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    Demand Generation Manager/ Marketing Automation Specialist

    USA, California

    • $140,000 to $160,000 USD
    • Marketing Automation Role
    • Skills: Salesforce Marketing Cloud, Salesforce Sales Cloud
    • Seniority: Senior

    Job description



    Demand Generation Senior Manager

    Full-Time | Remote option (US-based, Bay Area preferred)

    We are seeking a highly experienced Demand Generation Senior Manager to lead and scale multi-channel marketing programs that drive qualified pipeline growth and support overall revenue objectives.

    This role will be responsible for building and executing data-driven demand generation strategies, leveraging modern marketing technologies, automation platforms, and AI-driven workflows to improve targeting, personalization, efficiency, and conversion performance.

    You will partner closely with Sales, Content, and Marketing leadership to design integrated campaigns that generate high-quality leads and accelerate opportunities through the funnel.

    Key Responsibilities



    Demand Generation Strategy & Execution
    • Develop and execute targeted demand generation programs aligned to revenue and growth objectives
    • Define target industries, buyer personas, and audience segmentation strategies
    • Build scalable marketing workflows incorporating AI/ML and generative AI for lead generation and personalization
    • Execute multi-channel campaigns across:
      • Content syndication (whitepapers, case studies, webinars, ebooks)
      • Email marketing, drip campaigns, and nurture streams
      • SEO and SEM initiatives
      • Paid and organic social media
      • Events, webinars, and industry conferences
      • Account-Based Marketing (ABM) programs
    • Align closely with Sales on MQL/SQL definitions and lead qualification processes
    • Design and optimize lead scoring and nurturing models to improve funnel velocity


    Campaign Management & Optimization
    • Oversee end-to-end campaign execution, testing, and optimization
    • Develop compelling messaging aligned to target audience needs and pain points
    • Manage campaign budgets with a focus on ROI and efficient spend allocation
    • Implement A/B testing and performance optimization strategies to improve conversion rates
    • Ensure compliance with marketing and data privacy best practices


    Performance Measurement & Reporting
    • Define and track KPIs including lead volume, lead quality, conversion rates, CPL, and ROI
    • Use marketing automation and analytics platforms to monitor campaign performance
    • Deliver regular reporting and insights to Marketing and Sales leadership
    • Translate data insights into actionable improvements for ongoing campaigns


    Cross-Functional Collaboration
    • Partner with Sales to ensure seamless lead handoff and pipeline alignment
    • Work with Content teams to develop high-impact, conversion-focused assets
    • Collaborate with Brand and Communications to ensure message consistency
    • Communicate campaign strategy, performance, and insights across stakeholders


    Technology & Tools
    • Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
    • Leverage CRM systems (e.g., Salesforce, Dynamics 365) for lead and pipeline management
    • Stay current with AI/ML applications in marketing and demand generation
    • Evaluate and recommend new tools to improve marketing effectiveness

    Qualifications

    • Bachelor's degree in Marketing, Business, or related field preferred
    • 8+ years of experience in demand generation or B2B marketing
    • Proven success delivering multi-channel demand generation programs that drive measurable pipeline and revenue impact
    • Strong understanding of modern marketing automation, CRM systems, and digital marketing best practices
    • Highly analytical with ability to translate data into actionable insights
    • Experience with campaign management, lead nurturing, and performance reporting tools
    • Excellent written and verbal communication skills
    • Strong project management and ability to manage multiple initiatives simultaneously
    • Comfortable working in fast-paced, cross-functional, and global team environments
    • Proactive, results-driven mindset with strong ownership of outcomes

    Systems Operations Manager - Palo Alto, CA

    USA, California, Palo Alto

    • $100,000 to $120,000 USD
    • System Administrators Role
    • Skills: Salesforce
    • Seniority: Mid-level

    Job description





    Systems Operations Manager

    Are you passionate about technology, project management, and delivering exceptional internal support? Join a mission-driven organization focused on long-term impact and community benefit.

    Why You'll Love This Role

    You'll support a collaborative team of 70+ employees while helping maintain and evolve a secure, reliable technology environment. This is a highly visible role with broad ownership across systems, security, and day-to-day IT operations.

    This position serves as the primary administrator for core technology platforms and is responsible for maintaining secure, efficient, and scalable operations. You'll oversee identity and access management, device lifecycle, endpoint protection, backups, and cloud services while ensuring compliance with security and risk standards.

    As the first point of contact for internal technology needs, you'll provide hands-on support, coordinate with external vendors, and lead onboarding/offboarding processes. You'll also contribute to cross-functional initiatives including system improvements, infrastructure upgrades, and adoption of emerging technologies.

    Work Environment

    This is a full-time, primarily onsite role with some flexibility depending on business needs. The position is based in a collaborative office environment with access to commuter benefits.

    Duties & Responsibilities

    Infrastructure, Identity & Security
    • Administer identity and access systems (SSO, MFA, user lifecycle management)
    • Manage cloud productivity platforms, file storage, and collaboration tools
    • Maintain role-based access controls and device compliance standards
    • Oversee endpoint protection, backups, and disaster recovery processes
    • Monitor systems for security risks and enforce best practices


    Security, Compliance & Risk
    • Enforce organization-wide security policies including MFA, patching, and access controls
    • Support audits and compliance initiatives
    • Monitor for vulnerabilities and respond to incidents


    Systems Administration & IT Support
    • Manage onboarding and offboarding processes across systems and devices
    • Maintain documentation, SOPs, and internal knowledge base
    • Configure hardware, software, and user workstations
    • Serve as liaison with third-party IT vendors
    • Troubleshoot system issues and outages


    Technical Support
    • Provide Tier 1 and Tier 2 support across devices, collaboration tools, and network access
    • Escalate complex issues when needed
    • Track and resolve support requests
    • Train employees on tools and best practices
    • Support virtual meetings and internal events


    Systems Improvement, Automation & Optimization
    • Identify and implement automation and workflow improvements across cloud platforms
    • Evaluate tools and systems for optimization, consolidation, and cost efficiency
    • Support infrastructure planning and modernization efforts


    Salesforce Administration & Support
    • Administer Salesforce environment, including user setup, permissions, profiles/roles, and basic configuration
    • Support data integrity, reporting, and dashboard needs while assisting teams with day-to-day Salesforce usage
    • Partner with internal stakeholders to maintain integrations between Salesforce and other business systems


    Cross-Functional Collaboration
    • Partner with internal teams on system integrations and digital initiatives
    • Contribute to projects involving new tools, automation, and operational improvements


    Supervision
    • May oversee external contractors or technical resources as needed


    Qualifications
    • 5+ years of experience in systems administration or IT operations
    • Strong experience with cloud-based environments and identity management
    • Experience managing device lifecycle (preferably macOS environments)
    • Familiarity with endpoint security tools and backup systems
    • Experience with collaboration platforms and enterprise SaaS tools
    • Experience supporting or administering Salesforce (user management, reporting, basic configuration)
    • Solid understanding of security best practices and compliance
    • Strong troubleshooting skills across systems, networks, and access control
    • Experience working with third-party IT vendors
    • Excellent communication and organizational skills
    • Ability to manage multiple priorities and projects


    Nice to Have
    • Experience with automation tools or scripting
    • Background in scaling IT systems for growing organizations
    • Experience with Salesforce integrations or cross-platform data workflows


    Additional Requirements
    • Ability to lift and move light equipment as needed
    • Occasional off-hours support may be required