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Demand Generation Specialist | $140,000 | San Francisco

USA, California, San Francisco

  • Negotiable
  • Marketing Automation Role
  • Seniority: Mid-level

Job description



Responsibilities:
  • Collaborate with the marketing and sales team to drive substantial year-over-year increases in qualified leads and pipeline, employing strategies like building and testing emails, campaigns, and web forms.
  • Regularly liaise with sales operations, sales, and customer teams to analyze response patterns to marketing campaigns and enhance engagement strategies.
  • Develop repeatable and self-serve reporting mechanisms for the marketing team, enabling in-depth analysis of performance across pipeline, content, channels, and campaigns.
  • Optimize existing lead/account workflows and develop new ones to accommodate evolving business needs.
  • Execute comprehensive marketing campaigns, covering campaign flows, email creation, dynamic content development, complex nurture streams, landing page creation, form creation, webinars, lead scoring, and more.
  • Implement automated nurture campaigns targeting specific personas and audiences to ensure no lead is left behind and to cultivate relationships with potential buyers.
  • Manage and enhance lead/account scoring to accurately determine the stage of leads/accounts in the buying cycle for effective segmentation and nurturing.
  • Conduct A/B testing to optimize email and lead nurturing strategies.
  • Oversee Marketing Ops and maintain alignment with Business Development Representatives (BDR) on lead lifecycle, lead quality Service Level Agreements (SLAs) for Marketing Qualified Leads (MQLs), and tech stack.
  • Develop target personas and segmentations to refine marketing strategies.
  • Establish a process for measuring and improving marketing database health.
  • Monitor database performance metrics and create best practices for optimizing results, data maintenance, and clean-up.
  • Implement processes and quality assurance (QA) for all marketing programs to ensure accurate data capture, hygiene, and reporting.
  • Integrate and manage new marketing tools to enhance the efficiency and lead quality of the marketing team.
  • Identify, design, and implement new processes to enhance the effectiveness of marketers in their day-to-day activities (e.g., intake process, campaign naming conventions).
  • Manage multiple concurrent projects involving stakeholders from marketing, sales, and IT.
  • Identify opportunities for automation to enhance marketing effectiveness.


Key Experiences, Skills, and Knowledge:
  • Exposure to marketing automation tools like Marketo, Eloqua, Pardot, or any leading email Software as a Service (SaaS) platform.
  • Hands-on experience in managing targeted email campaigns/email nurture programs and social media.
  • Knowledge of account-based marketing best practices.
  • Experience in database management and segmentation.
  • Proficiency in Word, Excel, PowerPoint, and SQL.
  • Exposure to HTML, JavaScript, and Cascading Style Sheets (CSS) is preferred.
  • Front-end development skills, such as AJAX, Flash Script, and other JavaScript-based frameworks, are an add-on.
  • Proficiency in Customer Relationship Management (CRM) integrations, such as Salesforce.com or Microsoft Dynamics.
  • Excellent oral and written communication skills.


Education and Experiences Required:
  • Bachelor's degree (BA/BS) or equivalent working experience.
  • 6+ years of experience as a marketing strategist.

Demand Generation Specialist | $150,000 | Remote

USA, New York

  • Negotiable
  • Marketing Automation Role
  • Seniority: Mid-level

Job description



Responsibilities:
  • Collaborate with the marketing and sales team to drive substantial year-over-year increases in qualified leads and pipeline, employing strategies like building and testing emails, campaigns, and web forms.
  • Regularly liaise with sales operations, sales, and customer teams to analyze response patterns to marketing campaigns and enhance engagement strategies.
  • Develop repeatable and self-serve reporting mechanisms for the marketing team, enabling in-depth analysis of performance across pipeline, content, channels, and campaigns.
  • Optimize existing lead/account workflows and develop new ones to accommodate evolving business needs.
  • Execute comprehensive marketing campaigns, covering campaign flows, email creation, dynamic content development, complex nurture streams, landing page creation, form creation, webinars, lead scoring, and more.
  • Implement automated nurture campaigns targeting specific personas and audiences to ensure no lead is left behind and to cultivate relationships with potential buyers.
  • Manage and enhance lead/account scoring to accurately determine the stage of leads/accounts in the buying cycle for effective segmentation and nurturing.
  • Conduct A/B testing to optimize email and lead nurturing strategies.
  • Oversee Marketing Ops and maintain alignment with Business Development Representatives (BDR) on lead lifecycle, lead quality Service Level Agreements (SLAs) for Marketing Qualified Leads (MQLs), and tech stack.
  • Develop target personas and segmentations to refine marketing strategies.
  • Establish a process for measuring and improving marketing database health.
  • Monitor database performance metrics and create best practices for optimizing results, data maintenance, and clean-up.
  • Implement processes and quality assurance (QA) for all marketing programs to ensure accurate data capture, hygiene, and reporting.
  • Integrate and manage new marketing tools to enhance the efficiency and lead quality of the marketing team.
  • Identify, design, and implement new processes to enhance the effectiveness of marketers in their day-to-day activities (e.g., intake process, campaign naming conventions).
  • Manage multiple concurrent projects involving stakeholders from marketing, sales, and IT.
  • Identify opportunities for automation to enhance marketing effectiveness.


