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Join Our Team as a Marketing Automation Specialist (Pardot)

Salary: £40,000 annually

Location: Remote (Based in Worcestershire, United Kingdom)

Are you passionate about leveraging cutting-edge technology to drive growth in the Leisure, Travel & Tourism industry? Do you thrive in a dynamic and remote work environment? If so, we have the perfect opportunity for you!

Mason Frank International, a premier IT recruitment agency, is partnering with a leading End User in the Leisure, Travel & Tourism sector to find a talented Marketing Automation Specialist proficient in Pardot. As the go-to expert in marketing automation, you will play a pivotal role in crafting engaging campaigns, optimizing workflows, and driving ROI.

Key Responsibilities:

• Develop and execute strategic marketing campaigns using Pardot to target and engage prospects across various channels.
• Collaborate with cross-functional teams to create dynamic, personalized content that resonates with our target audience.
• UtilizePardot's automation capabilities to streamline processes, improve efficiency, and enhance the overall customer experience.
• Monitor campaign performance, analyze key metrics, and provide actionable insights to drive continuous improvement.
• Stay up-to-date with industry trends and best practices in marketing automation to ensure our strategies remain innovative and effective.

Required Skills:

• Proficiency in Pardot and other marketing automation platforms.
• Strong understanding of email marketing best practices, including segmentation, A/B testing, and deliverability.
• Experience with lead scoring, nurturing, and lifecycle management.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional communication and collaboration skills, with the ability to work effectively in a remote team environment.

Other Details:

This is a remote position, offering the flexibility to work from anywhere within Worcestershire, United Kingdom.
We offer competitive compensation, comprehensive benefits, and ample opportunities for professional growth and development.


If you're ready to take your career to the next level and make a meaningful impact in the Leisure, Travel & Tourism industry, we want to hear from you! To apply, please send your CV to h.crane@masonfrank.com.

At Mason Frank International, we are committed to creating a diverse and inclusive workplace where all individuals are valued and respected. We welcome applications from candidates of all backgrounds and experiences.

We zijn op zoek naar een enthousiaste en gedreven e-mailmarketingspecialist om het marketingteam te ondersteunen in een wereldwijde organisatie die gespecialiseerd is in de horeca- en evenementenbranche. Deze functie heeft een grote impact en biedt creatieve ondersteuning bij de ontwikkeling van e-mailteksten en -campagnes, waarbij de marketingautomatiseringsstrategie wordt uitgevoerd om de conversieratio's te verbeteren.

Voorwaarden:

• Minimaal 2 jaar ervaring in een vergelijkbare rol.
• Analytisch, data gedreven instelling.
• Sterke communicatieve vaardigheden in Nederlands, zowel schriftelijk als mondeling.

Taken:

• Verantwoordelijk voor de promotie, levenscyclus en transnationale e-mail.
• Analyseren en optimaliseren van campagneprestaties en voorstellen van nieuwe manieren om het e-mailtraject te verbeteren.
• Documentatie en processen ontwikkelen.
• A/B-tests uitvoeren en rapporten analyseren.
• Samenwerken met externe bureaus.

Voordelen:

• Tot € 50.000 jaarsalaris + leukste secundaire arbeidsvoorwaarden.
• Hybride werkmodel.
• Pensioenregeling.

Interesse? Neemt u contact met mij op via p.hemperek@masonfrank.com of bel +31202418504 om deze mogelijkheid of andere mogelijkheden binnen de Salesforce in Nederland te bespreken.

Marketing Analytics Manager - Irvine, CA

You will be the trusted advisor and leader who partners with business stakeholders to design a vision and architecture for solutions to a business opportunity as well as educate the team with technical best practices. You will partner with Marketing leaders on strategic business initiatives and ROI frameworks to Develop and execute financial planning and forecasting processes for Marketing. The right candidate will be responsible for updating the backend data architecture, data preparation, and delivering reporting and business intelligence to end-users through Power BI. This role will have some direct reports to help support the overall department.

