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Marketing Performance Analyst
Location: Hybrid (London-based)
Employment Type: Permanent



We are working with an organisation who are looking for a Performance Analyst to join their digital team. This role is key to helping them understand and optimise the return on investment (ROI) of our marketing campaigns. You'll work with data from their website, Pardot, and Salesforce to deliver insights that shape strategy and drive performance. You'll collaborate closely with campaign managers and sales teams to ensure their marketing efforts are data-informed and aligned with business goals.



Key Responsibilities


* Collect and integrate data from website analytics, Pardot, and Salesforce
* Measure ROI and track key marketing KPIs such as lead generation and conversion rates
* Build and maintain dashboards and reports for a range of stakeholders
* Generate insights to improve campaign performance and marketing ROI
* Collaborate with campaign managers and sales teams to align goals and data
* Support teams with training and data quality in Pardot and Salesforce
* Drive innovation in reporting and automation
* Conduct ad-hoc analysis for business needs



Feel free to email me at j.young@masonfrank.com.

Marketing Automation Manager



Join a leading organisation that leverages Salesforce and Pardot to drive its own marketing and business growth. As an end user, our company is committed to maximising the value of our marketing automation platforms to support internal teams and deliver measurable results.



In this role, you will work closely with marketing and sales stakeholders to manage and optimise Salesforce and Pardot, focusing on campaign execution, lead nurturing, and reporting. You will be responsible for building and maintaining automated marketing programmes, ensuring data quality, and providing actionable insights to support business objectives. The position is hands-on and collaborative, with opportunities to recommend process improvements and best practices across the organisation.



Key Skills

• Experience in a marketing automation-focused role, ideally a user of Salesforce and Pardot
• Strong stakeholder management skills, including working with senior leadership
• Proven ability to design and implement lead nurture programmes
• Familiarity with reporting and analytics within Salesforce and Pardot
• Salesforce certifications are an advantage, but not essential

They offer a supportive environment with regular training and opportunities to develop your expertise in Salesforce and Pardot. If you are passionate about marketing automation and want to make a direct impact within a dynamic business, we would love to hear from you.



To learn more, please apply with your CV or contact us directly:

• Email: a.adesanya1@masonfrank.com
• Telephone: +44 20 3148 4636

Digital Marketing Performance & Insights Lead - Hybrid - London



Summary

The organisation that I am working with is a leading provider of consulting services. They're keen on introducing an analytically minded and detail orientated expert to support their digital marketing team. A big part of this role would be to report on ROI on marketing campaigns across channels as well as leveraging data from their website.



The day to day:

A key part of this role would be to collect and consolidate data from web analytics, Pardot marketing automation, and Salesforce CRM to form extensive performance data sets. The day to day would also include ROI reporting for marketing campaign KPIs etc. Focusing on metrics that reflect impact such as lead gen, conversion rates, revenue attribution, and cost per customer acquisition.



Key Skills:

• Previous experience in a data analytics-focused role, with an emphasis on digital marketing analytics.
• Experience with Salesforce Analytics, Google Analytics, and other analytics tools such as PowerBI or Tableau is advantageous but not essential.
• Exceptional data analysis skills, with the ability to translate complex data into actionable insights.
• Strong communication skills, able to present data and insights in a clear, concise manner.

If you would like to find out more about this job, please feel free to reach out via the contact information below:



+44 20 3148 4636

a.adesanya1@masonfrank.com

CRM Platform Manager - Permanent Role

Hybrid - London/Birmingham & Remote

We're looking for a CRM Manager to lead our clients' email marketing efforts. You'll execute and improve campaigns, use your HubSpot expertise, and collaborate across teams to deliver measurable impact on engagement and growth. You will bring deep knowledge of email marketing and nurture best practices, staying ahead of evolving tactics that drives clicks. As a HubSpot expert, you will also support broader marketing operations while ensuring every campaign is technically sound and performance focused.

What You Bring

• Skilled in HubSpot administration, APIs, integrations, and managing enterprise SaaS applications
• Experienced in data governance, workflow automation, and cross-functional systems (CRM, finance, HR, etc.)
• Proven team management, vendor coordination, and strong relationship-building across internal and external stakeholders
• Adept at configuring, maintaining, and optimising applications; strong problem-solving and issue resolution
• Clear communicator with a strategic mindset, able to manage multiple priorities in evolving environments

If this role isn't quite the right fit, but you're a Marketing Automation professional seeking your next contract opportunity, I'd still be keen to connect. Feel free to reach out to me at j.young@masonfrank.com.