Your current job search

Demand Generation Senior Manager

Full-Time | Remote option (US-based, Bay Area preferred)

We are seeking a highly experienced Demand Generation Senior Manager to lead and scale multi-channel marketing programs that drive qualified pipeline growth and support overall revenue objectives.

This role will be responsible for building and executing data-driven demand generation strategies, leveraging modern marketing technologies, automation platforms, and AI-driven workflows to improve targeting, personalization, efficiency, and conversion performance.

You will partner closely with Sales, Content, and Marketing leadership to design integrated campaigns that generate high-quality leads and accelerate opportunities through the funnel.

---

Key Responsibilities

Demand Generation Strategy & Execution

• Develop and execute targeted demand generation programs aligned to revenue and growth objectives
• Define target industries, buyer personas, and audience segmentation strategies
• Build scalable marketing workflows incorporating AI/ML and generative AI for lead generation and personalization
• Execute multi-channel campaigns across:
  • Content syndication (whitepapers, case studies, webinars, ebooks)
  • Email marketing, drip campaigns, and nurture streams
  • SEO and SEM initiatives
  • Paid and organic social media
  • Events, webinars, and industry conferences
  • Account-Based Marketing (ABM) programs
• Align closely with Sales on MQL/SQL definitions and lead qualification processes
• Design and optimize lead scoring and nurturing models to improve funnel velocity

Campaign Management & Optimization

• Oversee end-to-end campaign execution, testing, and optimization
• Develop compelling messaging aligned to target audience needs and pain points
• Manage campaign budgets with a focus on ROI and efficient spend allocation
• Implement A/B testing and performance optimization strategies to improve conversion rates
• Ensure compliance with marketing and data privacy best practices

Performance Measurement & Reporting

• Define and track KPIs including lead volume, lead quality, conversion rates, CPL, and ROI
• Use marketing automation and analytics platforms to monitor campaign performance
• Deliver regular reporting and insights to Marketing and Sales leadership
• Translate data insights into actionable improvements for ongoing campaigns

Cross-Functional Collaboration

• Partner with Sales to ensure seamless lead handoff and pipeline alignment
• Work with Content teams to develop high-impact, conversion-focused assets
• Collaborate with Brand and Communications to ensure message consistency
• Communicate campaign strategy, performance, and insights across stakeholders

Technology & Tools

• Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Leverage CRM systems (e.g., Salesforce, Dynamics 365) for lead and pipeline management
• Stay current with AI/ML applications in marketing and demand generation
• Evaluate and recommend new tools to improve marketing effectiveness

---

Qualifications

• Bachelor's degree in Marketing, Business, or related field preferred
• 8+ years of experience in demand generation or B2B marketing
• Proven success delivering multi-channel demand generation programs that drive measurable pipeline and revenue impact
• Strong understanding of modern marketing automation, CRM systems, and digital marketing best practices
• Highly analytical with ability to translate data into actionable insights
• Experience with campaign management, lead nurturing, and performance reporting tools
• Excellent written and verbal communication skills
• Strong project management and ability to manage multiple initiatives simultaneously
• Comfortable working in fast-paced, cross-functional, and global team environments
• Proactive, results-driven mindset with strong ownership of outcomes

Job Title: Salesforce Developer
Location: Irvine, CA (Hybrid - 2 days onsite per week)
Job Type: Full-Time

Company Description:

A well-established financial services organization is seeking a Salesforce Developer to join their growing technology team. The company has a strong reputation in its industry and is investing heavily in expanding its Salesforce capabilities.

This is an exciting opportunity to join a team that values collaboration, innovation, and continuous improvement. The organization offers a competitive compensation package including comprehensive medical, dental, and vision benefits, company-paid life insurance, retirement benefits with employer match, and additional employee programs.

The company is expanding its Salesforce footprint and looking for someone who wants to play a key role in building and enhancing the platform while partnering with business stakeholders to deliver impactful solutions.

Role Description:

The organization is seeking an experienced Salesforce Developer to join a fast-paced development team. In this role, you will help design, develop, configure, test, implement, and support Salesforce solutions, integrations, and applications.

This position will serve as a key technical contributor and will work closely with developers, business leaders, product owners, and end users. The ideal candidate will have the opportunity to help build Salesforce capabilities from the ground up, establish best practices, and contribute to the long-term technical strategy of the platform.

Responsibilities:

• Perform Salesforce configuration, customization, and development activities.
• Design, develop, test, and deploy solutions using Apex, Lightning Web Components (LWC), Flows, and Visualforce.
• Build and maintain integrations between Salesforce and internal/external applications using APIs and established integration patterns.
• Support platform stability, enhancements, troubleshooting, and production issue resolution.
• Assist with application planning, deployments, upgrades, and new Salesforce releases.
• Partner with stakeholders to gather requirements, recommend solutions, and translate business needs into scalable technical implementations.
• Lead technical design discussions and contribute to Salesforce architecture decisions.
• Develop and maintain technical documentation, coding standards, testing processes, and deployment procedures.
• Support ongoing improvements to Salesforce functionality, user experience, and system performance.

Qualifications:

• Bachelor's degree in Computer Science, Information Technology, Engineering, or equivalent professional experience.
• 4+ years of Salesforce Development experience including:
  • Apex development and triggers
  • Lightning Web Components (LWC)
  • Flows and automation
  • Visualforce
  • Lightning Component Framework
  • Reports and dashboards
  • Workflow rules and approval processes
• Salesforce Developer certification preferred.
• Strong understanding of Salesforce architecture, platform capabilities, and best practices.
• Experience designing and implementing Salesforce integrations using REST APIs and integration patterns.
• Strong problem-solving skills with excellent attention to detail and organization.
• Ability to work onsite in Irvine, CA two days per week.
• Experience with Git version control and Salesforce CLI preferred.
• Experience with JavaScript and Jest testing for LWC development preferred.
• Experience building AI-powered or conversational solutions using LLM technologies, including prompt design and tool/function calling.
• Broad software engineering experience with the ability to design scalable solutions.