Wir unterstützen derzeit einen unserer Kunden in der Region Luzern bei der Suche nach eine/m erfahrene/n SE-Mail Marketing Spezialist (Salesforce). Für diese Stelle sind sehr gute Deutschkenntnisse erforderlich.

Verantwortungsbereich:
- E-Mail-Marketing: Verantwortung für die strategische Weiterentwicklung, Koordination und Auswertung sämtlicher E-Mailing-Formate via CRM.

- CRM-Management: Optimierung und Betreuung des CRM-Systems im Bereich Mailings (Key User Rolle) sowie Verbesserung der personalisierten Kundenansprache.

- Social Media: Strategische Weiterentwicklung, Pflege und Koordination der Social-Media-Kanäle inkl. Community Management und interner Fachberatung.

- Erfolgsmessung: Optimierung der Conversion-Prozesse entlang der Customer Journey sowie Erstellung von Reportings, Ergebnispräsentationen und Handlungsempfehlungen.


Gewünschtes Profil:
- Ausbildung & Erfahrung: Kaufmännische Grundausbildung mit Weiterbildung im Marketing/Online-Marketing sowie mehrjährige Erfahrung im E-Mail-Marketing und Social Media.

- Technische Kompetenz: Sehr gute Kenntnisse in CRM-Tools (idealerweise Salesforce/Pardot), Social-Media-Plattformen sowie fundiertes Wissen in Customer Experience und digitalen Customer Journeys.

- Persönlichkeit & Sprachen: Analytische, strukturierte und selbstständige Arbeitsweise mit hoher Digitalkompetenz sowie guten Deutsch- und Englischkenntnissen; Französisch von Vorteil.

**Be part of a forward-thinking environment as a Marketo Contractor.**

We are excited to offer a contract opportunity for a Marketo Contractor to join our innovative team. This role is ideal for a detail-oriented individual who is passionate about marketing automation and eager to contribute to impactful campaigns. The successful candidate will work collaboratively with cross-functional teams to optimize marketing efforts and drive engagement through effective use of the Marketo platform.

**Key Responsibilities and Skills:**
- Proficient in using Marketo for campaign management, lead nurturing, and reporting.
- Strong understanding of marketing automation best practices and email marketing strategies.
- Ability to create, execute, and analyze marketing campaigns to enhance performance.
- Experience integrating Marketo with other platforms and tools.
- Excellent communication skills to collaborate effectively with various stakeholders.

If you possess a strong background in Marketo and are looking to make a significant contribution as part of a dynamic team, we encourage you to apply for this exciting contract opportunity.

LEGAL DISCLAIMER: This is not necessarily a job advertisement or posting; but may be an example of the many roles of this type that we regularly recruit for. Actual number of job vacancies and roles are subject to change

Demand Generation Senior Manager

Full-Time | Remote option (US-based, Bay Area preferred)

We are seeking a highly experienced Demand Generation Senior Manager to lead and scale multi-channel marketing programs that drive qualified pipeline growth and support overall revenue objectives.

This role will be responsible for building and executing data-driven demand generation strategies, leveraging modern marketing technologies, automation platforms, and AI-driven workflows to improve targeting, personalization, efficiency, and conversion performance.

You will partner closely with Sales, Content, and Marketing leadership to design integrated campaigns that generate high-quality leads and accelerate opportunities through the funnel.

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Key Responsibilities

Demand Generation Strategy & Execution

• Develop and execute targeted demand generation programs aligned to revenue and growth objectives
• Define target industries, buyer personas, and audience segmentation strategies
• Build scalable marketing workflows incorporating AI/ML and generative AI for lead generation and personalization
• Execute multi-channel campaigns across:
  • Content syndication (whitepapers, case studies, webinars, ebooks)
  • Email marketing, drip campaigns, and nurture streams
  • SEO and SEM initiatives
  • Paid and organic social media
  • Events, webinars, and industry conferences
  • Account-Based Marketing (ABM) programs
• Align closely with Sales on MQL/SQL definitions and lead qualification processes
• Design and optimize lead scoring and nurturing models to improve funnel velocity