Key Experiences, Skills, and Knowledge:
  • Exposure to marketing automation tools like Marketo, Eloqua, Pardot, or any leading email Software as a Service (SaaS) platform.
  • Hands-on experience in managing targeted email campaigns/email nurture programs and social media.
  • Knowledge of account-based marketing best practices.
  • Experience in database management and segmentation.
  • Proficiency in Word, Excel, PowerPoint, and SQL.
  • Exposure to HTML, JavaScript, and Cascading Style Sheets (CSS) is preferred.
  • Front-end development skills, such as AJAX, Flash Script, and other JavaScript-based frameworks, are an add-on.
  • Proficiency in Customer Relationship Management (CRM) integrations, such as Salesforce.com or Microsoft Dynamics.
  • Excellent oral and written communication skills.


Education and Experiences Required:
  • Bachelor's degree (BA/BS) or equivalent working experience.
  • 6+ years of experience as a marketing strategist.

new

Marketing Automation Specalist (Pardot)

England, Worcestershire

  • Up to £40,000 GBP
  • Marketing Automation Role
  • Skills: pardot
  • Seniority: Mid-level

Job description



Join Our Team as a Marketing Automation Specialist (Pardot)

Salary: £40,000 annually

Location: Remote (Based in Worcestershire, United Kingdom)

Are you passionate about leveraging cutting-edge technology to drive growth in the Leisure, Travel & Tourism industry? Do you thrive in a dynamic and remote work environment? If so, we have the perfect opportunity for you!

Mason Frank International, a premier IT recruitment agency, is partnering with a leading End User in the Leisure, Travel & Tourism sector to find a talented Marketing Automation Specialist proficient in Pardot. As the go-to expert in marketing automation, you will play a pivotal role in crafting engaging campaigns, optimizing workflows, and driving ROI.

Key Responsibilities:
  • Develop and execute strategic marketing campaigns using Pardot to target and engage prospects across various channels.
  • Collaborate with cross-functional teams to create dynamic, personalized content that resonates with our target audience.
  • UtilizePardot's automation capabilities to streamline processes, improve efficiency, and enhance the overall customer experience.
  • Monitor campaign performance, analyze key metrics, and provide actionable insights to drive continuous improvement.
  • Stay up-to-date with industry trends and best practices in marketing automation to ensure our strategies remain innovative and effective.


Required Skills:
  • Proficiency in Pardot and other marketing automation platforms.
  • Strong understanding of email marketing best practices, including segmentation, A/B testing, and deliverability.
  • Experience with lead scoring, nurturing, and lifecycle management.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Exceptional communication and collaboration skills, with the ability to work effectively in a remote team environment.


Other Details:

This is a remote position, offering the flexibility to work from anywhere within Worcestershire, United Kingdom.
We offer competitive compensation, comprehensive benefits, and ample opportunities for professional growth and development.


If you're ready to take your career to the next level and make a meaningful impact in the Leisure, Travel & Tourism industry, we want to hear from you! To apply, please send your CV to h.crane@masonfrank.com.

At Mason Frank International, we are committed to creating a diverse and inclusive workplace where all individuals are valued and respected. We welcome applications from candidates of all backgrounds and experiences.

