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For Permanent and Contract, Marketing Automation

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    Salesforce Product Owner

    Switzerland, Lucerne

    • CHF 100,000 to CHF 110,000 CHF
    • Other Positions Role
    • Skills: Marketing Automation, Salesforce Marketing Cloud, Salesforce Sales Cloud
    • Seniority: Mid-level

    Job description



    Salesforce Product Owner - Inhouse

    Mason Frank International ist ein auf Salesforce spezialisiertes Personalvermittlungsunternehmen. Unser Kunde sucht derzeit eine:n Inhouse Salesforce Product Owner in Luzern.

    Deine Aufgaben
    - Strategische Weiterentwicklung und Betrieb der CRM-Landschaft (Salesforce Marketing Cloud und Sales Cloud)
    - Umsetzung des CRMs durch Anforderungsmanagement, Priorisierung und Projektsteuerung in Zusammenarbeit mit mehreren Fachabteilungen und der IT
    - Optimierung von Geschäftsprozessen im Bereich Vertrieb und Marketing, inkl. Automatisierungen und Customer Journeys
    - Fachliche Beratung bei technischen Integrationen und Schnittstellen-Management
    - Sicherung der Datenqualität sowie Durchführung von Tests, Schulungen und Organisationsentwicklung

    Dein Profil
    - Hochschulabschluss in Wirtschaft, Informatik oder verwandten Fachrichtungen
    - Kommunikationsstark, teamorientiert, sicheres Stakeholder-Management
    - Analytische und strategische Denkweise
    - Mehrjährige Erfahrung mit Salesforce Marketing Cloud und/oder Salesforce Sales Cloud

    Hinweis: Wir freuen uns über Bewerbungen von Schweizer oder EU-Bürger:innen sowie von Personen mit gültiger Schweizer Arbeitsbewilligung.
    Wenn du an dieser Position interessiert bist und mehr erfahren möchtest, melde dich gerne bei mir.

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    Marketing Automation Specilaitst

    England, London

    • £30,000 to £45,000 GBP
    • Marketing Automation Role
    • Skills: HubSpot, Marketing Automation
    • Seniority: Mid-level

    Job description



    Marketing automation Specialist - HubSpot



    Are you someone who loves turning complex processes into seamless automated journeys? We're looking for a HubSpot Automation Specialist to take ownership of our HubSpot platform and elevate how we deliver marketing, sales, and customer experience operations.

    This is the ideal role for someone who blends technical expertise with creative thinking - someone who not only understands how HubSpot functions, but who enjoys crafting solutions that make the entire organisation more efficient and effective.

    The Role



    As our HubSpot Automation Specialist, you'll be the go‑to expert responsible for the operational management, development, and continuous optimisation of our HubSpot environment.

    Working closely with marketing, sales, IT, and wider teams, you will ensure the system is configured correctly, used intelligently, and consistently improved through data‑driven insight.

    This role suits someone who enjoys problem‑solving, building smart automations, and refining user journeys to support business growth.

    Key Responsibilities

    • Manage day‑to‑day HubSpot operations, including workflows, automations, CRM customisation, integrations, and data structure.
    • Design, build, and refine automated journeys across marketing, sales, and customer engagement.
    • Ensure the platform supports both solid technical foundations and creative campaign execution.
    • Monitor workflow, campaign, and funnel performance to highlight opportunities for optimisation.
    • Provide teams with clear, actionable recommendations for improving HubSpot usage.
    • Troubleshoot system issues and maintain high standards of data quality and compliance.
    • Stay current with new HubSpot features and best practices, proactively introducing enhancements.

    What We're Looking For

    • Hands‑on experience working with HubSpot in a technical or automation‑focused role.
    • Strong understanding of how HubSpot supports marketing activity and customer journeys.
    • Ability to analyse data and turn performance insights into practical improvements.
    • Confident communicator able to explain technical concepts to non‑technical stakeholders.
    • Proactive mindset with a natural drive for optimisation and continuous improvement.

    Nice to Have

    • HubSpot certifications.
    • Experience working with marketing or sales teams, ideally in a B2B environment.
    • Understanding of reporting, attribution, and funnel performance analysis.


    Why Join Us?

    • Play a key role in shaping and evolving our entire HubSpot ecosystem.
    • Work at the intersection of creativity and automation, influencing how teams operate.
    • Collaborative and supportive team based in Newcastle upon Tyne.
    • Opportunities to develop your skills as the platform - and the business - continues to grow.

    Marketing Automation Specialist (Contract) - Pardot

    England, London, City of London

    • £200 to £400 GBP
    • Marketing Automation Role
    • Skills: Pardot, Marketing Automation, MQLs, SQLs, Lead Nurture
    • Seniority: Mid-level

    Job description



    **Be part of a forward-thinking environment as a Pardot - Marketing Automation Specialist.** Fully Remote

    We are seeking a skilled Pardot - Marketing Automation Specialist for a contract role that offers the opportunity to enhance your expertise in a vibrant team. This position is ideal for a detail-oriented marketing professional with a passion for automation and analytics. You will contribute to innovative marketing initiatives while collaborating with cross-functional teams to drive successful campaigns.