Campaign Management & Optimization

• Oversee end-to-end campaign execution, testing, and optimization
• Develop compelling messaging aligned to target audience needs and pain points
• Manage campaign budgets with a focus on ROI and efficient spend allocation
• Implement A/B testing and performance optimization strategies to improve conversion rates
• Ensure compliance with marketing and data privacy best practices

Performance Measurement & Reporting

• Define and track KPIs including lead volume, lead quality, conversion rates, CPL, and ROI
• Use marketing automation and analytics platforms to monitor campaign performance
• Deliver regular reporting and insights to Marketing and Sales leadership
• Translate data insights into actionable improvements for ongoing campaigns

Cross-Functional Collaboration

• Partner with Sales to ensure seamless lead handoff and pipeline alignment
• Work with Content teams to develop high-impact, conversion-focused assets
• Collaborate with Brand and Communications to ensure message consistency
• Communicate campaign strategy, performance, and insights across stakeholders

Technology & Tools

• Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Leverage CRM systems (e.g., Salesforce, Dynamics 365) for lead and pipeline management
• Stay current with AI/ML applications in marketing and demand generation
• Evaluate and recommend new tools to improve marketing effectiveness

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Qualifications

• Bachelor's degree in Marketing, Business, or related field preferred
• 8+ years of experience in demand generation or B2B marketing
• Proven success delivering multi-channel demand generation programs that drive measurable pipeline and revenue impact
• Strong understanding of modern marketing automation, CRM systems, and digital marketing best practices
• Highly analytical with ability to translate data into actionable insights
• Experience with campaign management, lead nurturing, and performance reporting tools
• Excellent written and verbal communication skills
• Strong project management and ability to manage multiple initiatives simultaneously
• Comfortable working in fast-paced, cross-functional, and global team environments
• Proactive, results-driven mindset with strong ownership of outcomes

Feel free to get in touch via the contact information below or apply to the advert if you would like to know more about the role. If you happen to know anyone who could be a good fit for this role, feel free to share this advert with them.

Email - a.adesanya1@masonfrank.com

Phone - +44 20 3148 4636 (Ext: 4636)

Salesforce QA Engineer

Location: London (1 day per week in the office)
Salary: £50,000 - £65,000 + 10% Annual Bonus
Employment Type: Permanent

The Opportunity

We are partnering with a growing Financial Services organisation seeking a Salesforce QA Engineer to join their technology team. This is an excellent opportunity for an experienced QA professional with strong automation testing expertise to play a key role in ensuring the quality, reliability, and performance of business-critical Salesforce applications and associated platforms.

Working within a collaborative Agile environment, you will work closely with Salesforce Developers, Business Analysts, Product Owners, and key business stakeholders to deliver high-quality solutions that support the organisation's strategic objectives.

Key Responsibilities

• Design, develop, and execute comprehensive test plans, test cases, and test scripts for Salesforce and integrated business applications.
• Perform both manual and automated testing across new developments, enhancements, integrations, and production releases.
• Build, maintain, and improve automated test frameworks and regression test suites.
• Collaborate closely with Salesforce Developers to ensure quality is embedded throughout the software development lifecycle.
• Participate in Agile ceremonies including sprint planning, backlog refinement, daily stand-ups, retrospectives, and release planning.
• Conduct functional, regression, integration, system, and user acceptance testing activities.
• Validate backend data and integrations using SQL queries and database testing techniques.
• Identify, document, and manage defects through to resolution.
• Support release coordination activities and contribute to continuous improvement initiatives across QA processes and tooling.
• Work with business stakeholders to understand requirements and ensure delivered solutions meet business expectations.

Skills & Experience Required

• Minimum 4 years' experience in Software Quality Assurance covering both manual and automated testing.
• Experience testing complex, business-critical platforms such as Salesforce CRM, financial services systems, or similar enterprise applications.
• Strong hands-on automation testing experience using Selenium, SpecFlow (C# or Java), or comparable automation frameworks.
• Solid SQL skills with experience performing backend data validation and database testing.
• Experience working within Agile delivery environments (Scrum and/or Kanban).
• Experience supporting release management and deployment activities.
• Excellent problem-solving and analytical skills.
• Strong communication skills with the ability to engage effectively with both technical and non-technical stakeholders.

