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Why Salesforce developers are becoming AI platform engineers

Salesforce developers are taking on a more strategic role as Agentforce, Data Cloud, and AI-enabled CRM reshape enterprise technology. Learn why today’s most valuable developers combine coding expertise with architecture, integration, and platform engineering skills, and what this means for hiring in the AI era.

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Does your business need a CRM?

Mason Frank explores whether your business needs a CRM system, answering what is a CRM, what are its key features, and whether your organisation would ultimately benefit from CRM implementation.

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