Job Title: Salesforce Marketing Cloud Lead Developer
Location: London (Hybrid - 2 days per week in office)
Salary: £65,000 - £80,000 + Benefits
About the Role
Seeking an experienced Salesforce Marketing Cloud Lead Developer to take ownership of our Marketing Cloud ecosystem. This is a hands-on technical leadership role where you will manage and enhance Marketing Cloud Engagement and Marketing Cloud Personalization, driving the design and delivery of scalable, data-driven marketing solutions.
You will play a key role in shaping platform strategy, building robust integrations, and enabling personalised customer journeys across multiple channels.
Key Responsibilities
- Own the end-to-end platform management of Salesforce Marketing Cloud Engagement and Marketing Cloud Personalization
- Design, develop, and maintain scalable marketing solutions aligned with business requirements
- Build and optimise complex SQL queries for segmentation, data extensions, and automation workflows
- Develop and maintain integrations using APIs and third-party platforms
- Create dynamic, personalised content using AMPScript, Server-Side JavaScript (SSJS), and HTML
- Lead the implementation of customer journeys, automations, and triggered communications
- Ensure best practices in data management, governance, and platform performance
- Collaborate with cross-functional teams including Marketing, CRM, and Data teams
- Troubleshoot and resolve technical issues across the Marketing Cloud ecosystem
- Provide technical leadership, mentoring, and guidance to internal teams and stakeholders
Key Skills & Experience
- Proven experience as a Salesforce Marketing Cloud Developer or Lead Developer
- Strong hands-on expertise in Marketing Cloud Engagement (Email Studio, Journey Builder, Automation Studio)
- Experience with Marketing Cloud Personalization (Interaction Studio)
- Advanced SQL skills for data manipulation and segmentation
- Strong experience working with APIs, integrations, and data synchronisation
- Proficiency in AMPScript and SSJS
- Understanding of REST and SOAP APIs
- Experience with data models, ETL processes, and marketing automation best practices
- Strong problem-solving skills and attention to detail
- Excellent communication skills with the ability to engage both technical and non-technical stakeholders
Desirable Skills
- Salesforce certifications (e.g., Marketing Cloud Developer, Consultant)
- Experience with CRM systems and customer data platforms (CDPs)
- Knowledge of front-end technologies (HTML, CSS, JavaScript)
- Experience in agile delivery environments
Benefits
- Competitive salary (£65,000 - £80,000)
- Hybrid working model (2 days per week in London office)
- Generous holiday allowance
- Pension scheme
- Private healthcare
- Professional development and certification support
- Flexible working options