What's on Offer

• Salary of £50,000 - £65,000 depending on experience.
• 10% annual performance bonus.
• Hybrid working model with just 1 day per week in the London office.
• Opportunity to work on business-critical Salesforce initiatives within a growing financial services organisation.
• Collaborative and supportive team environment.
• Ongoing professional development and career progression opportunities.

**Join a dynamic team dedicated to elevating customer experiences through data-driven strategies.**

We are seeking a CRM Manager on a contract basis to drive customer engagement and our CRM strategies. This role is ideal for an innovative thinker who can transform complex data into actionable insights and foster strong relationships with our clients. As a key member of our team, you will work collaboratively, leveraging your expertise to enhance our customer relationship management practices and contribute to our ongoing success.

**Key Responsibilities and Skills Required:**
- Proven experience in managing CRM systems, preferably with platforms like Braze.
- Strong analytical skills, with the ability to interpret data and develop customer-focused strategies.
- Excellent communication skills, capable of working collaboratively with diverse teams.
- Experience in customer segmentation, targeting, and campaign execution to drive engagement.
- Familiarity with marketing automation and analytics tools to enhance CRM strategies.

If you are a motivated professional with a passion for enhancing customer relationships and driving engagement strategies, we encourage you to apply for this exciting contract CRM Manager opportunity. Your expertise could help shape our future success.

LEGAL DISCLAIMER: This is not necessarily a job advertisement or posting; but may be an example of the many roles of this type that we regularly recruit for. Actual number of job vacancies and roles are subject to change

Business Product Owner - Salesforce

Overview
We are seeking a Business Product Owner to lead the strategy, prioritization, and value realization of a Salesforce CRM platform. This role serves as the primary business owner of CRM, responsible for ensuring the platform drives measurable outcomes across revenue enablement, operational efficiency, and user adoption.

You will act as the key decision-maker for prioritization and trade-offs, partnering closely with business stakeholders and technical teams to align CRM capabilities with strategic objectives and deliver tangible business impact.

Key Responsibilities

• Own CRM business outcomes, with accountability for value realization and measurable impact
• Define and execute a CRM product roadmap aligned to strategic business priorities
• Establish KPIs and success metrics; continuously monitor performance to guide decisions
• Manage and prioritize the product backlog based on ROI, business value, and alignment
• Make day-to-day prioritization and trade-off decisions across enhancements and initiatives
• Partner with delivery teams to support sprint planning, releases, and execution readiness
• Lead governance and prioritization forums to ensure transparency and consistency
• Act as the primary liaison between business stakeholders and technical teams
• Collaborate across business units and regions to align needs and drive cross-functional outcomes
• Identify opportunities to improve processes, increase efficiency, and maximize CRM ROI
• Ensure CRM supports end-to-end business processes across integrated systems (ERP, data, marketing tools)
• Evaluate cross-platform dependencies and impacts when making roadmap decisions
• Support a scalable, globally aligned CRM ecosystem with strong data integrity
• Partner with enablement teams to drive adoption, communication, and successful rollouts

Qualifications

• Bachelor's degree in Business, Technology, or related field
• 7+ years of experience in CRM, product ownership, or business operations
• Hands-on experience with Salesforce CRM
• Proven ability to manage backlogs and prioritize work tied to business outcomes
• Strong stakeholder management across both business and technical teams
• Experience working in cross-functional and global environments

Preferred Experience

• Experience in a product-led or business-driven governance model
• Familiarity with Agile methodologies and product delivery cycles
• Exposure to CRM integrations (ERP, data platforms, marketing automation)
• Background supporting sales, service, or customer experience teams
• Strong analytical and performance management capabilities

Work Environment

• Hybrid schedule: 3 days onsite, 2 days remote

Compensation & Benefits

• Base salary range: $102,900 - $137,637 (dependent on experience and location)
• Performance-based bonus eligibility
• Comprehensive benefits package including:
  • Medical, dental, and vision coverage
  • 401(k) with employer match
  • Paid time off and holidays
  • Disability coverage (short- and long-term)
  • Health savings options
  • Tuition reimbursement and professional development support
  • Onsite amenities and wellness offerings

This is an opportunity to take true ownership of a high-impact CRM product, influence strategy, and drive measurable business results in a collaborative, cross-functional environment.

