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Senior Salesforce Developer

Job Description:

Key Responsibilities:

• Design, develop, and implement custom Salesforce solutions using Apex, LWC, Aura Components, Visualforce, and Salesforce APIs.
• Work closely with clients and internal teams to gather requirements and translate them into technical solutions.
• Develop and optimize Salesforce integrations with third-party applications using REST and SOAP APIs.
• Implement and enforce Salesforce best practices, including security, scalability, and performance optimization.
• Lead and mentor junior developers, conducting code reviews and technical guidance.
• Configure and customize Salesforce environments, including Sales Cloud, Service Cloud, Experience Cloud, and Platform solutions.
• Utilize DevOps and CI/CD tools for automated deployments and version control (e.g., Git, SFDX, Copado, Gearset).
• Troubleshoot and resolve complex technical issues related to Salesforce applications.

Qualifications & Requirements:

• 5+ years of Salesforce development experience, with a strong focus on Apex, LWC, Aura, and Visualforce.
• Proven experience working in a Salesforce consulting partner environment, delivering solutions for multiple clients.
• Strong knowledge of Salesforce architecture, security model, and governor limits.
• Experience integrating Salesforce with external systems using APIs, middleware, and data synchronization techniques.
• Familiarity with SOQL, SOSL, and Salesforce Object Model.
• Hands-on experience with Salesforce DevOps tools (SFDX, Git, CI/CD, automated testing).
• Strong problem-solving skills and ability to communicate technical solutions effectively.
• Salesforce Platform Developer I & II certifications (preferred).

Job Description:

Key Responsibilities:

• Work closely with clients to understand their marketing automation needs and provide strategic guidance on Salesforce Marketing Cloud solutions.
• Design, implement, and optimize Marketing Cloud solutions including Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Advertising Studio.
• Develop and execute personalized marketing campaigns using AMPscript, SQL, and APIs.
• Configure and manage data extensions, segmentation, and audience targeting for personalized customer engagement.
• Integrate Marketing Cloud with Salesforce CRM and other third-party applications.
• Conduct training sessions and provide ongoing support to clients on SFMC best practices.
• Collaborate with stakeholders to measure campaign performance and optimize marketing automation workflows.

Qualifications & Requirements:

• Salesforce Marketing Cloud Certification (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant, or similar).
• 3+ years of experience in Salesforce Marketing Cloud, with hands-on expertise in campaign management, automation, and personalization.
• 2+ years of consulting experience, working with clients to deliver scalable marketing automation solutions.
• Strong understanding of AMPscript, SQL, HTML/CSS, and JavaScript for email and web personalization.
• Experience integrating Salesforce Marketing Cloud with Salesforce CRM and external systems via APIs and connectors.
• Ability to analyze campaign performance and provide actionable insights.
• Excellent communication and stakeholder management skills.

Nice-to-Have Skills:

• Experience with Customer Data Platform (CDP) and Datorama.
• Knowledge of AI-powered marketing automation and personalization strategies.
• Understanding of GDPR, CAN-SPAM, and other data privacy regulations.

• Serve as the system administrator for the Salesforce environment with ~100+ users across multiple use cases
• Work with the engineering team to help define and implement best use cases of Salesforce as we build platform functionality off of it
• Handle all basic administrative functions including user account maintenance, company reports and dashboards, workflows and other routine tasks
• Complete regular internal system audits and prepare for upgrades and new releases
• Manage integrations with our Salesforce instance
• Coordinate the evaluation, scope, and completion of new development requests
• Work with Operations and Finance to ensure all sales and pipeline data is accurate, complete, and easily accessible
• Coordinate and conduct training of new users, and grow the Salesforce skill set across the organization

Qualifications

• 4+ years of experience as a Salesforce Administrator
• Experience implementing and configuring Salesforce CPQ
• Proven ability to implement new processes and facilitate user adoption, training and support
• A demonstrated ability to understand, break down and articulate complex Salesforce concepts with technical and non-technical stakeholders
• Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, set clear expectations and work well cross functionally with peers and leadership.
• You are comfortable building prototypes and communicating directly with engineers and business stakeholders on the technical constraints of various approaches.
• Understanding of agile development and iteration
• Strong experience with the Lightning Platform

Salesforce Consultant - Higher Education

• Partner with colleges and universities to assess their needs and design tailored Salesforce Education Cloud solutions.
• Lead requirements gathering, solution design, and system configuration to optimize student lifecycle management.
• Implement and customize Salesforce Education Data Architecture (EDA) and related products to improve recruitment, admissions, student success, and alumni engagement.
• Develop and deliver training to higher ed staff on Salesforce best practices.
• Collaborate with internal teams and stakeholders to ensure seamless system integration with student information systems (SIS), learning management systems (LMS), and other higher ed tools.
• Provide ongoing support, troubleshooting, and enhancements for Salesforce solutions.
• Stay updated on Salesforce innovations in the education sector and recommend improvements.

