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Demand Generation Senior Manager

Full-Time | Remote option (US-based, Bay Area preferred)

We are seeking a highly experienced Demand Generation Senior Manager to lead and scale multi-channel marketing programs that drive qualified pipeline growth and support overall revenue objectives.

This role will be responsible for building and executing data-driven demand generation strategies, leveraging modern marketing technologies, automation platforms, and AI-driven workflows to improve targeting, personalization, efficiency, and conversion performance.

You will partner closely with Sales, Content, and Marketing leadership to design integrated campaigns that generate high-quality leads and accelerate opportunities through the funnel.

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Key Responsibilities

Demand Generation Strategy & Execution

• Develop and execute targeted demand generation programs aligned to revenue and growth objectives
• Define target industries, buyer personas, and audience segmentation strategies
• Build scalable marketing workflows incorporating AI/ML and generative AI for lead generation and personalization
• Execute multi-channel campaigns across:
  • Content syndication (whitepapers, case studies, webinars, ebooks)
  • Email marketing, drip campaigns, and nurture streams
  • SEO and SEM initiatives
  • Paid and organic social media
  • Events, webinars, and industry conferences
  • Account-Based Marketing (ABM) programs
• Align closely with Sales on MQL/SQL definitions and lead qualification processes
• Design and optimize lead scoring and nurturing models to improve funnel velocity

Campaign Management & Optimization

• Oversee end-to-end campaign execution, testing, and optimization
• Develop compelling messaging aligned to target audience needs and pain points
• Manage campaign budgets with a focus on ROI and efficient spend allocation
• Implement A/B testing and performance optimization strategies to improve conversion rates
• Ensure compliance with marketing and data privacy best practices

Performance Measurement & Reporting

• Define and track KPIs including lead volume, lead quality, conversion rates, CPL, and ROI
• Use marketing automation and analytics platforms to monitor campaign performance
• Deliver regular reporting and insights to Marketing and Sales leadership
• Translate data insights into actionable improvements for ongoing campaigns

Cross-Functional Collaboration

• Partner with Sales to ensure seamless lead handoff and pipeline alignment
• Work with Content teams to develop high-impact, conversion-focused assets
• Collaborate with Brand and Communications to ensure message consistency
• Communicate campaign strategy, performance, and insights across stakeholders

Technology & Tools

• Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Leverage CRM systems (e.g., Salesforce, Dynamics 365) for lead and pipeline management
• Stay current with AI/ML applications in marketing and demand generation
• Evaluate and recommend new tools to improve marketing effectiveness

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Qualifications

• Bachelor's degree in Marketing, Business, or related field preferred
• 8+ years of experience in demand generation or B2B marketing
• Proven success delivering multi-channel demand generation programs that drive measurable pipeline and revenue impact
• Strong understanding of modern marketing automation, CRM systems, and digital marketing best practices
• Highly analytical with ability to translate data into actionable insights
• Experience with campaign management, lead nurturing, and performance reporting tools
• Excellent written and verbal communication skills
• Strong project management and ability to manage multiple initiatives simultaneously
• Comfortable working in fast-paced, cross-functional, and global team environments
• Proactive, results-driven mindset with strong ownership of outcomes

Wir unterstützen derzeit einen unserer Kunden in der Region Luzern bei der Suche nach eine/m erfahrene/n SE-Mail Marketing Spezialist (Salesforce). Für diese Stelle sind sehr gute Deutschkenntnisse erforderlich.

Verantwortungsbereich:
- E-Mail-Marketing: Verantwortung für die strategische Weiterentwicklung, Koordination und Auswertung sämtlicher E-Mailing-Formate via CRM.

- CRM-Management: Optimierung und Betreuung des CRM-Systems im Bereich Mailings (Key User Rolle) sowie Verbesserung der personalisierten Kundenansprache.

- Social Media: Strategische Weiterentwicklung, Pflege und Koordination der Social-Media-Kanäle inkl. Community Management und interner Fachberatung.

- Erfolgsmessung: Optimierung der Conversion-Prozesse entlang der Customer Journey sowie Erstellung von Reportings, Ergebnispräsentationen und Handlungsempfehlungen.


Gewünschtes Profil:
- Ausbildung & Erfahrung: Kaufmännische Grundausbildung mit Weiterbildung im Marketing/Online-Marketing sowie mehrjährige Erfahrung im E-Mail-Marketing und Social Media.

- Technische Kompetenz: Sehr gute Kenntnisse in CRM-Tools (idealerweise Salesforce/Pardot), Social-Media-Plattformen sowie fundiertes Wissen in Customer Experience und digitalen Customer Journeys.

- Persönlichkeit & Sprachen: Analytische, strukturierte und selbstständige Arbeitsweise mit hoher Digitalkompetenz sowie guten Deutsch- und Englischkenntnissen; Französisch von Vorteil.

Senior Marketing Technology Lead



We're seeking an experienced Senior Marketing Technology Lead to take ownership of designing and delivering complex MarTech solutions across client environments.


In this role, you'll work closely with senior stakeholders to understand business needs, translate them into robust technical designs, and oversee delivery from concept through to deployment and adoption. You'll play a central role in shaping solution architecture, guiding implementation teams, and ensuring clients realise value from the platforms they use.


You'll also contribute to commercial activity, supporting scoping, estimates, and delivery planning, while helping evolve capabilities across the marketing technology landscape.
Key responsibilities

• Lead stakeholder discovery and translate requirements into scalable technical designs
• Own delivery across implementation, migrations, releases, and technical handover
• Act as a trusted technical advisor to both client and internal teams
• Support project planning, forecasting, and risk management
• Identify opportunities to extend or enhance client solutions over time
• Contribute to developing new capabilities and approaches within the technology practice

What we're looking for

• Strong end‑to‑end experience delivering Marketing Automation or CRM solutions
• Deep expertise in Salesforce (Sales Cloud, Account Engagement, Marketing Cloud, Data Cloud) or HubSpot / Dynamics ecosystems
• Confident operating in client‑facing, delivery‑led roles
• Comfortable working in consulting or fast‑paced, multi‑project environments