About the Opportunity

We are seeking a hands-on Salesforce Administrator to take ownership of the organization's Salesforce environment and help maximize its value across the business. This individual will work closely with Sales, Marketing, and other key stakeholders to understand business needs, translate requirements into scalable Salesforce solutions, and continuously improve the platform.

As the organization's first dedicated Salesforce Administrator, this is an exciting opportunity to make a significant impact. You will help establish best practices, improve processes, build greater adoption, and serve as a key bridge between the business and technology teams.

Key Responsibilities

• Serve as the primary Salesforce Administrator and subject matter expert for the organization.
• Partner closely with Sales, Marketing, and business stakeholders to understand challenges, gather requirements, and identify opportunities to improve Salesforce.
• Configure and maintain Salesforce using declarative tools, including Flows, automations, reports, dashboards, fields, objects, and validation rules.
• Design and build reports and dashboards that provide actionable insights to Sales, Marketing, and leadership.
• Translate business requirements into effective Salesforce solutions while maintaining platform scalability and usability.
• Troubleshoot Salesforce issues and provide ongoing user support and guidance.
• Help improve Salesforce adoption, data quality, processes, and overall user experience.
• Communicate effectively with both technical and non-technical stakeholders.
• Identify opportunities to automate manual processes and improve operational efficiency.
• Establish and maintain Salesforce administration best practices as the organization continues to mature its Salesforce environment.
• Support integrations with third-party applications where applicable.

Required Qualifications

• 3+ years of hands-on Salesforce Administration experience.
• Strong experience with Salesforce configuration, including:
• Reports and Dashboards
• Flows
• Automations
• Custom Objects and Fields
• Validation Rules
• User and Security Administration
• Experience partnering directly with Sales, Marketing, and business stakeholders.
• Strong business requirements gathering and discovery skills.
• Ability to translate business needs into practical Salesforce solutions.
• Excellent written and verbal communication skills.
• Comfortable working independently and taking ownership of Salesforce initiatives.
• Strong problem-solving and analytical skills.

Preferred Qualifications

• Experience integrating Salesforce with third-party applications.
• Salesforce Administrator certification.
• Experience supporting Sales, Service, or Marketing Cloud environments.
• Experience establishing Salesforce processes, governance, and best practices within a growing organization.

Location & Work Arrangement

This is an onsite position based in one of the following locations:

• New York City, NY
• Boca Raton, FL
• Palm Beach, FL

Why This Opportunity?

This is more than a traditional Salesforce Administrator position. As the organization's first dedicated Salesforce Administrator, you will have the opportunity to shape how Salesforce is utilized across the business and establish the foundation for future growth.

You will work directly with business stakeholders, have meaningful ownership of the platform, and play a critical role in bridging the gap between technology and the business. For the right individual, this is an opportunity to make an immediate and measurable impact while helping define the organization's Salesforce strategy moving forward.

Lead Salesforce Administrator / Business Systems Analyst

We are seeking a highly capable Lead Salesforce Administrator / Business Systems Analyst to take ownership of a growing Salesforce environment and drive both strategic and hands-on platform optimization. This role sits at the intersection of business analysis, system design, and user experience, with a strong emphasis on improving usability, scalability, and overall platform performance.

This individual will act as a key partner to business stakeholders, leading initiatives that enhance system functionality, streamline processes, and deliver a seamless, intuitive user experience.

