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CRM Manager

England, London

  • £40,000 to £55,000 GBP
  • Marketing Automation Stelle
  • Seniority: Mid-level

Jobbeschreibung



CRM Manager (Salesforce Marketing Cloud) - London - Hybrid


Sector: Purpose‑Driven Organisation with a Strong Mission


About the Organisation

We are a long‑established, values‑led organisation with a strong mission and a meaningful social purpose. Our group operates several well‑known consumer brands and is entering a new phase of growth, with increasing demand for highly personalised, data‑driven engagement. As we expand, we are investing heavily in CRM, automation, and customer experience to better serve the people who rely on us.

About the Role

We're looking for an experienced CRM Manager specialising in Salesforce Marketing Cloud to join our growing marketing and customer experience function.

In this role, you'll be the in‑house expert responsible for planning, building, optimising, and reporting on all CRM and marketing automation activity. You'll work across multiple brands and collaborate closely with Marketing, Enquiries, and Operations to deliver seamless journeys, personalised campaigns, and measurable performance improvements.

This is a hands‑on role suited to someone who blends technical CRM expertise with strategic thinking and data‑driven decision‑making.

Key Responsibilities

Platform Ownership & CRM Execution
  • Take full responsibility for how the organisation uses Salesforce Marketing Cloud across its brand portfolio, ensuring the platform is configured, maintained, and continually improved. Construct multi‑step communication flows-across email, SMS, and app‑based channels-using Marketing Cloud's automation and journey‑building tools. Experiment with variations in content, timing, and targeting to refine performance over time.


Audience Structure & Data Stewardship
  • Shape how customer data is organised by defining segmentation rules, audience groupings, and contact structures to support personalised outreach. Oversee data hygiene processes, ensure compliance with data‑privacy standards, and maintain correct handling of permissions and opt‑outs. Investigate and remedy inconsistencies in data feeds or connections between systems (e.g., tracking systems, websites, CRM).


Insight, Reporting & Measurement
  • Produce and maintain dashboards showing engagement, conversion patterns, retention metrics, and other CRM‑led performance indicators. Translate CRM activity into insights that help commercial and marketing teams make informed decisions. Review ongoing campaign trends and propose continual improvements.


Candidate Requirements

Experience & Technical Background
  • A minimum of 3 years working directly with Salesforce Marketing Cloud, with hands‑on ownership of builds and campaigns. Practical familiarity with core Marketing Cloud modules such as automation features, messaging tools, advertising connections, and analytics interfaces. Experience connecting Marketing Cloud to other digital systems (for example: CRMs, content platforms, call‑tracking tools, or similar environments).


Data Knowledge & Compliance
  • Strong understanding of how to manage customer data responsibly, including segmentation logic, consent handling, and GDPR‑aligned processes. Comfortable reviewing, cleaning, and validating datasets using spreadsheet tools or analytics platforms.


Communication & Collaboration
  • Able to explain technical CRM setups to colleagues without technical backgrounds. Confident working across multiple teams to gather requirements, clarify workflows, and support operational delivery.


If you would like to know more, feel free to reach out via the contact information below:


Email:
a.adesanya1@masonfrank.com

Salesforce Marketing Strategist

USA, California, Irvine

  • $115,000 to $135,000 USD
  • Marketing Automation Stelle
  • Fähigkeiten: Salesforce
  • Seniority: Senior

Jobbeschreibung

Marketing Strategist



Confidential Mortgage Lender - Irvine, CA (Hybrid)
Full-Time

Marketing Strategist



Location: Hybrid - Irvine, CA
Employment Type: Full-Time

Company Overview



We are an established, nationally operating mortgage lender offering a broad range of residential lending products, including both forward and reverse mortgage solutions. The organization operates within a highly regulated environment and emphasizes operational excellence, long-term growth, and internal career development.

Our teams value collaboration, accountability, and continuous improvement, working cross-functionally to deliver compliant, scalable marketing and customer acquisition strategies.

Role Overview



We are seeking a Marketing Strategist to lead and evolve our digital marketing efforts across SEO, Online Reputation Management (ORM), and marketing automation, with Salesforce CRM serving as the core platform.