Requirements/ Responsibilities:

• Collaborate with Marketing Managers to design, develop, test, document and deploy marketing campaigns using all available Salesforce marketing infrastructure
• Interface with internal/external business SMEs to create and maintain operational reporting in Salesforce, Power BI, and Excel.
• Conduct releases as needed, approving configuration and coded items to be deployed between environments and keeping all members informed of progress and completion
• Strong quantitative and analytic skills with demonstrated success in analytic roles, examples include financial analysis, direct marketing, consulting, IT, statistical analytics, forecasting techniques, marketing studies, and optimization analytics.
• Ability to communicate all analyses, findings, conclusions, and recommendations to relevant business, operating, and marketing constituents in the company; actively assist in the implementation of accepted recommendations.
• Prepares analysis for measuring marketing performance across the properties including areas of database marketing, customer loyalty program, promotions, amenity offers, internet/social media engagement.

Qualifications:

• Experience with SQL, SSIS, SSRS.
• Experience loading, importing, and exporting data into and from databases.
• Expertise with Reporting and dashboard creation in Salesforce.
• Problem-solver with the ability to understand business issues and implement robust solutions.
• Excellent organization, prioritization, and deadline-focused skill sets.
• Reliable, self-motivated, and accountable for assigned work.
• Bachelor's degree or equivalent.
• 2+ years of mortgage experience preferred.
• Experience communicating complex analytical results to all levels of employees within an organization.
• Experience in operations analytics across multiple business units.
• Knowledge of data structures, systems and BI tools/capabilities:
• Skills with Cognos Analytics, MicroStrategy, Tableau or other querying tools required.
• SQL (ability to interact with data in large databases through direct SQL command line syntax).
• Must have advanced knowledge working with relational databases, ability to analyze and interpret data, strong knowledge of statistical modeling, and strong aptitude for data storytelling.

CONTACT:

Joe at Phone: +1 (303.558.4355) Email: j.kenney@masonfrank.com

Website: www.masonfrank.com

We're looking for an enthusiastic and driven email marketing specialist to support the marketing team in a global organisation specialising in the hospitality and events industry. This high impact position will provide creative support through the development of email copy and campaigns executing the marketing automation strategy to improve conversion rates.

This role will be responsible for supporting new and existing contact lists in our CRM system. As email marketing specialist you'll take the lead with our email marketing execution. You will work closely with the CRM lead to understand the customer, drive the journeys and nurture leads through the inbound pipeline, converting new customers through content-driven emails through Salesforce Marketing Cloud.


Role & Responsibilities

• Responsible for the promotional, life cycle and transnational email
• Analyse and optimise campaign performance suggesting new was we can improve the email journey
• Develop documentation and processes
• Conduct A/B testing and analyse reports
• Collaborate with 3rd party agencies

Skills & Qualifications

• At least 2 years experience in a similar role
• Experience in Salesforce Marketing Cloud is beneficial
• Analytic, data driven mindset
• Good command of English and Dutch language

Benefits

• Competitive market salary of up to €50,000
• Hybrid working model with a lot of flexibility
• Generous vacation days
• Pension plan
• Travel costs reimbursed

Please reach out to d.jackson@masonfrank if you have any questions or would like to learn more.

Join Our Team as a Sales & Marketing Technologist 1 - Q1

Are you passionate about leveraging technology to drive sales and marketing initiatives? Are you a forward-thinker who thrives on innovation and collaboration? If so, we want you on our team!

About Us:
We are a leading niche IT Recruitment Company, Mason Frank International, representing our esteemed client in the Other Financial Services sector. With our headquarters located in the vibrant city of New York, United States, we specialize in connecting top talent with exceptional career opportunities. Our client, a prominent End User in the financial services industry, is seeking a dynamic Sales & Marketing Technologist 1 to join their team.

Position Overview:
As a Sales & Marketing Technologist 1, you will play a pivotal role in driving sales and marketing strategies through the effective utilization of technology. This hybrid role offers the flexibility of both office and remote work, with our office conveniently situated at 575 Lex, NYC.

