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Primary Responsibilities:

• Contribute to the development of architectural specifications for cloud-based platforms, ensuring seamless integration with existing systems and optimal functionality.
• Drive detailed technical design and development of applications, adapting to the evolving landscape of cutting-edge technologies.
• Establish and document architectural guidelines and standardized processes for the development of innovative products.
• Collaborate cross-functionally to identify reusable datasets, design patterns, and infrastructure, optimizing costs and identifying commonalities.
• Proactively assess and address potential architectural risks, prioritizing the integrity and security of solutions.
• Investigate and resolve incidents, problems, and service requests related to production management.
• Identify and implement operational efficiency solutions for specific product features.
• Assist in the upgrading or patching of applications/platforms as necessary.
• Stay abreast of industry trends and developments, exploring new technologies to enhance the overall customer experience.

Qualifications and Technical Skills:

Essential:

• Bachelor's Degree in a relevant field (e.g., Computer Science).
• Over 5 years of demonstrated experience in a senior technical role.
• Relevant certifications and expertise in cloud-based development.
• Proven track record of successfully delivering large-scale, innovative products and solutions.
• Proficiency in web languages, including JavaScript, Typescript, and PHP.
• Familiarity with various database technologies, encompassing both SQL and NoSQL.
• Competence in modern web frameworks such as Node.js, AngularJS, or VueJS.
• Strong cross-functional leadership skills.

Preferred:

• In-depth knowledge of advanced algorithms, predictive analytics, and understanding of Generative AI concepts.
• Proficiency in programming languages like Python,

Job Title: Senior Marketing Systems Administrator

Location: Calabasas, CA

Job Type: Full-Time Company

Overview: A prominent player in Commercial Real Estate Investment Services is seeking a skilled Senior Marketing Systems Administrator to contribute to the optimization of marketing technologies and strategies, fostering business growth through innovative practices. Position Overview: We are currently seeking a talented and seasoned Senior Marketing Systems Administrator to join our team. In this critical role, you will play a key part in enhancing our marketing systems and capabilities to deliver impactful campaigns and outstanding customer experiences.

Key Responsibilities:

• Marketing Systems Expertise: Manage and enhance the utilization of key marketing systems. Stay informed about system updates and apply industry best practices to elevate our marketing capabilities.
• Email Personalization: Develop, implement, and troubleshoot personalized content strategies for emails. Implement dynamic content and personalized journeys. Conduct A/B testing to evaluate personalization effectiveness.
• Client Data Management: Implement an efficient client and property taxonomy for streamlined email recipient segmentation.
• Interactive Elements: Integrate interactive features in personalized emails using marketing systems to enhance engagement and customer experience.
• Client Journeys: Craft and oversee intricate client journeys to ensure a personalized and seamless experience across various channels. Analyze customer interactions to continuously refine journeys.
• Campaign Management: Lead the creation and management of diverse marketing campaigns across multiple channels. Ensure alignment with broader marketing strategies and business goals.
• Optimization: Design and implement high-conversion landing pages and email templates. Apply A/B testing and conversion rate optimization techniques for maximum effectiveness.
• Email Deliverability: Oversee email deliverability and implement strategies for maintaining high open and click-through rates. Address deliverability issues promptly.
• Data Analysis & Reporting: Utilize analytics tools to evaluate campaign performance, providing insights and recommendations for improvement. Create comprehensive reports to track ROI and key performance indicators.
• Social Media Integration: Manage integration of social media platforms with marketing systems. Develop strategies to enhance social media engagement and track campaign effectiveness.
• Collaboration & Skill Development: Collaborate with cross-functional teams and provide mentorship and training on marketing systems functionalities to enhance team competencies.

Qualifications:

• Bachelor's degree in Marketing, Business, Computer Science, or related field.
• 5+ years of experience in marketing automation, with in-depth knowledge of relevant systems.
• General Knowledge of scripting, subscriber data, and data extensions.
• Advanced skills in HTML and CSS for email and landing page design.
• Proven track record in customer journey mapping and email marketing strategies. Expertise in data analytics and reporting.
• Strong problem-solving abilities in a dynamic, fast-paced environment.
• Excellent communication and collaboration skills. Preferred Qualifications:
• Certifications in relevant marketing systems.
• Proficiency in integrating and leveraging social media within marketing campaigns.
• Familiarity with relevant compliance regulations.

Benefits:

• Competitive salary and benefits.
• Dynamic, innovative work environment.
• Opportunities for professional growth and development.

Job Title: Campaign Performance Analyst

Salary: USD 130,000

Headquarters: California, United States

Work Model: Onsite

Work Location: Irvine

Company Overview:
Join our team at Mason Frank International, a leading IT Recruitment Company specializing in niche roles within the financial sector. We're currently partnering with our client, a prominent End User in the Broker, Exchange, Intermediary, and Capital Market domain, to find a talented Campaign Performance Analyst to join their team in Irvine, California.

Role Overview:
As a Campaign Performance Analyst, you'll play a crucial role in optimizing and analyzing marketing campaigns to drive business growth and enhance customer engagement. Leveraging your expertise in data analysis and campaign optimization, you'll collaborate with cross-functional teams to identify opportunities, implement strategies, and measure performance across various marketing channels.