This role is ideal for a strategic, hands-on marketer who performs well in structured, enterprise environments while maintaining an ownership mindset. You will identify opportunities, modernize processes, and drive performance while ensuring alignment with regulatory, brand, and operational requirements.

You will be responsible for setting strategy, managing execution, and leading internal resources and external partners to deliver measurable, sustainable results.

Key Responsibilities



Strategy & Leadership



  • Own the strategic roadmap for SEO, ORM, and marketing automation initiatives


  • Identify opportunities to improve performance, efficiency, and scalability


  • Translate business goals into clear priorities, KPIs, and execution plans


  • Lead, mentor, and manage internal team members and external partners


SEO Strategy



  • Develop and oversee enterprise-level SEO strategy, including technical, on-page, off-page, and content initiatives


  • Conduct keyword and competitive research aligned with borrower intent


  • Improve organic visibility through site optimization, content strategy, and governance


  • Monitor search algorithm changes and industry trends; recommend data-driven optimizations


  • Own SEO reporting, insights, and continuous improvement


Online Reputation Management (ORM)



  • Lead ORM strategy to protect and strengthen brand credibility at scale


  • Establish structured monitoring, response, and review-generation processes


  • Ensure ORM initiatives align with compliance, governance, and brand standards


  • Address reputational risks through ethical, sustainable visibility strategies


Marketing Automation & Salesforce CRM



  • Serve as the marketing owner of marketing automation platforms and processes


  • Ensure data integrity, reporting accuracy, and lifecycle visibility within Salesforce


  • Design, build, and optimize automation workflows integrated with CRM


  • Evaluate, select, and manage marketing automation tools as business needs evolve


  • Create scalable frameworks for segmentation, nurturing, and performance tracking


Mortgage Industry & Compliance



  • Apply working knowledge of mortgage products, borrower journeys, and regulations


  • Ensure all marketing strategy and execution meets regulatory and compliance standards


  • Balance innovation with risk management and operational discipline

Required Qualifications



  • 5+ years of experience in digital marketing strategy


  • Proven expertise in SEO, ORM, and marketing automation


  • Strong hands-on experience with Salesforce CRM


  • Experience integrating marketing automation platforms with Salesforce


  • Mortgage or financial services industry experience (required)


  • Experience managing internal team members and/or external partners


  • Analytical, structured, and metrics-driven mindset


  • Comfortable operating in regulated, enterprise environments

Compensation & Benefits



  • Salary Range: $110,000 - $135,000 annually


  • Comprehensive benefits package, including:


    • Accrued vacation based on tenure


    • Paid sick time


    • Paid holidays plus a floating personal or cultural day


    • Multiple medical plan options (PPO and HDHP)


    • Dental and vision coverage


    • Company-paid life insurance


    • 401(k) with employer match


    • Optional benefits (FSA, pet insurance, additional life coverage)


    • Legal assistance programs


    • Employee lending benefits

Senior Marketing Automation Strategist | $140,000+ | Remote

USA, California, San Francisco

  • $140,000 to $160,000 USD
  • Marketing Automation Stelle
  • Fähigkeiten: Hubspot, Marketo, Salesforce Marketing Cloud, Pardot
  • Seniority: Mid-level

Jobbeschreibung



The Opportunity



We are seeking a highly experienced and strategic Senior Marketing Automation Strategist to join a growing marketing team. This critical role will be responsible for the end-to-end design, planning, strategic advising, and execution of marketing automation programs-significantly contributing to lead generation, nurturing, and customer engagement initiatives for customers, prospects, and internal teams.

The ideal candidate will have a proven track record of leveraging marketing automation platforms to drive measurable business results within a high-energy professional services or B2B tech environment.

Key Responsibilities



Strategy & Vision (40%)
  • Develop and champion a comprehensive marketing automation strategy aligned with overall business objectives, sales goals, and customer lifecycle stages.
  • Identify opportunities to leverage marketing automation for lead generation, lead nurturing, customer acquisition, retention, cross-selling, and upsell initiatives.
  • Design complex multi-channel customer journeys and workflows that optimize conversion rates and enhance the customer experience.
  • Conduct thorough market research and competitive analysis to identify technology trends and business best practices in marketing automation.
  • Work closely with sales, product, and client success teams to ensure seamless integration of marketing automation programs with other business functions.


