Feel free to get in touch via the contact information below or apply to the advert if you would like to know more about the role. If you happen to know anyone who could be a good fit for this role, feel free to share this advert with them.

Email - a.adesanya1@masonfrank.com

Phone - +44 20 3148 4636 (Ext: 4636)

Wir unterstützen derzeit einen unserer Kunden in der Region Luzern bei der Suche nach eine/m erfahrene/n SE-Mail Marketing Spezialist (Salesforce). Für diese Stelle sind sehr gute Deutschkenntnisse erforderlich.

Verantwortungsbereich:
- E-Mail-Marketing: Verantwortung für die strategische Weiterentwicklung, Koordination und Auswertung sämtlicher E-Mailing-Formate via CRM.

- CRM-Management: Optimierung und Betreuung des CRM-Systems im Bereich Mailings (Key User Rolle) sowie Verbesserung der personalisierten Kundenansprache.

- Social Media: Strategische Weiterentwicklung, Pflege und Koordination der Social-Media-Kanäle inkl. Community Management und interner Fachberatung.

- Erfolgsmessung: Optimierung der Conversion-Prozesse entlang der Customer Journey sowie Erstellung von Reportings, Ergebnispräsentationen und Handlungsempfehlungen.


Gewünschtes Profil:
- Ausbildung & Erfahrung: Kaufmännische Grundausbildung mit Weiterbildung im Marketing/Online-Marketing sowie mehrjährige Erfahrung im E-Mail-Marketing und Social Media.

- Technische Kompetenz: Sehr gute Kenntnisse in CRM-Tools (idealerweise Salesforce/Pardot), Social-Media-Plattformen sowie fundiertes Wissen in Customer Experience und digitalen Customer Journeys.

- Persönlichkeit & Sprachen: Analytische, strukturierte und selbstständige Arbeitsweise mit hoher Digitalkompetenz sowie guten Deutsch- und Englischkenntnissen; Französisch von Vorteil.

**Join a dynamic team dedicated to elevating customer experiences through data-driven strategies.**

We are seeking a CRM Manager on a contract basis to drive customer engagement and our CRM strategies. This role is ideal for an innovative thinker who can transform complex data into actionable insights and foster strong relationships with our clients. As a key member of our team, you will work collaboratively, leveraging your expertise to enhance our customer relationship management practices and contribute to our ongoing success.

**Key Responsibilities and Skills Required:**
- Proven experience in managing CRM systems, preferably with platforms like Braze.
- Strong analytical skills, with the ability to interpret data and develop customer-focused strategies.
- Excellent communication skills, capable of working collaboratively with diverse teams.
- Experience in customer segmentation, targeting, and campaign execution to drive engagement.
- Familiarity with marketing automation and analytics tools to enhance CRM strategies.

If you are a motivated professional with a passion for enhancing customer relationships and driving engagement strategies, we encourage you to apply for this exciting contract CRM Manager opportunity. Your expertise could help shape our future success.

LEGAL DISCLAIMER: This is not necessarily a job advertisement or posting; but may be an example of the many roles of this type that we regularly recruit for. Actual number of job vacancies and roles are subject to change

Demand Generation Senior Manager

Full-Time | Remote option (US-based, Bay Area preferred)

We are seeking a highly experienced Demand Generation Senior Manager to lead and scale multi-channel marketing programs that drive qualified pipeline growth and support overall revenue objectives.

This role will be responsible for building and executing data-driven demand generation strategies, leveraging modern marketing technologies, automation platforms, and AI-driven workflows to improve targeting, personalization, efficiency, and conversion performance.

You will partner closely with Sales, Content, and Marketing leadership to design integrated campaigns that generate high-quality leads and accelerate opportunities through the funnel.

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Key Responsibilities

Demand Generation Strategy & Execution

• Develop and execute targeted demand generation programs aligned to revenue and growth objectives
• Define target industries, buyer personas, and audience segmentation strategies
• Build scalable marketing workflows incorporating AI/ML and generative AI for lead generation and personalization
• Execute multi-channel campaigns across:
  • Content syndication (whitepapers, case studies, webinars, ebooks)
  • Email marketing, drip campaigns, and nurture streams
  • SEO and SEM initiatives
  • Paid and organic social media
  • Events, webinars, and industry conferences
  • Account-Based Marketing (ABM) programs
• Align closely with Sales on MQL/SQL definitions and lead qualification processes
• Design and optimize lead scoring and nurturing models to improve funnel velocity

Campaign Management & Optimization

• Oversee end-to-end campaign execution, testing, and optimization
• Develop compelling messaging aligned to target audience needs and pain points
• Manage campaign budgets with a focus on ROI and efficient spend allocation
• Implement A/B testing and performance optimization strategies to improve conversion rates
• Ensure compliance with marketing and data privacy best practices

Performance Measurement & Reporting

• Define and track KPIs including lead volume, lead quality, conversion rates, CPL, and ROI
• Use marketing automation and analytics platforms to monitor campaign performance
• Deliver regular reporting and insights to Marketing and Sales leadership
• Translate data insights into actionable improvements for ongoing campaigns