Key Responsibilities:

• Collaborate with cross-functional teams to develop and implement innovative technology solutions to enhance sales and marketing effectiveness.
• Utilize data analytics tools to generate insights and optimize sales and marketing campaigns.
• Manage and maintain CRM systems, ensuring accurate and up-to-date information.
• Implement and optimize marketing automation platforms to streamline processes and improve campaign performance.
• Stay updated on emerging trends and technologies in sales and marketing, providing recommendations for continuous improvement.
• Provide technical support and training to internal teams on sales and marketing tools and platforms.

Required Skills:

• Proficiency in sales and marketing technologies, including CRM systems (e.g., Salesforce, Dynamics), marketing automation platforms (e.g., HubSpot, Marketo), and data analytics tools (e.g., Google Analytics, Tableau).
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Excellent communication and collaboration abilities, with a track record of effectively working across teams and departments.
• Proven experience in leveraging technology to drive sales and marketing initiatives, with a passion for innovation and continuous improvement.

Other Details:

Salary: $135,000
Work Model: Hybrid
Work Location: 575 Lex, NYC
Email to Apply: e.ogull@frankgroup.com

Join Our Team:
If you are a motivated individual with a passion for leveraging technology to drive sales and marketing success, we want to hear from you! Take the next step in your career and apply today by sending your resume to e.ogull@frankgroup.com.

At Mason Frank International, we are committed to creating a diverse and inclusive workplace. We encourage applicants of all backgrounds and experiences to apply.

Job Opportunity: Senior Marketing Automation Product Owner

Salary: $90,000 - $110,000

Location: Remote (Oregon, United States)

Work Model: Full-time, Remote with occasional travel up to 15%

Are you a seasoned expert in Salesforce Marketing Cloud looking for a new challenge in the dynamic world of Manufacturing? Our client, an End User in the Manufacturing sector, is seeking a Senior Marketing Automation Product Owner to join their team remotely. As a specialist in Marketing Cloud solutions, you will play a pivotal role in driving innovative campaigns and customer journeys, leveraging cutting-edge technology to achieve ambitious business goals.

What You'll Do:

• Lead requirements gathering meetings for customer journeys or campaigns utilizing Marketing Cloud assets.
• Collaborate closely with the Salesforce Marketing Operations Manager for project planning and enablement.
• Identify project technical requirements and plan the workflow of Salesforce marketing team projects.
• Lead and implement the design of Marketing Cloud solutions, delegating or performing technical engineering tasks as necessary.
• Enable the business to achieve its goals by leveraging your expertise to make campaigns work in a complex organizational environment.
• Creatively solve problems that arise during campaign execution.
• Drive platform enablement of Marketing Cloud Engagement, Marketing Cloud Intelligence (Datorama), and Marketing Cloud Personalization.
• Collaborate with cross-functional teams, including management, directors, and technical subject matter experts.
• Provide guidance and training to the marketing team to enhance their skills and knowledge.
• Stay updated on industry best practices and Salesforce Marketing Cloud releases to ensure the business receives the latest innovations.
• Advise the business on legal considerations around prospect communications.
• Work with internal and external stakeholders to ensure campaign initiatives can be met while adhering to industry best practices.
• Analyze and suggest enhancements for existing Marketing Cloud to Salesforce or Data Cloud integration.
• Plan long-term data ingestion, lead routing, and platform improvements with the CRM Team.

What You'll Need:

• 2 of the following 3 Salesforce Certifications - Marketing Cloud Email Specialist, Marketing Cloud Admin, Marketing Cloud Consultant.
• Several years of experience as a consultant, architect, or admin on the Marketing Cloud Engagement platform.
• Exposure to Marketing Cloud Intelligence (formerly known as Datorama) and Personalization.
• A bachelor's degree in marketing, business, statistics, or a related field, OR 4 years of relevant experience in place of a degree.
• Demonstrated technical expertise of Marketing Cloud Engagement core platform.
• Experience working for a large organization with a complex customer database.
• Proficiency in at least one programming language such as CSS, IS, JavaScript, HTML, Python, SQL, Ampscript, or C++.

To Apply: Send your resume and cover letter to j.kenney@masonfrank.com

Join our team and take your career to new heights in the exciting realm of Marketing Automation within the Manufacturing industry. Apply now and become an integral part of our client's innovative journey!