Program Design & Implementation (30%)
  • Lead the design and architecture of scalable and robust marketing automation programs, including email campaigns, landing pages, forms, workflows, segmentation, and personalization.
  • Oversee the technical implementation and configuration of marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua) to ensure best performance and data integrity.
  • Establish and maintain data synchronization processes between the marketing automation platform and CRM (e.g., Salesforce), CMS, and other related platforms to ensure a unified view of customer interactions and journeys.
  • Develop A/B testing strategies and frameworks to continuously optimize campaign performance and enhance user experience.
  • Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) across all marketing automation activities.


Performance Measurement & Optimization (20%)
  • Define key performance indicators (KPIs) and metrics for all marketing automation programs.
  • Develop and present regular reports and dashboards on program performance, providing actionable insights and recommendations for optimization.
  • Conduct in-depth analysis of campaign data to identify trends, opportunities, and areas for improvement.
  • Proactively identify and troubleshoot issues related to data, platform functionality, and campaign execution.


Leadership & Mentorship (10%)
  • Act as a subject matter expert in marketing automation, providing guidance and training to junior team members and cross-functional teams.
  • Stay abreast of emerging technologies and industry best practices in marketing automation and related fields.
  • Contribute to the development of marketing automation best practices and playbooks for the organization.

Required Skills & Experience

  • 8+ years of experience in designing, planning, and strategically executing marketing automation programs, preferably within a professional services or B2B technology company.
  • Proven expertise with at least two major marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua), including advanced features and integrations.
  • Deep understanding of the entire customer lifecycle, from awareness to advocacy, and how marketing automation can support each stage.
  • Strong analytical skills with the ability to interpret data, identify trends, and derive actionable insights.
  • Experience with CRM systems (e.g., Salesforce) and a solid understanding of CRM integration best practices.
  • Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex concepts to both technical and non-technical audiences.
  • Demonstrated ability to work collaboratively in a fast-paced, dynamic environment.
  • Strong project management skills with the ability to manage multiple priorities and deadlines effectively.

Preferred Qualifications

  • Experience with account-based marketing (ABM) strategies and their integration with marketing automation.
  • Familiarity with intent data platforms and their application in marketing automation.
  • Certifications in relevant marketing automation platforms.
  • Experience with A/B testing and conversion rate optimization (CRO) tools.
  • Understanding of HTML/CSS for email and landing page customization.


Marketing Automation Specialist - 6m - FTC

England, London, City of London

  • £35,000 to £45,000 GBP
  • Marketing Automation Stelle
  • Fähigkeiten: Salesforce Marketing Cloud
  • Seniority: Mid-level

Jobbeschreibung



Marketing Automation Specialist - 6 month Fixed Term Contract



Join a leading organisation in their industry as a Marketing Automation Specialist! This role involves crafting and executing automated CRM email marketing campaigns using Salesforce Marketing Cloud. Collaborate closely with a Marketing Automation Manager to enhance campaign performance and build digital assets such as landing pages and forms.



Key Responsibilities:

  • Develop and execute automated email campaigns within a B2C framework using platforms like Salesforce Marketing Cloud
  • Working with CRM and Digital teams across Regions and countries
  • Build and optimise digital assets such as landing pages, forms, and email templates.
  • Utilise Salesforce to support campaign tracking and data management.




Key Skills & Experience:
  • Proven experience using Salesforce Marketing Cloud within a professional setting.
  • Strong proficiency in executing automated CRM campaigns
  • Hands-on experience with tracking/analysing campaign performance data in Salesforce
  • Skilled in creating and managing digital marketing assets.




About the Company:

This organisation is a leader in its field, known for valuing and investing in its marketing team. With the recent addition of a Marketing Automation Manager, this is an exciting time to join their journey and make a significant impact as part of their growing centre of excellence.



How to Apply:

If this opportunity aligns with your skills and career aspirations, we'd love to hear from you!
  • Email: a.adesanya1@masonfrank.com
  • Telephone: 020 3148 4636




Submit your CV today or reach out via email or phone to learn more about this role.