    **Key Responsibilities:**
    - Design and implement automated marketing campaigns using Pardot to boost engagement and conversion rates.
    - Monitor and analyse campaign performance, providing insights for continuous improvement.
    - Collaborate with the sales team to align marketing efforts with business objectives.
    - Manage and maintain the Pardot database, ensuring data integrity and segmentation.
    - Create and optimize landing pages, forms, and email templates to enhance user experience.

    If you are ready to make a significant impact and help shape the future of marketing automation, we encourage you to apply for this exciting contract opportunity. Your unique skills and insights will be invaluable to our team.

    LEGAL DISCLAIMER: This is not necessarily a job advertisement or posting; but may be an example of the many roles of this type that we regularly recruit for. Actual number of job vacancies and roles are subject to change

    Hubspot Consultant

    USA, Kansas, Tampa

    • Negotiable
    • Marketing Automation Role
    • Skills: Salesforce
    • Seniority: Senior

    Job description



    We are partnered with a technology first organisation who is growing their portfolio. They are seeking a HubSpot Consultant to help them migrate a division of their organisation onto HubSpot as well as assist with an integration into Salesforce. This remote contract position, with an expected start date of early December, 2025.


    Key Responsibilities and Requirements:

    - Strong understanding of HubSpot's functionality and integration's with Salesforce.
    - Strong Marketing Automation technology skills.
    - Excellent communication skills to foster collaboration.
    - Ability to analyse and solve complex problems effectively.
    - Comfortable in a "Sprint" environment


    This role is ideal for a professional who thrives in a collaborative environment and is eager to leverage their expertise to contribute to the team's success.

    Marketing Performance Analyst

    England, London

    • £55,000 to £55,000 GBP
    • Marketing Automation Role
    • Skills: Marketing Automation - Pardot
    • Seniority: Mid-level

    Job description





    Marketing Performance Analyst
    Location: Hybrid (London-based)
    Employment Type: Permanent



    We are working with an organisation who are looking for a Performance Analyst to join their digital team. This role is key to helping them understand and optimise the return on investment (ROI) of our marketing campaigns. You'll work with data from their website, Pardot, and Salesforce to deliver insights that shape strategy and drive performance. You'll collaborate closely with campaign managers and sales teams to ensure their marketing efforts are data-informed and aligned with business goals.



    Key Responsibilities


    * Collect and integrate data from website analytics, Pardot, and Salesforce
    * Measure ROI and track key marketing KPIs such as lead generation and conversion rates
    * Build and maintain dashboards and reports for a range of stakeholders
    * Generate insights to improve campaign performance and marketing ROI
    * Collaborate with campaign managers and sales teams to align goals and data
    * Support teams with training and data quality in Pardot and Salesforce
    * Drive innovation in reporting and automation
    * Conduct ad-hoc analysis for business needs



    Feel free to email me at j.young@masonfrank.com.

    Marketing Automation Manager

    England, London, City of London

    • £40,000 to £55,000 GBP
    • Marketing Automation Role
    • Skills: Marketing Automation - Pardot
    • Seniority: Mid-level

    Job description



    Marketing Automation Manager



    Join a leading organisation that leverages Salesforce and Pardot to drive its own marketing and business growth. As an end user, our company is committed to maximising the value of our marketing automation platforms to support internal teams and deliver measurable results.



    In this role, you will work closely with marketing and sales stakeholders to manage and optimise Salesforce and Pardot, focusing on campaign execution, lead nurturing, and reporting. You will be responsible for building and maintaining automated marketing programmes, ensuring data quality, and providing actionable insights to support business objectives. The position is hands-on and collaborative, with opportunities to recommend process improvements and best practices across the organisation.



    Key Skills
    • Experience in a marketing automation-focused role, ideally a user of Salesforce and Pardot
    • Strong stakeholder management skills, including working with senior leadership
    • Proven ability to design and implement lead nurture programmes
    • Familiarity with reporting and analytics within Salesforce and Pardot
    • Salesforce certifications are an advantage, but not essential




    They offer a supportive environment with regular training and opportunities to develop your expertise in Salesforce and Pardot. If you are passionate about marketing automation and want to make a direct impact within a dynamic business, we would love to hear from you.