Key Responsibilities


Partner with stakeholders to gather, analyze, and translate business requirements into scalable Salesforce solutions
Own end-to-end system optimization efforts, including workflow automation, process improvement, and operational enhancements
Serve as the primary liaison between business teams and technical resources, ensuring alignment on priorities and delivery
Oversee and coordinate User Acceptance Testing (UAT), including test planning, execution, and stakeholder validation
Collaborate with engineering and integration teams to support enhancements in a connected systems environment, ensuring data integrity and system efficiency
Drive ongoing platform enhancements through structured backlog management, prioritization, and delivery tracking
Facilitate regular stakeholder engagement, providing updates, gathering feedback, and aligning initiatives with broader business objectives
Provide guidance and mentorship to junior team members and contribute to best practices across the Salesforce function

Required Experience & Technical Skills

Proven experience leading Salesforce Administration efforts within a complex, evolving environment
Strong expertise in Salesforce Lightning Experience with a focus on UI/UX optimization
Hands-on experience with declarative tools including Flow, validation rules, and automation frameworks
Working knowledge of programmatic capabilities such as Apex, Visualforce, or Lightning Web Components is a plus
Experience supporting integrations and working within API-driven architectures
Strong reporting and analytics experience, with exposure to BI tools preferred

Ideal Candidate Profile

Hybrid skill set combining business analysis, system design, and hands-on Salesforce administration
Demonstrated ability to lead discovery sessions and manage cross-functional stakeholder relationships
Strong communication skills with the ability to translate business needs into technical solutions and vice versa
Proven track record of driving platform adoption, process improvement, and user experience enhancements
Experience operating in a lead or senior capacity, with the ability to influence direction and mentor others

This is an opportunity to take a leadership role in shaping the direction of a Salesforce platform, driving meaningful improvements in both system capability and user experience.

Head of Business Systems & Salesforce

• Location: UK Remote (With occasional visits to a Manchester collaborative space)
• Employment Type: Permanent
• Compensation: Up to £100k Base + Benefits

The Opportunity

Are you an enterprise systems leader who looks at corporate tech stacks as unified ecosystems rather than disconnected platforms?

Mason Frank is partnering with an international market leader in the B2B software and data intelligence space to source a strategic Head of Business Systems & Salesforce. The organisation is currently injecting advanced AI automation into its internal workflows and needs a modern technology leader to centralize, mature, and scale their corporate systems landscape.

Reporting directly to the VP of IT Operations, your mandate will be to transition their global application function from an evolving state into a highly disciplined, business-aligned engine.

The Mandate: Strategy, Structure & Governance

In this role, you won't just keep the lights on; you will redefine how the business uses its core applications to drive operational excellence.

• Ecosystem Oversight: Direct the long-term vision, roadmap, and performance metrics for a high-performing tech suite centered heavily around Salesforce and Workday.
• Operational Modernisation: Build a robust, scalable governance framework to manage competing project demands from the business, balancing major transformational rollouts with platform stability.
• Team Evolution: Take the reins of a talented, multidisciplinary team (BAs, developers, and platform specialists), coaching them through structural changes and optimizing their delivery models.
• Cross-Functional Partnership: Act as the strategic liaison to senior directors across Finance, People, Revenue, and Architecture-ensuring technical capabilities directly support commercial goals.
• AI & Innovation Delivery: Identify, champion, and implement emerging AI features within the existing application landscape to automate manual workflows and maximize platform ROI.

The Profile We Are Looking For

We are looking for an individual who pairs deep platform maturity with exceptional people leadership skills.

• Proven Systems Leadership: You have a track record of running enterprise systems or IT delivery arms within complex, fast-paced corporate environments.
• The "Connected Ecosystem" Mindset: Strong, practical knowledge of Salesforce governance, integration, and deployment is essential. Coupled with exposure to Workday or massive enterprise ERP/HR systems, you understand how data should flow fluidly across an organisation.
• Influence & Clarity: You are highly skilled at stakeholder management, capable of navigating competing priorities among senior business leaders and translating complex technical roadmaps into business value.
• Governance Pioneers: You thrive on bringing order to evolving environments, having previously designed or refined software delivery processes and prioritisation matrixes.
• Adaptive People Managers: A leader who builds cultures of accountability and continuous growth, with experience guiding technical teams through shifting corporate structures.

What's On Offer?

• High-Impact Autonomy: The freedom to reshape an enterprise IT footprint and leave a lasting stamp on an expanding global business.
• Cutting-Edge Tech Stack: Work at the forefront of internal AI adoption and cloud automation.
• Work-Life Design: Highly flexible UK remote working arrangements paired with a top-tier corporate rewards package.