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The Opportunity

Key Responsibilities

• Develop and champion a comprehensive marketing automation strategy aligned with overall business objectives, sales goals, and customer lifecycle stages.
• Identify opportunities to leverage marketing automation for lead generation, lead nurturing, customer acquisition, retention, cross-selling, and upsell initiatives.
• Design complex multi-channel customer journeys and workflows that optimize conversion rates and enhance the customer experience.
• Conduct thorough market research and competitive analysis to identify technology trends and business best practices in marketing automation.
• Work closely with sales, product, and client success teams to ensure seamless integration of marketing automation programs with other business functions.

• Lead the design and architecture of scalable and robust marketing automation programs, including email campaigns, landing pages, forms, workflows, segmentation, and personalization.
• Oversee the technical implementation and configuration of marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua) to ensure best performance and data integrity.
• Establish and maintain data synchronization processes between the marketing automation platform and CRM (e.g., Salesforce), CMS, and other related platforms to ensure a unified view of customer interactions and journeys.
• Develop A/B testing strategies and frameworks to continuously optimize campaign performance and enhance user experience.
• Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) across all marketing automation activities.

• Define key performance indicators (KPIs) and metrics for all marketing automation programs.
• Develop and present regular reports and dashboards on program performance, providing actionable insights and recommendations for optimization.
• Conduct in-depth analysis of campaign data to identify trends, opportunities, and areas for improvement.
• Proactively identify and troubleshoot issues related to data, platform functionality, and campaign execution.

• Act as a subject matter expert in marketing automation, providing guidance and training to junior team members and cross-functional teams.
• Stay abreast of emerging technologies and industry best practices in marketing automation and related fields.
• Contribute to the development of marketing automation best practices and playbooks for the organization.

Required Skills & Experience

• 8+ years of experience in designing, planning, and strategically executing marketing automation programs, preferably within a professional services or B2B technology company.
• Proven expertise with at least two major marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua), including advanced features and integrations.
• Deep understanding of the entire customer lifecycle, from awareness to advocacy, and how marketing automation can support each stage.
• Strong analytical skills with the ability to interpret data, identify trends, and derive actionable insights.
• Experience with CRM systems (e.g., Salesforce) and a solid understanding of CRM integration best practices.
• Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex concepts to both technical and non-technical audiences.
• Demonstrated ability to work collaboratively in a fast-paced, dynamic environment.
• Strong project management skills with the ability to manage multiple priorities and deadlines effectively.

Preferred Qualifications

• Experience with account-based marketing (ABM) strategies and their integration with marketing automation.
• Familiarity with intent data platforms and their application in marketing automation.
• Certifications in relevant marketing automation platforms.
• Experience with A/B testing and conversion rate optimization (CRO) tools.
• Understanding of HTML/CSS for email and landing page customization.

Marketing Automation Consultant

What You'll Do

• Facilitate initial technical discussions to understand client objectives and translate them into clear documentation.
• Work alongside internal and client‑side teams to outline solution approaches that follow platform‑specific best practice.
• Convert high‑level plans into structured technical documents that developers or technical teams can follow.
• Coordinate the rollout of new systems or enhancements, supporting data transfers and guiding users through new features and processes.
• Explore both established and emerging tools to enhance delivery quality and broaden service capabilities.

Skills & Experience Needed

• Strong familiarity with the Salesforce ecosystem in products like Pardot/MCAE, Marketing Cloud Engagement, and Data Cloud; relevant certifications are highly beneficial.
• Experience working with tools that support lead capture, qualification, analytics, or reporting.
• Ability to oversee full solution lifecycles, from early discovery through to go‑live and user enablement.
• Solid project coordination capabilities, including handling timelines, risks, and stakeholder communication.
• Background in consulting or client‑facing technical work, with an interest in improving how organisations use their marketing technologies.

