyst will leverage technology to support and enhance strategic marketing initiatives across the organization.

Responsibilities

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  Support the administration and optimization of Salesforce Account Engagement (Pardot) and ZoomInfo, including automation, lead management, personalization, integrations, and email marketing
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  Build and maintain multi-touch attribution models to measure the impact of marketing channels, create performance dashboards, analyze campaign results, and track customer journeys
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  Train and support marketing team members on Account Engagement best practices, including automation, data governance, campaign execution, and reporting
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  Collaborate cross-functionally with internal teams and external agencies to support marketing initiatives

Qualifications

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  2+ years of experience in marketing technology or digital marketing within a corporate environment
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  CRM experience required; familiarity with Salesforce Account Engagement (Pardot) and ZoomInfo strongly preferred
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  Experience with marketing analytics and reporting tools such as Tableau, Power BI, or Google Analytics is a plus
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  Understanding of email marketing best practices and personalization strategies
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  Strong analytical and problem-solving skills with the ability to translate data into actionable insights
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  Highly detail-oriented, adaptable, and responsive
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  Excellent time management, communication, and project management skills