Marketing Automation Specialist - Marketo

England, London

  • £50,000 to £60,000 GBP
  • Marketing Automation Role
  • Skills: Marketo, Marketing Automation
  • Seniority: Mid-level

Demand Generation Specialist | $140,000 | San Francisco

USA, California, Menlo Park

  • Negotiable
  • Marketing Automation Role
  • Seniority: Mid-level

Job description



Responsibilities:
  • Collaborate with the marketing and sales team to drive substantial year-over-year increases in qualified leads and pipeline, employing strategies like building and testing emails, campaigns, and web forms.
  • Regularly liaise with sales operations, sales, and customer teams to analyze response patterns to marketing campaigns and enhance engagement strategies.
  • Develop repeatable and self-serve reporting mechanisms for the marketing team, enabling in-depth analysis of performance across pipeline, content, channels, and campaigns.
  • Optimize existing lead/account workflows and develop new ones to accommodate evolving business needs.
  • Execute comprehensive marketing campaigns, covering campaign flows, email creation, dynamic content development, complex nurture streams, landing page creation, form creation, webinars, lead scoring, and more.
  • Implement automated nurture campaigns targeting specific personas and audiences to ensure no lead is left behind and to cultivate relationships with potential buyers.
  • Manage and enhance lead/account scoring to accurately determine the stage of leads/accounts in the buying cycle for effective segmentation and nurturing.
  • Conduct A/B testing to optimize email and lead nurturing strategies.
  • Oversee Marketing Ops and maintain alignment with Business Development Representatives (BDR) on lead lifecycle, lead quality Service Level Agreements (SLAs) for Marketing Qualified Leads (MQLs), and tech stack.
  • Develop target personas and segmentations to refine marketing strategies.
  • Establish a process for measuring and improving marketing database health.
  • Monitor database performance metrics and create best practices for optimizing results, data maintenance, and clean-up.
  • Implement processes and quality assurance (QA) for all marketing programs to ensure accurate data capture, hygiene, and reporting.
  • Integrate and manage new marketing tools to enhance the efficiency and lead quality of the marketing team.
  • Identify, design, and implement new processes to enhance the effectiveness of marketers in their day-to-day activities (e.g., intake process, campaign naming conventions).
  • Manage multiple concurrent projects involving stakeholders from marketing, sales, and IT.
  • Identify opportunities for automation to enhance marketing effectiveness.


Key Experiences, Skills, and Knowledge:
  • Exposure to marketing automation tools like Marketo, Eloqua, Pardot, or any leading email Software as a Service (SaaS) platform.
  • Hands-on experience in managing targeted email campaigns/email nurture programs and social media.
  • Knowledge of account-based marketing best practices.
  • Experience in database management and segmentation.
  • Proficiency in Word, Excel, PowerPoint, and SQL.
  • Exposure to HTML, JavaScript, and Cascading Style Sheets (CSS) is preferred.
  • Front-end development skills, such as AJAX, Flash Script, and other JavaScript-based frameworks, are an add-on.
  • Proficiency in Customer Relationship Management (CRM) integrations, such as Salesforce.com or Microsoft Dynamics.
  • Excellent oral and written communication skills.


Education and Experiences Required:
  • Bachelor's degree (BA/BS) or equivalent working experience.
  • 6+ years of experience as a marketing strategist.

Demand Generation Specialist | $150,000 | Remote

USA, Florida

  • Negotiable
  • Marketing Automation Role
  • Seniority: Mid-level

Job description



Responsibilities:
  • Collaborate with the marketing and sales team to drive substantial year-over-year increases in qualified leads and pipeline, employing strategies like building and testing emails, campaigns, and web forms.
  • Regularly liaise with sales operations, sales, and customer teams to analyze response patterns to marketing campaigns and enhance engagement strategies.
  • Develop repeatable and self-serve reporting mechanisms for the marketing team, enabling in-depth analysis of performance across pipeline, content, channels, and campaigns.
  • Optimize existing lead/account workflows and develop new ones to accommodate evolving business needs.
  • Execute comprehensive marketing campaigns, covering campaign flows, email creation, dynamic content development, complex nurture streams, landing page creation, form creation, webinars, lead scoring, and more.
  • Implement automated nurture campaigns targeting specific personas and audiences to ensure no lead is left behind and to cultivate relationships with potential buyers.
  • Manage and enhance lead/account scoring to accurately determine the stage of leads/accounts in the buying cycle for effective segmentation and nurturing.
  • Conduct A/B testing to optimize email and lead nurturing strategies.
  • Oversee Marketing Ops and maintain alignment with Business Development Representatives (BDR) on lead lifecycle, lead quality Service Level Agreements (SLAs) for Marketing Qualified Leads (MQLs), and tech stack.
  • Develop target personas and segmentations to refine marketing strategies.
  • Establish a process for measuring and improving marketing database health.
  • Monitor database performance metrics and create best practices for optimizing results, data maintenance, and clean-up.
  • Implement processes and quality assurance (QA) for all marketing programs to ensure accurate data capture, hygiene, and reporting.
  • Integrate and manage new marketing tools to enhance the efficiency and lead quality of the marketing team.
  • Identify, design, and implement new processes to enhance the effectiveness of marketers in their day-to-day activities (e.g., intake process, campaign naming conventions).
  • Manage multiple concurrent projects involving stakeholders from marketing, sales, and IT.
  • Identify opportunities for automation to enhance marketing effectiveness.