    To learn more, please apply with your CV or contact us directly:

    • Email: a.adesanya1@masonfrank.com
    • Telephone: +44 20 3148 4636

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    CRM Marketing Spezialist*

    Switzerland, Bern

    • CHF 95,000 to CHF 105,000 CHF
    • Marketing Automation Role
    • Skills: Campaign Analysis, CRM, Marketing Automation
    • Seniority: Mid-level

    Job description



    CRM Marketing Spezialist* (Hybrid), Bern

    Ein Kunde von uns in Bern baut sein Marketingteam aus und sucht einen CRM Marketing Specialist.

    Verantwortungsbereich:
    - Planung, Erstellung und Optimierung von CRM-Kampagnen
    - Durchführung von A/B-Tests sowie laufende Optimierung basierend auf Performance-Daten
    - Ausarbeitung von Kundensegmenten und Loyalitätsprogrammen
    - Erstellung von Promotion- und Landingpages, inklusive Textbearbeitung und CMS-Integration
    - Betreuung von Schlüsselkundinnen und -kunden
    - Erstellung und Verwaltung von Cross-Selling-Erlebnissen
    - Kampagnenberichterstattung mit kommerzieller Analyse
    - Aufbau und Optimierung automatisierter Kundenjourneys und personalisierter Kampagnen
    - Enge Zusammenarbeit mit verschiedenen internen und externen Teams

    Gewünschtes Profil:
    - Erfahrung mit Customer Relation Management oder Marketing
    - Gute Kenntnisse im Umgang mit CRM-Plattformen und verschiedenen Marketingkanälen (E-Mail, SMS, Push Benachrichtigungen)
    - Gutes Verständnis von CRM-Strategien und -Praktiken
    - Kombination aus kreativer Denkweise und technischem Verständnis für datengetriebene Marketingprozesse
    - Sehr gute Arbeitsorganisation und Kundenorientierung
    - Sicherer Umgang mit Datenanalysen und KPI-Auswertungen
    - Hohe Kommunikationsfähigkeit und professionelle Kundeninteraktion
    - Einwandfreie Deutschkenntnisse, weitere Sprachen von Vorteil
    - Flexibilität bei Arbeitszeiten

    Hinweis: Wir freuen uns über Bewerbungen von Schweizer oder EU-Bürger:innen sowie von Personen mit gültiger Schweizer Arbeitsbewilligung.
    Wenn du an dieser Position interessiert bist und mehr erfahren möchtest, melde dich gerne bei mir.

    Senior Marketing Automation Strategist | $140,000+ | Remote

    USA, California, San Francisco

    • $140,000 to $160,000 USD
    • Marketing Automation Role
    • Skills: Hubspot, Marketo, Salesforce Marketing Cloud, Pardot
    • Seniority: Mid-level

    Job description



    The Opportunity



    We are seeking a highly experienced and strategic Senior Marketing Automation Strategist to join a growing marketing team. This critical role will be responsible for the end-to-end design, planning, strategic advising, and execution of marketing automation programs-significantly contributing to lead generation, nurturing, and customer engagement initiatives for customers, prospects, and internal teams.

    The ideal candidate will have a proven track record of leveraging marketing automation platforms to drive measurable business results within a high-energy professional services or B2B tech environment.

    Key Responsibilities



    Strategy & Vision (40%)
    • Develop and champion a comprehensive marketing automation strategy aligned with overall business objectives, sales goals, and customer lifecycle stages.
    • Identify opportunities to leverage marketing automation for lead generation, lead nurturing, customer acquisition, retention, cross-selling, and upsell initiatives.
    • Design complex multi-channel customer journeys and workflows that optimize conversion rates and enhance the customer experience.
    • Conduct thorough market research and competitive analysis to identify technology trends and business best practices in marketing automation.
    • Work closely with sales, product, and client success teams to ensure seamless integration of marketing automation programs with other business functions.


    Program Design & Implementation (30%)
    • Lead the design and architecture of scalable and robust marketing automation programs, including email campaigns, landing pages, forms, workflows, segmentation, and personalization.
    • Oversee the technical implementation and configuration of marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua) to ensure best performance and data integrity.
    • Establish and maintain data synchronization processes between the marketing automation platform and CRM (e.g., Salesforce), CMS, and other related platforms to ensure a unified view of customer interactions and journeys.
    • Develop A/B testing strategies and frameworks to continuously optimize campaign performance and enhance user experience.
    • Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) across all marketing automation activities.


    Performance Measurement & Optimization (20%)
    • Define key performance indicators (KPIs) and metrics for all marketing automation programs.
    • Develop and present regular reports and dashboards on program performance, providing actionable insights and recommendations for optimization.
    • Conduct in-depth analysis of campaign data to identify trends, opportunities, and areas for improvement.
    • Proactively identify and troubleshoot issues related to data, platform functionality, and campaign execution.


    Leadership & Mentorship (10%)
    • Act as a subject matter expert in marketing automation, providing guidance and training to junior team members and cross-functional teams.
    • Stay abreast of emerging technologies and industry best practices in marketing automation and related fields.
    • Contribute to the development of marketing automation best practices and playbooks for the organization.