• 5+ years of experience in higher education operations, technology, or student services.
• 3+ years of Salesforce consulting, administration, or development experience.
• Hands-on expertise with Salesforce Education Cloud, EDA, and CRM Analytics.
• Strong understanding of higher education processes (e.g., recruitment, admissions, student success, advancement).
• Experience with SIS and LMS integrations (e.g., Banner, PeopleSoft, Workday, Canvas, Blackboard).
• Salesforce certifications such as Salesforce Certified Administrator, Education Cloud Consultant, or Platform App Builder are a plus.
• Excellent communication, stakeholder management, and problem-solving skills.

Salesforce Product Owner

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  Product Ownership: Act as the primary owner of the Salesforce platform, translating business needs into a clear product roadmap and backlog.
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  Requirements Gathering: Partner with cross-functional teams (Sales, Marketing, Service, Operations, IT) to capture business requirements and user stories.
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  Backlog Management: Define and prioritize the product backlog, ensuring features deliver maximum value and align with strategic objectives.
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  Sprint Planning & Delivery: Collaborate with Salesforce developers, admins, and architects during sprint planning, grooming, and review sessions.
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  Stakeholder Communication: Serve as the voice of the customer and key point of contact for stakeholders, ensuring transparency and managing expectations.
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  Testing & Validation: Oversee user acceptance testing (UAT), validate that solutions meet requirements, and facilitate training and documentation.
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  Data Governance: Ensure data integrity, compliance, and consistency across the Salesforce ecosystem.
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  Continuous Improvement: Identify opportunities to improve processes, implement automation, and enhance the user experience through Salesforce capabilities.
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  Platform Expansion: Drive the adoption of new Salesforce features and products (e.g., CPQ, Marketing Cloud, Service Cloud) as business needs evolve.

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  Bachelor's degree in Business, Information Systems, or related field (or equivalent experience)
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  3+ years of experience as a Product Owner, Business Analyst, or similar role within a Salesforce environment
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  In-depth understanding of Salesforce platform capabilities (Sales Cloud, Service Cloud, etc.)
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  Proven experience gathering business requirements and managing product backlogs
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  Strong knowledge of Agile/Scrum methodologies
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  Excellent communication, presentation, and stakeholder management skills
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  Salesforce certifications (Admin, Advanced Admin, Platform App Builder, or others) are a plus
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  Experience with Jira, Confluence, or other product management tools is preferred

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  Familiarity with Salesforce integration tools and third-party applications
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  Experience working in a B2B or enterprise SaaS environment
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  Understanding of lead-to-cash or customer lifecycle workflows

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  Design, configure, test, and deploy high-quality CRM-based solutions tailored to organizational needs while aligning with industry standards.
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  Utilize CRM platform features and tools in accordance with best practices.
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  Collaborate with internal stakeholders, including product teams and business analysts, to understand requirements and translate them into technical implementation tasks.
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  Stay current with platform updates, releases, and trends, and proactively suggest improvements to the existing ecosystem.
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  Diagnose and resolve technical issues related to integrations, customizations, and system performance.
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  Work with external vendors and partners to integrate third-party tools and applications.
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  Contribute to the ongoing enhancement of internal products, delivery processes, and implementation methodologies.
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  Share knowledge and insights with team members to support skill development and client satisfaction.

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  Bachelor's degree in a technical field (e.g., Computer Science, Information Technology), or equivalent experience.
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  5+ years of hands-on CRM platform experience, with specialization in key modules and tools.
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  Relevant professional certification on the CRM platform is required; additional certifications are a plus.
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  Proficient in platform configuration and customization, including front-end components and integration technologies (e.g., APIs, middleware).
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  Solid understanding of platform architecture, data structure, security, and best practices.
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  Demonstrated ability to design and implement scalable solutions and integrations.
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  Strong analytical and troubleshooting abilities.
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  Effective communication skills, capable of explaining technical concepts to non-technical audiences.
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  Skilled at managing priorities and delivering results in a dynamic, agile environment.
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  Experience with domain-specific workflows and lifecycle processes is preferred.
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  Familiarity with project management and time-tracking tools such as Jira or Asana.