CRM Marketing Spezialist*

Switzerland, Bern

  • CHF 95,000 to CHF 105,000 CHF
  • Marketing Automation Stelle
  • Fähigkeiten: Campaign Analysis, CRM, Marketing Automation
  • Seniority: Mid-level

Jobbeschreibung



CRM Marketing Spezialist* (Hybrid), Bern

Ein Kunde von uns in Bern baut sein Marketingteam aus und sucht einen CRM Marketing Specialist.

Verantwortungsbereich:
- Planung, Erstellung und Optimierung von CRM-Kampagnen
- Durchführung von A/B-Tests sowie laufende Optimierung basierend auf Performance-Daten
- Ausarbeitung von Kundensegmenten und Loyalitätsprogrammen
- Erstellung von Promotion- und Landingpages, inklusive Textbearbeitung und CMS-Integration
- Betreuung von Schlüsselkundinnen und -kunden
- Erstellung und Verwaltung von Cross-Selling-Erlebnissen
- Kampagnenberichterstattung mit kommerzieller Analyse
- Aufbau und Optimierung automatisierter Kundenjourneys und personalisierter Kampagnen
- Enge Zusammenarbeit mit verschiedenen internen und externen Teams

Gewünschtes Profil:
- Erfahrung mit Customer Relation Management oder Marketing
- Gute Kenntnisse im Umgang mit CRM-Plattformen und verschiedenen Marketingkanälen (E-Mail, SMS, Push Benachrichtigungen)
- Gutes Verständnis von CRM-Strategien und -Praktiken
- Kombination aus kreativer Denkweise und technischem Verständnis für datengetriebene Marketingprozesse
- Sehr gute Arbeitsorganisation und Kundenorientierung
- Sicherer Umgang mit Datenanalysen und KPI-Auswertungen
- Hohe Kommunikationsfähigkeit und professionelle Kundeninteraktion
- Einwandfreie Deutschkenntnisse, weitere Sprachen von Vorteil
- Flexibilität bei Arbeitszeiten

Hinweis: Wir freuen uns über Bewerbungen von Schweizer oder EU-Bürger:innen sowie von Personen mit gültiger Schweizer Arbeitsbewilligung.
Wenn du an dieser Position interessiert bist und mehr erfahren möchtest, melde dich gerne bei mir.

Marketing Automation Solutions Consultant (Pardot/MCAE)

England, London

  • £45,000 to £60,000 GBP
  • Marketing Automation Stelle
  • Fähigkeiten: Pardot, Marketing Automation, MQLs, SQLs, Lead Nurture, Data Cloud
  • Seniority: Mid-level

Jobbeschreibung



Marketing Automation Consultant



I'm supporting a business that is looking for a Marketing Automation Consultant who can take charge of delivering technical solutions and act as a key partner to their clients. The position involves running early‑stage scoping conversations, mapping out what customers need, and guiding how marketing technology is set up and used.

You'll play an important role in helping clients get real value from their platforms, ensuring smooth implementation and contributing to ongoing improvements across their marketing systems. If you enjoy working at the intersection of technology and customer engagement, this could be a strong next step.

What You'll Do

  • Facilitate initial technical discussions to understand client objectives and translate them into clear documentation.
  • Work alongside internal and client‑side teams to outline solution approaches that follow platform‑specific best practice.
  • Convert high‑level plans into structured technical documents that developers or technical teams can follow.
  • Coordinate the rollout of new systems or enhancements, supporting data transfers and guiding users through new features and processes.
  • Explore both established and emerging tools to enhance delivery quality and broaden service capabilities.

Skills & Experience Needed

  • Strong familiarity with the Salesforce ecosystem in products like Pardot/MCAE, Marketing Cloud Engagement, and Data Cloud; relevant certifications are highly beneficial.
  • Experience working with tools that support lead capture, qualification, analytics, or reporting.
  • Ability to oversee full solution lifecycles, from early discovery through to go‑live and user enablement.
  • Solid project coordination capabilities, including handling timelines, risks, and stakeholder communication.
  • Background in consulting or client‑facing technical work, with an interest in improving how organisations use their marketing technologies.


