Digital Marketing Performance & Insights Lead

Digital Marketing Performance & Insights Lead - Hybrid - London



Summary

The organisation that I am working with is a leading provider of consulting services. They're keen on introducing an analytically minded and detail orientated expert to support their digital marketing team. A big part of this role would be to report on ROI on marketing campaigns across channels as well as leveraging data from their website.



The day to day:

A key part of this role would be to collect and consolidate data from web analytics, Pardot marketing automation, and Salesforce CRM to form extensive performance data sets. The day to day would also include ROI reporting for marketing campaign KPIs etc. Focusing on metrics that reflect impact such as lead gen, conversion rates, revenue attribution, and cost per customer acquisition.



Key Skills:

• Previous experience in a data analytics-focused role, with an emphasis on digital marketing analytics.
• Experience with Salesforce Analytics, Google Analytics, and other analytics tools such as PowerBI or Tableau is advantageous but not essential.
• Exceptional data analysis skills, with the ability to translate complex data into actionable insights.
• Strong communication skills, able to present data and insights in a clear, concise manner.

If you would like to find out more about this job, please feel free to reach out via the contact information below:



+44 20 3148 4636

a.adesanya1@masonfrank.com