The Opportunity
We are seeking a highly experienced and strategic
Senior Marketing Automation Strategist to join a growing marketing team. This critical role will be responsible for the end-to-end design, planning, strategic advising, and execution of marketing automation programs-significantly contributing to lead generation, nurturing, and customer engagement initiatives for customers, prospects, and internal teams.
The ideal candidate will have a proven track record of leveraging marketing automation platforms to drive measurable business results within a high-energy professional services or B2B tech environment.
Key Responsibilities
Strategy & Vision (40%)- Develop and champion a comprehensive marketing automation strategy aligned with overall business objectives, sales goals, and customer lifecycle stages.
- Identify opportunities to leverage marketing automation for lead generation, lead nurturing, customer acquisition, retention, cross-selling, and upsell initiatives.
- Design complex multi-channel customer journeys and workflows that optimize conversion rates and enhance the customer experience.
- Conduct thorough market research and competitive analysis to identify technology trends and business best practices in marketing automation.
- Work closely with sales, product, and client success teams to ensure seamless integration of marketing automation programs with other business functions.
Program Design & Implementation (30%)- Lead the design and architecture of scalable and robust marketing automation programs, including email campaigns, landing pages, forms, workflows, segmentation, and personalization.
- Oversee the technical implementation and configuration of marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua) to ensure best performance and data integrity.
- Establish and maintain data synchronization processes between the marketing automation platform and CRM (e.g., Salesforce), CMS, and other related platforms to ensure a unified view of customer interactions and journeys.
- Develop A/B testing strategies and frameworks to continuously optimize campaign performance and enhance user experience.
- Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) across all marketing automation activities.
Performance Measurement & Optimization (20%)- Define key performance indicators (KPIs) and metrics for all marketing automation programs.
- Develop and present regular reports and dashboards on program performance, providing actionable insights and recommendations for optimization.
- Conduct in-depth analysis of campaign data to identify trends, opportunities, and areas for improvement.
- Proactively identify and troubleshoot issues related to data, platform functionality, and campaign execution.
Leadership & Mentorship (10%)- Act as a subject matter expert in marketing automation, providing guidance and training to junior team members and cross-functional teams.
- Stay abreast of emerging technologies and industry best practices in marketing automation and related fields.
- Contribute to the development of marketing automation best practices and playbooks for the organization.
Required Skills & Experience
- 8+ years of experience in designing, planning, and strategically executing marketing automation programs, preferably within a professional services or B2B technology company.
- Proven expertise with at least two major marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua), including advanced features and integrations.
- Deep understanding of the entire customer lifecycle, from awareness to advocacy, and how marketing automation can support each stage.
- Strong analytical skills with the ability to interpret data, identify trends, and derive actionable insights.
- Experience with CRM systems (e.g., Salesforce) and a solid understanding of CRM integration best practices.
- Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex concepts to both technical and non-technical audiences.
- Demonstrated ability to work collaboratively in a fast-paced, dynamic environment.
- Strong project management skills with the ability to manage multiple priorities and deadlines effectively.
Preferred Qualifications
- Experience with account-based marketing (ABM) strategies and their integration with marketing automation.
- Familiarity with intent data platforms and their application in marketing automation.
- Certifications in relevant marketing automation platforms.
- Experience with A/B testing and conversion rate optimization (CRO) tools.
- Understanding of HTML/CSS for email and landing page customization.