Key Responsibilities:

• Analyze campaign performance metrics and provide actionable insights to optimize marketing strategies and drive ROI.
• Develop and implement tracking mechanisms to monitor campaign effectiveness and identify areas for improvement.
• Collaborate with marketing teams to define key performance indicators (KPIs) and develop dashboards for reporting.
• Utilize advanced analytics techniques to uncover trends, patterns, and opportunities for campaign optimization.
• Conduct A/B testing and multivariate analysis to enhance campaign targeting, messaging, and creative elements.
• Work closely with stakeholders to understand business objectives and translate them into measurable marketing goals.
• Stay updated on industry trends and best practices in campaign management, analytics, and optimization.
• Provide recommendations for process improvements and automation to streamline campaign operations.

Required Skills:

• Proficiency in data analysis tools such as SQL, Python, or R.
• Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
• Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
• Excellent communication skills with the ability to present findings and recommendations to stakeholders.
• Detail-oriented mindset with a focus on accuracy and precision in data analysis.
• Proven track record of optimizing marketing campaigns and driving measurable results.
• Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field.

Other Details:
This is a fantastic opportunity to join a dynamic team at the forefront of the financial services industry. We offer a competitive salary of USD 130,000 along with comprehensive benefits and opportunities for professional growth.

To apply, please send your resume and cover letter to j.kenney@masonfrank.com. Join us in shaping the future of marketing in the financial sector!

Mason Frank International is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We are actively seeking a Technical Architect with extensive experience in a specialized technical domain. The ideal candidate should possess a minimum of 7 years of hands-on expertise, with a focus on implementing and optimizing systems.

Key Requirements:

• 7+ years of pertinent experience in system implementation.
• Certification in relevant technical areas is a plus.
• Proficiency in various programming languages and web services.
• Strong understanding of data management and relational database technologies.
• Familiarity with outbound messaging implementation is advantageous.
• Effective communication skills.

Roles And Responsibilities:

• Actively participate in project meetings.
• Contribute to and suggest enhancements in functional specifications during usability and implementability reviews.
• Analyze program logic to ensure clarity and desired specifications.
• Develop applications using relevant toolkits and technologies.
• Collaborate closely with clients during the development process, providing prompt service and feedback.
• Offer ongoing technical support to clients and troubleshoot any issues they may encounter.
• Conduct unit testing to ensure compliance with software specifications.
• Identify and address implementation problems during development and integration.
• Document code comprehensively according to standardized style requirements.
• Create user and technical documentation as needed.
• Continuously enhance skills in specified technologies.
• Adhere to internal quality management procedures and

Marketing Analytics Manager - Irvine, CA

You will be the trusted advisor and leader who partners with business stakeholders to design a vision and architecture for solutions to a business opportunity as well as educate the team with technical best practices. You will partner with Marketing leaders on strategic business initiatives and ROI frameworks to Develop and execute financial planning and forecasting processes for Marketing. The right candidate will be responsible for updating the backend data architecture, data preparation, and delivering reporting and business intelligence to end-users through Power BI. This role will have some direct reports to help support the overall department.

Requirements/ Responsibilities:

• Collaborate with Marketing Managers to design, develop, test, document and deploy marketing campaigns using all available Salesforce marketing infrastructure
• Interface with internal/external business SMEs to create and maintain operational reporting in Salesforce, Power BI, and Excel.
• Conduct releases as needed, approving configuration and coded items to be deployed between environments and keeping all members informed of progress and completion
• Strong quantitative and analytic skills with demonstrated success in analytic roles, examples include financial analysis, direct marketing, consulting, IT, statistical analytics, forecasting techniques, marketing studies, and optimization analytics.
• Ability to communicate all analyses, findings, conclusions, and recommendations to relevant business, operating, and marketing constituents in the company; actively assist in the implementation of accepted recommendations.
• Prepares analysis for measuring marketing performance across the properties including areas of database marketing, customer loyalty program, promotions, amenity offers, internet/social media engagement.

Qualifications:

• Experience with SQL, SSIS, SSRS.
• Experience loading, importing, and exporting data into and from databases.
• Expertise with Reporting and dashboard creation in Salesforce.
• Problem-solver with the ability to understand business issues and implement robust solutions.
• Excellent organization, prioritization, and deadline-focused skill sets.
• Reliable, self-motivated, and accountable for assigned work.
• Bachelor's degree or equivalent.
• 2+ years of mortgage experience preferred.
• Experience communicating complex analytical results to all levels of employees within an organization.
• Experience in operations analytics across multiple business units.
• Knowledge of data structures, systems and BI tools/capabilities:
• Skills with Cognos Analytics, MicroStrategy, Tableau or other querying tools required.
• SQL (ability to interact with data in large databases through direct SQL command line syntax).
• Must have advanced knowledge working with relational databases, ability to analyze and interpret data, strong knowledge of statistical modeling, and strong aptitude for data storytelling.

CONTACT:

Joe at Phone: +1 (303.558.4355) Email: j.kenney@masonfrank.com

Website: www.masonfrank.com