Job Title: Salesforce Marketing Cloud Consultant
Location: Remote in CO, OR, CA and TX
Job Type: Full time
Job Description:
We are seeking a
Salesforce Marketing Cloud Consultant to join our team and help businesses optimize their digital marketing strategies. This role requires expertise in
Salesforce Marketing Cloud (SFMC), with a strong background in consulting and implementation. The ideal candidate will have hands-on experience designing, developing, and deploying marketing automation solutions to drive customer engagement and business growth.
Key Responsibilities:
- Work closely with clients to understand their marketing automation needs and provide strategic guidance on Salesforce Marketing Cloud solutions.
- Design, implement, and optimize Marketing Cloud solutions including Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Advertising Studio.
- Develop and execute personalized marketing campaigns using AMPscript, SQL, and APIs.
- Configure and manage data extensions, segmentation, and audience targeting for personalized customer engagement.
- Integrate Marketing Cloud with Salesforce CRM and other third-party applications.
- Conduct training sessions and provide ongoing support to clients on SFMC best practices.
- Collaborate with stakeholders to measure campaign performance and optimize marketing automation workflows.
Qualifications & Requirements:
- Salesforce Marketing Cloud Certification (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant, or similar).
- 3+ years of experience in Salesforce Marketing Cloud, with hands-on expertise in campaign management, automation, and personalization.
- 2+ years of consulting experience, working with clients to deliver scalable marketing automation solutions.
- Strong understanding of AMPscript, SQL, HTML/CSS, and JavaScript for email and web personalization.
- Experience integrating Salesforce Marketing Cloud with Salesforce CRM and external systems via APIs and connectors.
- Ability to analyze campaign performance and provide actionable insights.
- Excellent communication and stakeholder management skills.
Nice-to-Have Skills:
- Experience with Customer Data Platform (CDP) and Datorama.
- Knowledge of AI-powered marketing automation and personalization strategies.
- Understanding of GDPR, CAN-SPAM, and other data privacy regulations.