Key Experiences, Skills, and Knowledge:
  • Exposure to marketing automation tools like Marketo, Eloqua, Pardot, or any leading email Software as a Service (SaaS) platform.
  • Hands-on experience in managing targeted email campaigns/email nurture programs and social media.
  • Knowledge of account-based marketing best practices.
  • Experience in database management and segmentation.
  • Proficiency in Word, Excel, PowerPoint, and SQL.
  • Exposure to HTML, JavaScript, and Cascading Style Sheets (CSS) is preferred.
  • Front-end development skills, such as AJAX, Flash Script, and other JavaScript-based frameworks, are an add-on.
  • Proficiency in Customer Relationship Management (CRM) integrations, such as Salesforce.com or Microsoft Dynamics.
  • Excellent oral and written communication skills.


Education and Experiences Required:
  • Bachelor's degree (BA/BS) or equivalent working experience.
  • 6+ years of experience as a marketing strategist.

new

Marketing Operations Manager

USA, California, Irvine

  • $100,000 to $130,000 USD
  • Marketing Automation Role
  • Skills: Salesforce, Marketing Cloud, Marketing Automation, Lightning Components, Lightning Web Components (LWC), Process Builder, Flows, RESTful and SOAP web services, Apex REST and SOAP services, Custom Objects and Fields, Page Layouts, Record Types,
  • Seniority: Senior

Job description



Marketing Analytics Manager - Irvine, CA

You will be the trusted advisor and leader who partners with business stakeholders to design a vision and architecture for solutions to a business opportunity as well as educate the team with technical best practices. You will partner with Marketing leaders on strategic business initiatives and ROI frameworks to Develop and execute financial planning and forecasting processes for Marketing. The right candidate will be responsible for updating the backend data architecture, data preparation, and delivering reporting and business intelligence to end-users through Power BI. This role will have some direct reports to help support the overall department.

Requirements/ Responsibilities:
  • Collaborate with Marketing Managers to design, develop, test, document and deploy marketing campaigns using all available Salesforce marketing infrastructure
  • Interface with internal/external business SMEs to create and maintain operational reporting in Salesforce, Power BI, and Excel.
  • Conduct releases as needed, approving configuration and coded items to be deployed between environments and keeping all members informed of progress and completion
  • Strong quantitative and analytic skills with demonstrated success in analytic roles, examples include financial analysis, direct marketing, consulting, IT, statistical analytics, forecasting techniques, marketing studies, and optimization analytics.
  • Ability to communicate all analyses, findings, conclusions, and recommendations to relevant business, operating, and marketing constituents in the company; actively assist in the implementation of accepted recommendations.
  • Prepares analysis for measuring marketing performance across the properties including areas of database marketing, customer loyalty program, promotions, amenity offers, internet/social media engagement.


Qualifications:
  • Experience with SQL, SSIS, SSRS.
  • Experience loading, importing, and exporting data into and from databases.
  • Expertise with Reporting and dashboard creation in Salesforce.
  • Problem-solver with the ability to understand business issues and implement robust solutions.
  • Excellent organization, prioritization, and deadline-focused skill sets.
  • Reliable, self-motivated, and accountable for assigned work.
  • Bachelor's degree or equivalent.
  • 2+ years of mortgage experience preferred.
  • Experience communicating complex analytical results to all levels of employees within an organization.
  • Experience in operations analytics across multiple business units.
  • Knowledge of data structures, systems and BI tools/capabilities:
  • Skills with Cognos Analytics, MicroStrategy, Tableau or other querying tools required.
  • SQL (ability to interact with data in large databases through direct SQL command line syntax).
  • Must have advanced knowledge working with relational databases, ability to analyze and interpret data, strong knowledge of statistical modeling, and strong aptitude for data storytelling.


