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Responsibilities

• Design and optimize automated customer journeys and targeted campaigns across various CRM channels, including email, push notifications, SMS, and more, to enhance customer conversion, retention, and lifetime value.
• Collaborate closely with a senior marketing leader to develop a messaging strategy that boosts customer activation, engagement, and retention through a mix of triggered, targeted, and promotional campaigns.
• Innovate messaging approaches for activation programs aimed at engaging paid leads.
• Analyze customer cohort data to identify trends, understand customer behavior, and develop strategies for continuous improvement.
• Foster strong cross-functional collaboration with product and engineering teams to align on project goals.
• Lead the execution of email and mobile marketing initiatives in partnership with the brand team to create high-quality content.
• Work with business intelligence teams to define key performance metrics for lifecycle programs and iterate on strategies for improvement.

Skills & Qualifications

• Over 5 years of experience in lifecycle marketing.
• Demonstrated expertise in creating end-to-end email campaigns with a solid understanding of best practices in email and mobile marketing (including push notifications, in-app messages, and SMS).
• Proven experience in building multi-channel customer journeys using Salesforce Marketing Cloud.
• Skilled in conducting A/B testing and translating results into actionable insights for stakeholders.
• Experience in healthcare marketing is highly desirable.
• Strong attention to detail with a focus on enhancing the user experience.
• Excellent communication and organizational skills.