If you're looking for a position that blends platform expertise with client partnership and solution ownership, we encourage you to get in touch.




Email - a.adesanya1@masonfrank.com

Neu

Senior Marketing Technology Functional Consultant

England, London, City of London

  • £60,000 to £70,000 GBP
  • Marketing Automation Stelle
  • Fähigkeiten: Marketing Automation, Marketing Technology, HubSpot, Pardot, Marketo
  • Seniority: Senior

Jobbeschreibung





Senior Marketing Technology Functional Consultant



This organisation is a growing digital consultancy specialising in helping clients optimise and modernise their marketing technology capabilities. They partner with medium-large enterprises to design, implement, and evolve complex MarTech ecosystems that drive measurable customer impact.



In this role, you'll lead client-facing discovery, shape solution designs, and oversee end‑to‑end delivery across key MarTech platforms. You'll work closely with senior stakeholders to understand business needs, translate them into scalable technical solutions, and guide clients through successful adoption of new processes and technologies.



Key Skills & Experience:
  • Strong hands-on expertise with major Marketing Automation or CRM platforms (HubSpot, Marketo, Salesforce, etc.)
  • Proven experience delivering MarTech solutions from discovery through to deployment
  • Strong client-facing communication, with the ability to simplify complex technical concepts
  • Solid project planning, risk management, and delivery governance skills
  • Background in consultancy, agency, or digital transformation environments




The consultancy primarily delivers transformation programmes, including system implementations, complex migrations, integrations, and broader MarTech modernisation projects.



To apply or find out more, please reach out to a.adesanya1@masonfrank.com.




Marketing Automation Specilaitst

England, London

  • £30,000 to £45,000 GBP
  • Marketing Automation Stelle
  • Fähigkeiten: HubSpot, Marketing Automation
  • Seniority: Mid-level

Jobbeschreibung



Marketing automation Specialist - HubSpot



Are you someone who loves turning complex processes into seamless automated journeys? We're looking for a HubSpot Automation Specialist to take ownership of our HubSpot platform and elevate how we deliver marketing, sales, and customer experience operations.

This is the ideal role for someone who blends technical expertise with creative thinking - someone who not only understands how HubSpot functions, but who enjoys crafting solutions that make the entire organisation more efficient and effective.

The Role



As our HubSpot Automation Specialist, you'll be the go‑to expert responsible for the operational management, development, and continuous optimisation of our HubSpot environment.

Working closely with marketing, sales, IT, and wider teams, you will ensure the system is configured correctly, used intelligently, and consistently improved through data‑driven insight.

This role suits someone who enjoys problem‑solving, building smart automations, and refining user journeys to support business growth.

Key Responsibilities

  • Manage day‑to‑day HubSpot operations, including workflows, automations, CRM customisation, integrations, and data structure.
  • Design, build, and refine automated journeys across marketing, sales, and customer engagement.
  • Ensure the platform supports both solid technical foundations and creative campaign execution.
  • Monitor workflow, campaign, and funnel performance to highlight opportunities for optimisation.
  • Provide teams with clear, actionable recommendations for improving HubSpot usage.
  • Troubleshoot system issues and maintain high standards of data quality and compliance.
  • Stay current with new HubSpot features and best practices, proactively introducing enhancements.

What We're Looking For

  • Hands‑on experience working with HubSpot in a technical or automation‑focused role.
  • Strong understanding of how HubSpot supports marketing activity and customer journeys.
  • Ability to analyse data and turn performance insights into practical improvements.
  • Confident communicator able to explain technical concepts to non‑technical stakeholders.
  • Proactive mindset with a natural drive for optimisation and continuous improvement.

Nice to Have

  • HubSpot certifications.
  • Experience working with marketing or sales teams, ideally in a B2B environment.
  • Understanding of reporting, attribution, and funnel performance analysis.


Why Join Us?

  • Play a key role in shaping and evolving our entire HubSpot ecosystem.
  • Work at the intersection of creativity and automation, influencing how teams operate.
  • Collaborative and supportive team based in Newcastle upon Tyne.
  • Opportunities to develop your skills as the platform - and the business - continues to grow.