• Vendors/OS: Palo Alto Networks (PAN-OS & Panorama), Cisco (IOS), Meraki, SonicWall (SonicOS, NSM), Ruckus
• Protocols: BGP, STP, LACP, 802.1X (EAP), IPsec/SSL VPN, QoS, DNS/DHCP, NAT, IPv6, LACP/EtherChannel, MC-LAGG/vPC
• Security Features: Malware Prevention, Anti-Spyware, Antivirus, Vulnerability Protection, File Blocking, Data Filtering, DNS Security, DoS/DDoS Protection, Zone Protection, Micro-Segmentation/ACLs, Zero-Trust Networking (ZTNA)

• Network Implementation: Configure and deploy LANs, WANs, and wireless networks, including switches, firewalls, access points, and supporting hardware/software.
• Wireless & Wired Network Management: Oversee the lifecycle of Cisco switching and Meraki wireless infrastructure, including deployment, configuration, tuning, and capacity planning.
• Troubleshooting & Performance: Serve as a senior escalation point for all network-related issues. Perform advanced troubleshooting and root cause analysis (RCA) to ensure availability and performance.
• Firewall & Network Security: Manage and maintain Palo Alto Networks NGFWs and Panorama. Develop and implement robust security policies, NAT rules, and threat prevention strategies.
• Documentation & Collaboration: Maintain comprehensive network documentation and collaborate cross-functionally to deliver projects and resolve issues effectively.

• Extensive hands-on experience with Cisco IOS and Meraki switches and access points.
• Deep experience designing, deploying, and operating Meraki MR wireless solutions, including Dashboard administration, RF optimization, and 802.1X authentication.
• Mastery of core network concepts: VLANs, trunking, STP, inter-VLAN routing, LACP/EtherChannel, MC-LAGG/vPC, DHCP Snooping, BPDU Guard.
• 7-10+ years of experience configuring and troubleshooting enterprise wired and wireless networks.

• Proven ability to diagnose complex network issues using tools such as Wireshark/TCPDump, ping, and traceroute.
• Strong preference for candidates with CCNP- or CCIE-level wireless troubleshooting expertise.
• Demonstrated ability to troubleshoot NGFW policy and feature set issues (e.g., URL Filtering, DNS Security, Threat Prevention, Data Filtering, App-ID, User-ID).

• Exceptional written and verbal communication skills.
• Ability to clearly articulate complex technical concepts to both technical stakeholders and non-technical audiences.

• Proven experience managing, configuring, and troubleshooting Palo Alto NGFWs and Panorama.
• Strong knowledge of HA, templates, device groups, and best-practice implementation of full NGFW feature sets.
• 3-5+ years of experience configuring and operating Palo Alto Networks NGFWs.

• Certifications: Cisco Certified Network Professional (CCNP), Palo Alto Networks Certified Network Security Engineer (PCNSE)
• Additional Technical Experience:
  • Familiarity with SonicWall firewalls and/or Ruckus wireless systems.
  • Strong understanding of BGP, route maps, and redistribution profiles.
  • Experience with Palo Alto's Advanced Routing Engine (ARE) and multi-virtual router topologies.
  • Hands-on experience with 802.1X, RADIUS, PKI, DNS, and related technologies.
  • Experience with network automation tools such as Ansible, Terraform, Jinja2, and PAN XAPI.

Salesforce Solution Architect

• Engage directly with business stakeholders to understand requirements and operational needs.
• Translate stakeholder input into clear solution designs, data models, and platform workflows.
• Take hands-on ownership of Salesforce development, administration, customisation, and integrations.
• Design and deliver scalable solutions that balance immediate business needs with long-term platform health.
• Own solutions end-to-end, from requirement gathering through design, build, and rollout.
• Ensure solutions follow best practices around governance, security, and data quality.
• Collaborate with cross-functional teams to deliver practical, production-ready outcomes.

• Strong hands-on experience with Salesforce, including configuration, custom development, and integrations.
• Proven ability to gather requirements and translate them into delivered solutions.
• Background in consulting or delivery-focused roles (Senior Consultant / Manager level preferred).
• Ability to design and implement solutions independently.
• Solid understanding of platform governance, security, and data modelling.
• Excellent communication skills to simplify complex topics for different audiences.
• Salesforce certifications are highly advantageous.