    Required Skills & Experience

    • 8+ years of experience in designing, planning, and strategically executing marketing automation programs, preferably within a professional services or B2B technology company.
    • Proven expertise with at least two major marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua), including advanced features and integrations.
    • Deep understanding of the entire customer lifecycle, from awareness to advocacy, and how marketing automation can support each stage.
    • Strong analytical skills with the ability to interpret data, identify trends, and derive actionable insights.
    • Experience with CRM systems (e.g., Salesforce) and a solid understanding of CRM integration best practices.
    • Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex concepts to both technical and non-technical audiences.
    • Demonstrated ability to work collaboratively in a fast-paced, dynamic environment.
    • Strong project management skills with the ability to manage multiple priorities and deadlines effectively.

    Preferred Qualifications

    • Experience with account-based marketing (ABM) strategies and their integration with marketing automation.
    • Familiarity with intent data platforms and their application in marketing automation.
    • Certifications in relevant marketing automation platforms.
    • Experience with A/B testing and conversion rate optimization (CRO) tools.
    • Understanding of HTML/CSS for email and landing page customization.


    Salesforce Marketing Cloud Consultant - Contract - Hybrid

    England, London

    • £300 to £500 GBP
    • Marketing Automation Role
    • Skills: Salesforce Marketing Cloud
    • Seniority: Mid-level

    Job description

    Salesforce Marketing Cloud Consultant - Contract - Hybrid



    Location: London
    Salary: Competitive

    Role Overview



    We are seeking an experienced Salesforce Marketing Cloud Consultant to join our team. In this role, you will lead client workshops, design and configure Marketing Cloud solutions, and manage integration with external systems. You will work closely with stakeholders to translate business requirements into technical specifications and deliver high-quality implementations that achieve measurable results.

    Key Responsibilities

    • Lead client workshops and training sessions to ensure successful adoption of Marketing Cloud.
    • Gather and document business and technical requirements, producing detailed specifications with effort estimates.
    • Design and configure Salesforce Marketing Cloud components, including Email Studio, Journey Builder, and Contact Builder.
    • Build and maintain integration with external systems (FTP, Salesforce, API).
    • Manage multiple projects simultaneously, ensuring timely delivery and exceptional quality.


    What We're Looking For

    • Strong experience with Salesforce Marketing Cloud (Email Studio, Web Studio, Cloud Pages, Journey Builder).
    • Proficiency in HTML, CSS, and Marketing Cloud development (AMP script).
    • Excellent communication skills and ability to manage client expectations.
    • Conscientious, proactive, and able to prioritise effectively.


    Desirable Skills

    • Experience with Datorama, Marketing Cloud API, Mobile Studio, and Interaction Studio.
    • Knowledge of Sales Cloud and Service Cloud.

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    Marketing Automation Solutions Consultant (Pardot/MCAE)

    England, London

    • £45,000 to £60,000 GBP
    • Marketing Automation Role
    • Skills: Pardot, Marketing Automation, MQLs, SQLs, Lead Nurture, Data Cloud
    • Seniority: Mid-level

    Job description



    Marketing Automation Consultant



    I'm supporting a business that is looking for a Marketing Automation Consultant who can take charge of delivering technical solutions and act as a key partner to their clients. The position involves running early‑stage scoping conversations, mapping out what customers need, and guiding how marketing technology is set up and used.

    You'll play an important role in helping clients get real value from their platforms, ensuring smooth implementation and contributing to ongoing improvements across their marketing systems. If you enjoy working at the intersection of technology and customer engagement, this could be a strong next step.

    What You'll Do

    • Facilitate initial technical discussions to understand client objectives and translate them into clear documentation.
    • Work alongside internal and client‑side teams to outline solution approaches that follow platform‑specific best practice.
    • Convert high‑level plans into structured technical documents that developers or technical teams can follow.
    • Coordinate the rollout of new systems or enhancements, supporting data transfers and guiding users through new features and processes.
    • Explore both established and emerging tools to enhance delivery quality and broaden service capabilities.

    Skills & Experience Needed

    • Strong familiarity with the Salesforce ecosystem in products like Pardot/MCAE, Marketing Cloud Engagement, and Data Cloud; relevant certifications are highly beneficial.
    • Experience working with tools that support lead capture, qualification, analytics, or reporting.
    • Ability to oversee full solution lifecycles, from early discovery through to go‑live and user enablement.
    • Solid project coordination capabilities, including handling timelines, risks, and stakeholder communication.
    • Background in consulting or client‑facing technical work, with an interest in improving how organisations use their marketing technologies.


    If you're looking for a position that blends platform expertise with client partnership and solution ownership, we encourage you to get in touch.




    Email - a.adesanya1@masonfrank.com

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