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Digital Marketing Performance & Insights Lead - Hybrid - London



Summary

The organisation that I am working with is a leading provider of consulting services. They're keen on introducing an analytically minded and detail orientated expert to support their digital marketing team. A big part of this role would be to report on ROI on marketing campaigns across channels as well as leveraging data from their website.



The day to day:

A key part of this role would be to collect and consolidate data from web analytics, Pardot marketing automation, and Salesforce CRM to form extensive performance data sets. The day to day would also include ROI reporting for marketing campaign KPIs etc. Focusing on metrics that reflect impact such as lead gen, conversion rates, revenue attribution, and cost per customer acquisition.



Key Skills:

• Previous experience in a data analytics-focused role, with an emphasis on digital marketing analytics.
• Experience with Salesforce Analytics, Google Analytics, and other analytics tools such as PowerBI or Tableau is advantageous but not essential.
• Exceptional data analysis skills, with the ability to translate complex data into actionable insights.
• Strong communication skills, able to present data and insights in a clear, concise manner.

If you would like to find out more about this job, please feel free to reach out via the contact information below:



+44 20 3148 4636

a.adesanya1@masonfrank.com

Marketing Automation Specialist



As a Marketing Automation Specialist, you will be heavily involved in setting up automated email campaigns. A main part of the role would be to work with a Marketing Director to build out complex B2B automated campaigns through Pardot. The key focus of this role is to take ownership of campaigns that are sent out to select regions in both a strategic and a hands-on capacity.



Key Skills

• Knowledge of Marketing Automation in a professional setting with a B2B Marketing Automation system (Pardot, Hubspot, Marketo)
• Experience building up digital assets (landing pages, forms and emails)
• Experience with hands-on execution of Marketing Automation campaigns

The company itself are a large well known organisation in their industry. They're very heavily invested in their Salesforce technology stack and are even one of Salesforce biggest customers within the UK and their industry sector.



If you find that this role is something that you would like to know more about please get in touch by either applying with an up to date version of your CV or feel free to reach out via the contact information below.



- Email - a.adesanya1@masonfrank.com

- Telephone - 020 3148 4636

Salesforce Marketing Cloud Consultant - 6m - Temp



The Day To Day



In this role, you will own and lead the architecture, deployment, and maintenance of Salesforce Marketing Cloud and Data Cloud projects, ensuring alignment with business goals. Another big part of this role would be to provide technical leadership for the integration of Marketing Cloud, Data Cloud, and integration to other systems (CRM, analytics, data management), ensuring seamless data flow across platforms. As well as this, you will spend time working with clients to help them with project road mapping as well as taking on other more functional responsibilities.



The Key Skills

• Proven experience in working on the delivery of Salesforce Marketing Cloud and/or Data Cloud projects
• Strong technical knowledge of Marketing Cloud modules (e.g., Journey Builder, Email Studio, Automation Studio) and Data Cloud capabilities (e.g., data unification, identity resolution, segmentation), with direct experience in Data Cloud
• Hands-on experience with integrations between Salesforce platforms (Marketing Cloud, Sales Cloud, Service Cloud, Data Cloud) and external systems (eCommerce, CRM, analytics).
• Experience with automation tools, APIs, and scripting languages (e.g., AMPscript, SQL, JavaScript).

If you would like to hear more about this role, feel free to get in touch by applying to this advert or reaching out via the context information below:



Email - a.adesanya1@masonfrank.com

Phone - +44 20 3148 4636

Job Title: Salesforce Marketing & Data Cloud Lead

Location: Central London (Hybrid - 2-3 days onsite)

Salary: £80,000- £90,000 (potentially a little higher for the right skillset) + 15% Bonus + Benefits

Industry: Global Brand | Salesforce Greenfield Implementation



About the Company

Join a globally recognised brand embarking on one of the largest Salesforce greenfield implementations in the UK. With a major investment in the Salesforce ecosystem - including Marketing Cloud, Data Cloud, Agentforce, Sales, Service,S Slack, Sustainability Cloud and Experience Cloud - this is a rare opportunity to shape the future of digital engagement for millions of customers across global markets.

This is a high-impact, strategic role that will put you at the forefront of marketing innovation and data transformation, working alongside top-tier talent in a collaborative, forward-thinking environment.



The Role

As the Salesforce Marketing & Data Cloud Lead, you will take ownership of the end-to-end architecture, design, and delivery of Salesforce Marketing Cloud, Data Cloud & Agentforce across the global Salesforce estate.

You will play a key role in ensuring customer data is unified, actionable, and powering personalised multi-channel journeys. You'll work closely with internal stakeholders, global marketing teams, technical architects, and SI partners to drive best-in-class customer engagement and data-driven marketing strategies.



Key Responsibilities

• Lead the design and delivery of Salesforce Marketing Cloud, Agentforce and Data Cloud solutions within a complex greenfield implementation.
• Define scalable customer data strategies and ensure effective integration with Data Cloud (formerly Genie/CDP).
• Collaborate with technical architects, developers, and marketing stakeholders to design and implement personalised customer journeys across email, SMS, push, and other channels.
• Oversee segmentation, audience management, consent management, and real-time decisioning via Data Cloud.
• Act as the subject matter expert for Marketing Cloud modules including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, and Interaction Studio (Personalisation).
• Ensure data compliance and governance are embedded into marketing practices, in line with GDPR and other global regulations.
• Liaise with global teams to drive adoption and rollout of new marketing capabilities across multiple markets.
• Evaluate and onboard new Salesforce innovations as part of the roadmap.
• Manage vendor and partner relationships to ensure high-quality implementation delivery.

Skills & Experience

Required:

• Proven experience leading large-scale Salesforce Marketing Cloud implementations.
• Strong hands-on knowledge of Salesforce Data Cloud (CDP), including data ingestion, modelling, and activation.
• Solid understanding of customer data architecture, data privacy, and consent management.
• Experience with multi-channel journey orchestration and campaign execution.
• Strong stakeholder management and communication skills in a global, cross-functional environment.
• Ability to translate marketing goals into scalable technical solutions.
• Experience working in agile delivery teams or a hybrid agile/waterfall model

.

Nice to Have:

• Salesforce certifications (e.g., Marketing Cloud Consultant, Data Cloud Consultant, Admin, or Architect-level certifications).
• Experience within a global B2C brand, retail, or consumer-facing digital business.
• Familiarity with other Salesforce clouds (Sales, Service, Experience, or Commerce Cloud).

What's on Offer

• Competitive salary up to £90,000 + annual bonus
• Excellent benefits including private healthcare, pension, and generous holiday allowance
• Hybrid working model - central London office with flexible home working
• Greenfield Salesforce programme with long-term investment and executive buy-in
• Be part of a global digital transformation that impacts millions of customers
• Collaborative, inclusive, and forward-thinking team culture