Cross-Functional Collaboration

• Partner with Sales to ensure seamless lead handoff and pipeline alignment
• Work with Content teams to develop high-impact, conversion-focused assets
• Collaborate with Brand and Communications to ensure message consistency
• Communicate campaign strategy, performance, and insights across stakeholders

Technology & Tools

• Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Leverage CRM systems (e.g., Salesforce, Dynamics 365) for lead and pipeline management
• Stay current with AI/ML applications in marketing and demand generation
• Evaluate and recommend new tools to improve marketing effectiveness

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Qualifications

• Bachelor's degree in Marketing, Business, or related field preferred
• 8+ years of experience in demand generation or B2B marketing
• Proven success delivering multi-channel demand generation programs that drive measurable pipeline and revenue impact
• Strong understanding of modern marketing automation, CRM systems, and digital marketing best practices
• Highly analytical with ability to translate data into actionable insights
• Experience with campaign management, lead nurturing, and performance reporting tools
• Excellent written and verbal communication skills
• Strong project management and ability to manage multiple initiatives simultaneously
• Comfortable working in fast-paced, cross-functional, and global team environments
• Proactive, results-driven mindset with strong ownership of outcomes

**Be part of a forward-thinking environment as a Marketo Contractor.**

We are excited to offer a contract opportunity for a Marketo Contractor to join our innovative team. This role is ideal for a detail-oriented individual who is passionate about marketing automation and eager to contribute to impactful campaigns. The successful candidate will work collaboratively with cross-functional teams to optimize marketing efforts and drive engagement through effective use of the Marketo platform.

**Key Responsibilities and Skills:**
- Proficient in using Marketo for campaign management, lead nurturing, and reporting.
- Strong understanding of marketing automation best practices and email marketing strategies.
- Ability to create, execute, and analyze marketing campaigns to enhance performance.
- Experience integrating Marketo with other platforms and tools.
- Excellent communication skills to collaborate effectively with various stakeholders.

If you possess a strong background in Marketo and are looking to make a significant contribution as part of a dynamic team, we encourage you to apply for this exciting contract opportunity.

LEGAL DISCLAIMER: This is not necessarily a job advertisement or posting; but may be an example of the many roles of this type that we regularly recruit for. Actual number of job vacancies and roles are subject to change

Freelance Paid Media Specialist (PPC & Paid Social)
Contract | Financial Services | Hybrid (UK-based)


We're supporting a fast-growing business within the financial services sector in the search for a Freelance Paid Media Specialist to support across performance marketing activity.


This is a great opportunity for someone who enjoys hands-on campaign management, optimisation, and driving measurable results across digital acquisition channels.

The Role
You will be responsible for managing and optimising paid media campaigns across key platforms, working closely with marketing and digital teams to improve performance and drive growth.


Key responsibilities include:

• Managing and optimising PPC campaigns (Google Ads)
• Running paid social campaigns (Meta, LinkedIn, etc.)
• Monitoring performance, analysing data, and making optimisation recommendations
• Supporting wider digital marketing and acquisition strategy
• Collaborating with internal stakeholders on campaign planning and execution
• Supporting broader channel performance, including exposure to SEO / organic activity

About You
We're keen to speak with freelancers or contractors who are hands-on, commercially aware, and comfortable working in fast-paced environments.


Experience required:

• Strong experience across Google Ads and Paid Social (Meta ideally)
• Proven track record delivering performance-driven campaigns
• Experience working within financial services, fintech, insurance, or regulated environments
• Ability to analyse campaign performance and translate insights into action
• Comfortable working independently and managing your own workload

Package & Details

• Freelance / contract engagement
• Competitive day rate
• Hybrid / flexible working
• Opportunity to work with a high-performing, data-driven team

If you're open to your next freelance engagement and this aligns with your background, feel free to apply or reach out directly to discuss further.

HubSpot Consultant



**Join a dynamic team driving marketing excellence with HubSpot expertise.**
We are seeking a skilled HubSpot Specialist for a contract position lasting 3-6 months. This role is ideal for a proactive individual who excels in a fast-paced environment and is passionate about leveraging HubSpot tools to enhance marketing initiatives. You will work collaboratively with a talented team, contributing to impactful projects aimed at driving growth and engagement. Your expertise will be valued as we navigate digital marketing strategies and our CRM systems.

**Key Responsibilities:**
- Manage and optimise HubSpot workflows, campaigns, and lead scoring processes.
- Support the integration of HubSpot with other marketing technologies and tools.
- Analyse performance metrics to improve campaign effectiveness and generate insightful reports.
- Collaborate with cross-functional teams to align marketing strategies and goals.
- Assist in the training of team members on HubSpot best practices and features.

If you are a detail-oriented professional with a background in HubSpot and a passion for marketing, we invite you to apply for this exciting opportunity. Your insights and expertise could make a significant impact on our projects and overall success.

LEGAL DISCLAIMER: This is not necessarily a job advertisement or posting; but may be an example of the many roles of this type that we regularly recruit for. Actual number of job vacancies and roles are subject to change