CONTACT:

Joe at Phone: +1 (303.558.4355) Email: j.kenney@masonfrank.com

Website: www.masonfrank.com

Email Marketing Specialist

Netherlands, North Brabant, Den Bosch

  • €3,500 to €4,800 EUR
  • Marketing Automation Role
  • Skills: Salesforce Marketing Cloud, Email Marketing
  • Seniority: Mid-level

Job description



We're looking for an enthusiastic and driven email marketing specialist to support the marketing team in a global organisation specialising in the hospitality and events industry. This high impact position will provide creative support through the development of email copy and campaigns executing the marketing automation strategy to improve conversion rates.

This role will be responsible for supporting new and existing contact lists in our CRM system. As email marketing specialist you'll take the lead with our email marketing execution. You will work closely with the CRM lead to understand the customer, drive the journeys and nurture leads through the inbound pipeline, converting new customers through content-driven emails through Salesforce Marketing Cloud.


Role & Responsibilities
  • Responsible for the promotional, life cycle and transnational email
  • Analyse and optimise campaign performance suggesting new was we can improve the email journey
  • Develop documentation and processes
  • Conduct A/B testing and analyse reports
  • Collaborate with 3rd party agencies


Skills & Qualifications
  • At least 2 years experience in a similar role
  • Experience in Salesforce Marketing Cloud is beneficial
  • Analytic, data driven mindset
  • Good command of English and Dutch language


Benefits
  • Competitive market salary of up to €60,000
  • Hybrid working model with a lot of flexibility
  • Generous vacation days
  • Pension plan
  • Travel costs reimbursed


Please reach out to d.jackson@masonfrank if you have any questions or would like to learn more.

Salesforce Marketing Cloud Specialist

USA, Florida, Miami

  • $120,000 to $150,000 USD
  • Marketing Automation Role
  • Skills: Salesforce, Marketing Cloud, Marketing Automation, Lightning Components, Lightning Web Components (LWC), Process Builder, Flows, RESTful and SOAP web services, Apex REST and SOAP services, Custom Objects and Fields, Page Layouts, Record Types,
  • Seniority: Mid-level

Job description



Salesforce Marketing Cloud Specialist

Qualifications:
  • 4+ years experience with Salesforce Marketing Cloud (Marketing Cloud Administrator Certification is required)
  • Proficiency with HTML/CSS; ability to create and code using furnished content and assets
  • Knowledgeable of B2C marketing automation and operations best practices
  • Strong spreadsheet (i.e., Excel) and analytical skills
  • Must possess exceptional written and verbal communication skills with the ability to clearly articulate ideas and feedback in a constructive way


Responsibilities:

The successful candidate for this role will work closely with the Marketing, Sales, Engineering, and Product organizations to drive efficient and accurate email campaign execution using Salesforce Marketing Cloud. Key responsibilities include:
  • Monitor Automation Studio, Journey Builder, email timing, and metrics
  • Continuously provide recommendations to drive highly targeted emails to the appropriate audiences
  • Design and implement technical solutions to support company email strategies, driving automation wherever possible
  • Set up and execute email campaigns, nurture programs, and ad hoc sends to team members
  • Manage the administration and configuration of Salesforce Marketing Cloud
  • Optimize email campaigns and ad hoc communications using A/B testing, analysis, and other tools
  • Monitor and problem solve issues in the database, including daily automated data syncs, ad-hoc imports, and data extensions
  • Collaborate with cross-functional stakeholders to create and deliver highly targeted marketing campaigns, emails, nurture/reactivation programs, and customer success communications
  • Ensure email and nurture programs (Journey Builder) adhere to industry best practices, deliverability, personalization, mobile rendering, etc.
  • Report on results and provide insights and data-driven recommendations to the Product organization
  • Maintain and organize lists and assets within Salesforce Marketing Cloud for easy customization and use in email campaigns
  • Enhance, optimize, and document marketing automation processes to effectively scale execution, reporting, and testing practices
  • Maximize inbox deliverability with Everest and make recommendations based on results